Healthcare Finance Sales Efficiency. The Objective: Sales efficiency and market insights for a dynamic market segement The Solution: Analytics for customer Analytics for customer intelligence and market trends The Results: New sales opportunities and better customer better customer relationships As a major player in the banking industry, this healthcare finance company has taken a unique approach to helping healthcare providers and payers minimize administrative costs and maximize cash flow. By combining leading clearinghouse capabilities with premier treasury management services, and over 20 years experience working with healthcare payers and providers, it provides a full array of integrated solutions to improve the healthcare revenue cycle. To succeed, this company company’s sales force has to manage multiple clients per sales rep while keeping up with the many dynamic changes in their segment, from government regulations to acquisitions to turnover in their customers’ personnel. As a result, their sales team doesn’t have time to initiate online searches to get new business insights. Yet it’s critical for customer engagement to track and understand the changes at both the healthcare subindustry level and at the specific customer level. In order to improve the productivity of this company’s sales force and create more sales opportunities, it’s necessary to automate the customer meeting prep process by removing the need for the individual sales person to initiate complex searches by delivering useful mar person to initiate complex searches by delivering useful market and customer insights straight to their inbox. “Healthcare is a dynamic segment with acquisitions, personnel changes, or new government regulations every day. FirstRain gives us a onestop solution to automatically collect all of the relevant intelligence and quickly draw insights that can be used in client meetings that very day. We’re moreefficient and more effective in our client relationships thanks to FirstRain.” Senior Vice President Healthcare Finance Company Copyright 2015 FirstRain. All rights reserved.