Healthcare Landscape in Vietnam

STUDY ABOUT HEALTHCARE LANDSCAPE

IN VIETNAM

October, 2017

1DI Marketing Co., Ltd.

SURVEY DESIGN

This survey was conducted to study about Healthcare landscape in Vietnam

Methodology: Online survey

Fieldwork time: 5 days (31/07/2017 – 04/08/2017)

Sample size: N = 900

Geography: Nationwide


RESPONDENTS SELECTION

Respondents of this survey had to be qualified below criteria

Age : Above 30

Gender : Female and Male


KEY FINDINGS

1) How to be healthy:

• Drink enough water, eat nutritious food and sleep enough are top 3 methods to improve the health

• Eating nutritious food is perceived the most effective way to be healthier rather than doing exercise

2) Health check habit:

• 85% often have a periodic health examination

• 6 ~ 12 months is the average time for a periodic health examination

• $51 is the average cost for a periodic health examination

3) Doing exercise habit:

• 77% often do exercise to improve the health

• 32 minutes per day is the average time for doing exercise

• 34% usually do exercise in fitness/ gym center or sport club

• $28 is the average spending on fitness/ gym/ sport club per month

4) Eating habit:

• 66% usually cook at home for the main meals

• 70% perceived breakfast the most important meal of the day

• Don’t eat too salty, too sweet and greasy food are perceived good eating habit to be healthier

5) The usage of organic food:

• 79% are using organic food

• No pesticides, clear origin and certification of safety are top 3 reasons for choosing organic food

• 58% definitely use organic food in the future (4.46 points out of 5)

6) The usage of functional food:

• 71% are using functional food to improve their health

• Nutritional supplement is the most used type of functional food


N = 900

DEMOGRAPHIC INFORMATION

GenderAge

OccupationLiving Place

4%

6%

30%

60%

Over 45

41-45

36-40

30-35

44%

56%

Female

Male

26%

2%

3%

5%

27%

37%

Other

Hai Phong

Da Nang

Can Tho

Ha Noi

Ho Chi Minh

9%

2%

3%

5%

15%

19%

48%

Other

Job seeker / Retired

Housewife

Worker

Self-employed

Engineer / doctor / teacher

Office Worker


1) How to be healthy

2) Health check habit

3) Doing exercise habit

4) Eating habit

5) The usage of organic food

6) The usage of functional food

CONTENT


THERMOMETER, SCALE AND BLOOD PRESSURE MONITOR

ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT VIETNAMESE HOUSE

Which of the following healthcare equipment / appliances do you have?

(Comparison by Age Group)

N = 900 N = 541 N = 268 N = 91

5%

0%

7%

17%

18%

27%

34%

37%

41%

49%

59%

65%

0% 50% 100%

My house does not have any of above

Other

Breathing machine

Oral hygiene tools / machines

Personal steam inhaler (for nose/throat)

Ear cleaner tools

Blood glucose meter

A heart rate monitor

Massage machine

Blood Pressure Instruments / Apparatus

The scales

Thermometer

Total

5%

0%

10%

22%

18%

21%

25%

26%

30%

52%

53%

56%

0% 50% 100%

30-35

4%

0%

3%

9%

20%

46%

52%

64%

68%

38%

71%

82%

0% 50% 100%

36-40

10%

0%

3%

14%

12%

9%

31%

25%

24%

60%

62%

65%

0% 50% 100%

Over 40

36-40 group care more about health by owning more healthcare equipment than other age group


Which of the following healthcare equipment / appliances do you have?

(Comparison by Gender Group)

N = 900 N = 500 N = 400

5%

0%

7%

17%

18%

27%

34%

37%

41%

49%

59%

65%

0% 50% 100%

My house does not have any of above

Other

Breathing machine

Oral hygiene tools / machines

Personal steam inhaler (for nose/throat)

Ear cleaner tools

Blood glucose meter

A heart rate monitor

Massage machine

Blood Pressure Instruments / Apparatus

The scales

Thermometer

Total

5%

0%

9%

20%

19%

16%

25%

32%

30%

53%

45%

54%

0% 50% 100%

Male

4%

1%

5%

14%

16%

42%

45%

44%

54%

44%

77%

78%

0% 50% 100%

Female

Female care more about health by owning more healthcare equipment than male

THERMOMETER, SCALE AND BLOOD PRESSURE MONITOR

ARE TOP 3 POPULAR HEALTHCARE EQUIPMENTS AT VIETNAMESE HOUSE


DRINK ENOUGH WATER, EAT NUTRITIOUS FOOD AND SLEEP ENOUGH

ARE TOP 3 METHODS TO IMPROVE THE HEALTH

Are you using the following methods to improve your health?


N = 900 N = 541 N = 268 N = 91

1%

1%

46%

56%

58%

63%

65%

69%

75%

75%

0% 50% 100%

I do not apply any of above

Other

Use food supplements / functionalfoods to improve health

Sports

Do not drink any alcoholic beverages/beers

No smoking

Do exercise regularly

Sleep early / Get enough sleep

Eat nutritious foods

Drink enough water

Total

1%

1%

36%

47%

52%

57%

55%

65%

69%

69%

0% 50% 100%

30-35

1%

1%

66%

74%

74%

79%

82%

79%

86%

85%

0% 50% 100%

36-40

1%

0%

40%

54%

41%

56%

74%

62%

73%

79%

0% 50% 100%

Over 40

Over 35 group care more about doing exercise to improve the health than below 35 group


Are you using the following methods to improve your health?


N = 900 N = 500 N = 400

1%

1%

46%

56%

58%

63%

65%

69%

75%

75%

0% 50% 100%


Other


Sports


No smoking




Drink enough water

Total

2%

1%

35%

54%

45%

55%

57%

60%

64%

66%

0% 50% 100%

Male

1%

1%

59%

58%

74%

74%

75%

81%

87%

87%

0% 50% 100%

Female

Female care more about doing exercise, no smoking and non-alcoholic beverages to improve the health than Male

DRINK ENOUGH WATER, EAT NUTRITIOUS FOOD AND SLEEP ENOUGH

ARE TOP 3 METHODS TO IMPROVE THE HEALTH


SURPRISINGLY, EATING NUTRITIOUS FOOD IS PERCEIVED THE MOST

EFFECTIVE WAY TO IMPROVE THE HEALTH OF VIETNAMESE PEOPLE

Which is the most effective method to improve your health?


N = 900 N = 541 N = 268 N = 91

1%

3%

3%

5%

5%

6%

8%

19%

50%

0% 50% 100%



No smoking

Drink enough water

Sports





Total

1%

4%

4%

5%

6%

9%

10%

21%

41%

0% 50% 100%

30-35

1%

1%

2%

3%

3%

2%

4%

10%

73%

0% 50% 100%

36-40

1%

4%

3%

7%

5%

4%

8%

33%

34%

0% 50% 100%

Over 40

Over 40 group care more about doing exercise regularly to improve the health than other younger groups


Which is the most effective method to improve your health?


N = 900 N = 500 N = 400

1%

3%

3%

5%

5%

6%

8%

19%

50%

0% 50% 100%



No smoking

Drink enough water

Sports

Use food supplements / functional foodsto improve health




Total

2%

4%

5%

5%

9%

7%

10%

19%

39%

0% 50% 100%

Male

1%

1%

1%

4%

1%

5%

4%

20%

64%

0% 50% 100%

Female

SURPRISINGLY, EATING NUTRITIOUS FOOD IS PERCEIVED THE MOST

EFFECTIVE WAY TO IMPROVE THE HEALTH OF VIETNAMESE PEOPLE





4) Eating habit



CONTENT


85% OFTEN HAVE A PERIODIC HEALTH EXAMINATION

Do you often go for a periodic health examination?

(Comparison by Age Group & Gender Group)

15% 17%

8%

20%

85% 83%

92%

80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Yes No

15% 15% 15%

85% 85% 86%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Yes No

N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400

36-40 group have a periodic examination more often than other age groups


3% 5%

38%

49%

24%

50%

37%

65%

8% 7% 8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Every 3 months

Every 6 months

Every 12 months

Every 18 months

Every 24 months

Not fixed / onlywhenever i feel notgood

3% 4% 2% 1%

38%

44%

29%27%

50%43%

60%

53%

8% 7% 7%

16%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Every 3 months

Every 6 months

Every 12 months

Every 18 months

Every 24 months

Not fixed / onlywhenever i feelnot good

How often do you go for a periodic health examination?


N = 768* N = 449 N = 246 N = 73 N = 768* N = 426 N = 342

*Who chose “Yes” in Q: “Do you often go for a periodic health examination?”

6 ~ 12 MONTHS IS THE AVERAGE TIME FOR A PERIODIC HEALTH EXAMINATION

Over 40 group have a periodic health examination every 3 months more than other younger groups


2% 3% 3%

8%11%

2%

10%

10%

14%

5%

8%

16%

20%

10%

14%

22%

27%

11%

29%

42%

26%

72%

37%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

City LevelHospital

General hospital

District LevelHospital

Central hospital

Private clinic

Other 2% 2% 2%

8% 10%6%

10%12%

9%

16%17%

15%

22%

26%

17%

42%

33%

52%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

City Level Hospital

General hospital

District LevelHospital

Central hospital

Private clinic

Other

CITY LEVEL HOSPITAL IS THE PRIORITY FOR A PERIODIC HEALTH

EXAMINATION

Where do you usually go for a periodic health examination?


36-40 group prioritized city level hospital for a periodic health examination more than other age groups

N = 768* N = 449 N = 246 N = 73 N = 768* N = 426 N = 342



22%

8%

51%

11%

10%

12%

5%

16%

18%

23%

8%

18%

32%38%

26%

12%

16% 17%

9%

36%

2% 2%7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Under $5

$5 - $24

$25 - $45

$46 - $69

$70 - $90

Over $9022%

7%

42%

10%

11%

8%

18%

21%

14%

32%

42%

18%

16% 16% 16%

2% 3% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Under $5

$5 - $24

$25 - $45

$46 - $69

$70 - $90

Over $90

$51 IS THE AVERAGE COST FOR A PERIODIC HEALTH EXAMINATION

What is the average cost for your periodic health examination?


WeightedAverageCost

WeightedAverageCost

$51.38 $45.36 $64.99 $42.53 $51.38 $43.75 $60.88

36-40 and female groups spend on periodic health examination more than other groups

N = 768* N = 449 N = 246 N = 73 N = 768* N = 426 N = 342



CANCER, BLOOD PRESSURE DISEASE AND HEART DISEASE ARE

TOP 3 HEALTH PROBLEMS BELIEVED TO BE INCREASED IN THE FUTURE

According to you, in the future what health / disease problems will increase?


N = 900 N = 541 N = 268 N = 91

4%

1%

13%

14%

16%

20%

22%

23%

25%

27%

33%

36%

42%

46%

60%

0% 50% 100%

I don’t know / no comments

Other

Kidney disease

Physiological / reproductive diseases

Diseases of the ear and throat

Diseases related to the lungs

Diseases related to the liver

Skin issue

Digestive diseases

Eye issue

Osteoarthritis

Diabetes

Heart issue

Blood pressure issue

Cancer

Total

4%

1%

15%

17%

19%

23%

25%

15%

24%

19%

23%

42%

37%

34%

50%

0% 50% 100%

30-35

3%

1%

7%

6%

8%

12%

11%

44%

24%

46%

56%

21%

56%

69%

79%

0% 50% 100%

36-40

4%

3%

21%

15%

24%

20%

34%

11%

29%

15%

26%

49%

33%

43%

63%

0% 50% 100%

Over 40

36-40 group suppose osteoarthritis, eye disease, skin disease to be increased in the future more than other age groups


According to you, in the future what health / disease problems will increase?


N = 900 N = 500 N = 400

4%

1%

13%

14%

16%

20%

22%

23%

25%

27%

33%

36%

42%

46%

60%

0% 50% 100%

I don’t know / no comments

Other

Kidney disease

Physiological / reproductive diseases

Diseases of the ear and throat

Diseases related to the lungs

Diseases related to the liver

Skin issue

Digestive diseases

Eye issue

Osteoarthritis

Diabetes

Heart issue

Blood pressure issue

Cancer

Total

4%

1%

14%

13%

19%

21%

24%

14%

27%

15%

21%

39%

34%

39%

49%

0% 50% 100%

Male

3%

1%

13%

15%

13%

18%

19%

35%

21%

42%

48%

33%

53%

54%

73%

0% 50% 100%

Female

CANCER, BLOOD PRESSURE DISEASE AND HEART DISEASE ARE

TOP 3 HEALTH PROBLEMS BELIEVED TO BE INCREASED IN THE FUTURE

Female suppose osteoarthritis, eye disease, skin disease to be increased in the future more than male





4) Eating habit



CONTENT


1% 1% 2%5% 3%

7%

17%18%

16%

53%

46%

62%

24%32%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Very often

Often

Sometimes

Rarely

Never

1% 1%5%5% 5%

5%

2%

17%20%

12%14%

53%43%

73%

54%

24%30%

10%

24%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Very often

Often

Sometimes

Rarely

Never

77% OFTEN DO EXERCISE TO IMPROVE THE HEALTH

Do you often do exercise to improve your health?


N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400


22% 24%18%

2%4%

1%

76%72%

81%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

at Morning

at Noon

at Night22%27%

11%

21%

2%

3%

2%

1%

76%70%

87%

77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

at Morning

at Noon

at Night

76% OFTEN DO EXERCISE IN THE MORNING

If yes, which time do you often do exercise?


N = 844* N = 505 N = 255 N = 84 N = 844* N = 480 N = 364

* Who chose “Very often”, “Often”, “Sometimes” in Q: “Do you often do

exercise to improve your health?”


4% 5% 2%11%

40%34%

54%31%

39%42%

33%

39%

11%12%

8%

15%

5% 7%2% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

5 - 10 minutes

10 - 15 minutes

15 - 30 minutes

30 - 60 minutes

60 - 90 minutes

Over 90 minutes

4% 6%2%

40%31%

50%

39%46%

30%

11% 11%12%

5% 4% 5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

5 - 10 minutes

10 - 15 minutes

15 - 30 minutes

30 - 60 minutes

60 - 90 minutes

Over 90 minutes

32 MINUTES PER DAY IS THE AVERAGE TIME FOR DOING EXERCISE

How much time do you spend on exercise?


N = 844* N = 505 N = 255 N = 84 N = 844* N = 480 N = 364

WeightedAverageTime

WeightedAverageTime

32 min 31 min 35 min 33 min 32 min 32 min 33 min




1% 2% 1% 1%

16% 17% 16%

7%

18%

24%

9%

8%

22%

24%

10%

48%

42%

33%

64%

36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

At home

At Park

Fitness / gymcenters

Sports club in thedistrict

Other1% 2% 1%

16%

24%

5%

18%

22%

12%

22%

24%

20%

42%

28%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

At home

At Park

Fitness / gymcenters

Sports club inthe district

Other

34% USUALLY DO EXERCISE IN FITNESS/ GYM CENTER OR SPORT CLUB

Where do you usually do exercise?


N = 844* N = 505 N = 255 N = 84 N = 844* N = 480 N = 364



30-35 prefer doing exercise in fitness/ gym center, 36-40 prefer at home and over 40 prefer at park

Male prefer fitness and gym center while female prefer doing exercise at home


$28 IS THE AVERAGE SPENDING ON FITNESS/ GYM/ SPORT CLUB PER MONTH

How much do you spend on exercise every month?


N = 287* N = 210 N = 64 N = 13** N = 287* N = 223 N = 64

* Who chose “Sport club in the district” and “Fitness/ gym centers” in Q: “Where do you usually do exercise?”

** Small sample

WeightedAverageCost

WeightedAverageCost

$27.64 $27.93 $27.66 $22.90 $27.64 $27.21 $29.15

4% 4% 5% 8%3% 3% 2%

8%8% 9% 8%

14%18%

5%8%

31% 23%58%

15%

29% 35%

11%

23%

10% 8%11%

31%

1% 2%8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Under $5

$5 - $13

$14 - $23

$24 - 33$

$34 - $43

$44 - $50

$51 - $60

Over $604% 2%

11%3%4%

2%8%7%

13%14%

16%

8%

31% 33% 23%

29% 28%33%

10% 9% 11%

1% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Under $5

$5 - $13

$14 - $23

$24 - 33$

$34 - $43

$44 - $50

$51 - $60

Over $60


2% 3% 2%3% 2% 4%3% 3%

4%

9% 13%3%

20%6%

37%

25%

31%

16%

38%42%

34%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

I practicealone

Friends

Brothers /sisters

Colleague

Lover

Parents

Other2% 3% 2%3% 4% 2%

2%

3% 4%3%

1%

9%13%

2%4%

20% 7%

48%

10%

25%31%

10%

32%

38% 39%33%

51%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

I practicealone

Friends

Brothers /sisters

Colleague

Lover

Parents

Other

38% OFTEN DO EXERCISE ALONE

Who do you exercise with?


N = 844* N = 505 N = 255 N = 84 N = 844* N = 480 N = 364

36-40 and female groups do exercise with their brothers/ sisters more often than other groups

While 30-35 and male groups do exercise with their colleague more than other groups







4) Eating habit



CONTENT


34%26%

59%

5%

66%74%

41%

95%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Cooking athome

Eating out

34% 35% 33%

66% 65% 67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Cooking athome

Eating out

66% USUALLY COOK AT HOME FOR THE MAIN MEALS

For main meals, do you usually cooking at home or eating out?


N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400

36-40 group eat out for the main meal more often than other age groups


5% 5% 3% 4%

25%16%

48%

11%

70%

78%

49%

85%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Breakfast

Lunch

Dinner

5% 5% 4%

25%18%

35%

70%77%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Breakfast

Lunch

Dinner

70% PERCEIVED BREAKFAST THE MOST IMPORTANT MEAL OF THE DAY

For you, which meal is the most important of the day?


N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400

36-40 group and female perceived lunch the most important meal of the day more than other groups


DON’T EAT TOO SALTY, TOO SWEET AND GREASY FOOD ARE PERCEIVED

THE GOOD EATING HABITS TO HAVE A GOOD HEALTH

According to you, in order to have a good health, how you should eat?


N = 900 N = 541 N = 268 N = 91

1%

2%

24%

29%

39%

51%

51%

52%

56%

58%

61%

67%

68%

69%

69%

70%

0% 50% 100%

I have no requirement of eating

Others

Do not eat dark colored foods

Do not eat too much fish

Do not eat too sour

Do not eat too much meat

Do not eat too much starch

Do not eat food left over / overnight

Do not eat street food / unknown sourced

Do not eat too spicy

Do not drink much alcoholic beverage

Eat more vegetables, fruits

Do not drink much soft drinks

Do not eat fried / greasy foods

Do not eat too much sweet things

Do not eat too salty

Total

1%

3%

27%

16%

43%

44%

42%

55%

63%

51%

67%

57%

65%

61%

63%

63%

0% 50% 100%

30-35

0%

1%

14%

60%

29%

62%

71%

40%

38%

76%

45%

82%

70%

83%

81%

84%

0% 50% 100%

36-40

1%

4%

31%

16%

49%

56%

51%

68%

69%

52%

75%

78%

79%

74%

73%

67%

0% 50% 100%

Over 40

With the habit of eating out more than other age groups, 36-40 groups less care about eating street food/ unknown source more than

others. Besides, this group perceived that eating too much fish is not good to health


According to you, in order to have a good health, how you should eat?


N = 900 N = 500 N = 400

1%

2%

24%

29%

39%

51%

51%

52%

56%

58%

61%

67%

68%

69%

69%

70%

0% 50% 100%

I have no requirement of eating

Others

Do not eat dark colored foods

Do not eat too much fish

Do not eat too sour

Do not eat too much meat

Do not eat too much starch

Do not eat food left over / overnight

Do not eat street food / unknown sourced

Do not eat too spicy

Do not drink much alcoholic beverage

Eat more vegetables, fruits

Do not drink much soft drinks

Do not eat fried / greasy foods

Do not eat too much sweet things

Do not eat too salty

Total

2%

3%

25%

22%

42%

39%

40%

55%

59%

46%

64%

55%

56%

60%

58%

61%

0% 50% 100%

Male

0%

2%

23%

39%

36%

66%

66%

48%

53%

74%

58%

81%

84%

80%

83%

81%

0% 50% 100%

Female

Female drink less soft drink and eat more vegetable/ fruit to have a good health than male

And surprisingly, male perceived not drinking too much alcohol beverage to have a good health more than female

DON’T EAT TOO SALTY, TOO SWEET AND GREASY FOOD ARE PERCEIVED

THE GOOD EATING HABITS TO HAVE A GOOD HEALTH





4) Eating habit



CONTENT


2% 2% 1%4%2% 2% 3%2%

24% 26%

15%

45%

51%44%

72%

26%

21%27%

9%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Very often

Often

Sometimes

Rarely

Never heardabout it

2% 2% 2%2% 2% 2%

24% 26%22%

51%42%

61%

21%27%

13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Very often

Often

Sometimes

Rarely

Never heardabout it

96% ARE AWARE OF ORGANIC FOODS

Have you ever heard about organic foods?


N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400


2%

3%

33%

36%

49%

66%

74%

0% 50% 100%

I never hear about it

Other

Newspapers, print magazines

TV, radio

Your Relatives, friends, etc.

E-Newspapers, E-magazines

Social media (Facebook, G +,etc.)

Total

2%

5%

36%

45%

38%

61%

71%

0% 50% 100%

30-35

1%

2%

28%

16%

72%

79%

83%

0% 50% 100%

36-40

4%

1%

31%

45%

45%

60%

67%

0% 50% 100%

Over 40

Where did you hear about organic food?


N = 900 N = 541 N = 268 N = 91

74% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA

36-40 group are aware of organic food through word of mouth more than other age groups


2%

3%

33%

36%

49%

66%

74%

0% 50% 100%

I never hear about it

Other

Newspapers, print magazines

TV, radio

Your Relatives, friends, etc.

E-Newspapers, E-magazines

Social media (Facebook, G +, etc.)

Total

2%

3%

41%

40%

39%

61%

68%

0% 50% 100%

Male

2%

4%

23%

31%

61%

73%

82%

0% 50% 100%

Female

Where did you hear about organic food?


N = 900 N = 500 N = 400

Female are aware of organic food through word of mouth more than male

74% ARE AWARE OF ORGANIC FOOD THROUGH SOCIAL MEDIA


2%

1%

9%

29%

62%

62%

73%

0% 50% 100%

I have never seen aboutorganic food

Other

Traditional Market

Convenience store

The specialty stores sellorganic food

Online (on social networks,ecommerce sites, etc.)

Supermarkets (Coopmart, BigC, etc.)

Total

2%

1%

11%

36%

60%

58%

68%

0% 50% 100%

30-35

1%

1%

4%

14%

68%

75%

85%

0% 50% 100%

36-40

4%

2%

7%

31%

55%

47%

73%

0% 50% 100%

Over 40

SUPERMARKET, E-COMMERCE AND ORGANIC SPECIALTY STORES

ARE TOP 3 CHANNELS SEEN ORGANIC FOODS

Where have you seen organic food?


N = 900 N = 541 N = 268 N = 91


2%

1%

9%

29%

62%

62%

73%

0% 50% 100%

I have never seen about organic food

Other

Traditional Market

Convenience store

The specialty stores sell organic food

Online (on social networks,ecommerce sites, etc.)

Supermarkets (Coopmart, Big C, etc.)

Total

2%

1%

11%

35%

51%

59%

71%

0% 50% 100%

Male

2%

1%

5%

21%

76%

67%

77%

0% 50% 100%

Female

Where have you seen organic food?


N = 900 N = 500 N = 400

SUPERMARKET, E-COMMERCE AND ORGANIC SPECIALTY STORES

ARE TOP 3 CHANNELS SEEN ORGANIC FOODS


21% 24%

13%

32%

79% 76%

87%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Yes No

21% 23%19%

79% 77%81%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Yes No

79% ARE USING ORGANIC FOOD

Are you using organic food?


N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400

36-40 group are using organic food more than other age groups


2%

16%

23%

33%

39%

42%

42%

45%

52%

55%

67%

70%

71%

0% 50% 100%

Other

Because of good reviews from other users

More delicious

Recommended by a doctor / specialist

Contribute to protect the environment

Nutritional content is higher than others

Recommended by friends / relatives

Fear of cancer

No harmful chemicals / food coloring

Hygiene during production

Products are certified for clean / safe

Clear origin

Not contain pesticides, plant protection

Total

1%

17%

28%

33%

43%

47%

32%

28%

57%

62%

63%

60%

62%

0% 50% 100%

30-35

1%

18%

12%

31%

28%

31%

60%

74%

37%

37%

73%

86%

85%

0% 50% 100%

36-40

5%

3%

29%

45%

50%

44%

45%

44%

77%

71%

71%

73%

74%

0% 50% 100%

Over 40

NO PESTICIDES, CLEAR ORIGIN AND CERTIFICATION OF SAFETY

ARE TOP 3 REASONS FOR CHOOSING ORGANIC FOOD

Why did you choose organic food ?


N = 707* N = 412 N = 233 N = 62

36-40 group use organic food due to the fear of cancer from unsafe food more than other age groups

* Who chose “Yes” in Q: “Are you using organic food?”


2%

16%

23%

33%

39%

42%

42%

45%

52%

55%

67%

70%

71%

0% 50% 100%

Other

Because of good reviews from other users

More delicious

Recommended by a doctor / specialist

Contribute to protect the environment

Nutritional content is higher than others

Recommended by friends / relatives

Fear of cancer

No harmful chemicals / food coloring

Hygiene during production

Products are certified for clean / safe

Clear origin

Not contain pesticides, plant protection

Total

2%

24%

21%

38%

42%

50%

28%

33%

55%

61%

51%

57%

58%

0% 50% 100%

Male

2%

7%

24%

28%

35%

32%

59%

59%

50%

47%

85%

85%

86%

0% 50% 100%

Female

Why did you choose organic food ?


N = 707* N = 384 N = 323

Female use organic food due to the fear of cancer from unsafe food more than male

NO PESTICIDES, CLEAR ORIGIN AND CERTIFICATION OF SAFETY

ARE TOP 3 REASONS FOR CHOOSING ORGANIC FOOD

* Who chose “Yes” in Q: “Are you using organic food?”


9% 10%6% 10%

32%36%

18%

45%

58%52%

76%

45%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Definitely use

Use

May or Maynot

Will not use

Definitely willnot use 9% 10%

7%

32%

37%

24%

58%50%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Definitely use

Use

May or Maynot

Will not use

Definitely willnot use

58% DEFINITELY USE ORGANIC FOOD IN THE FUTURE (4.46 POINTS OUT OF 5)

What is your intention to use organic food in the future?


N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400

WeightedAverageScore

WeightedAverageScore

4.46 4.37 4.68 4.35 4.46 4.36 4.59

36-40 and female groups are more willing to use organic food in the future than other groups





4) Eating habit



CONTENT


29%33%

17%

40%

71%67%

83%

60%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total 30-35 36-40 Over 40

Yes No

29% 29% 29%

71% 71% 72%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Male Female

Yes No

71% ARE USING FUNCTIONAL FOOD TO IMPROVE THEIR HEALTH

Do you use a functional foods to improve your health?


N = 900 N = 541 N = 268 N = 91 N = 900 N = 500 N = 400

36-40 group are using functional food to improve the health more than other age groups


1%

20%

31%

48%

0% 50% 100%

Other

Supplement for diseasetreatment

Supplement for preventdisease

Nutritional supplement

Total

1%

28%

15%

55%

0% 50% 100%

30-35

0%

5%

59%

35%

0% 50% 100%

36-40

2%

22%

20%

56%

0% 50% 100%

Over 40

NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD

What kind of functional foods were you using?


N = 639* N = 362 N = 222 N = 55

36-40 group use supplement for preventing disease more than other age groups

*Who chose “Yes” in Q: “Do you use a functional foods to improve your health?”


What kind of functional foods were you using?


N = 639* N = 353 N = 286

1%

20%

31%

48%

0% 50% 100%

Other

Supplement for disease treatment

Supplement for prevent disease

Nutritional supplement

Total

1%

29%

16%

54%

0% 50% 100%

Male

1%

9%

49%

41%

0% 50% 100%

Female

NUTRITIONAL SUPPLEMENT IS THE MOST USED TYPE OF FUNCTIONAL FOOD

Female use supplement for preventing disease more than male

*Who chose “Yes” in Q: “Do you use a functional foods to improve your health?”


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