Healthcare and Social Media Healthcare and Social Media An Overview of how leading healthcare brands are using An Overview of how leading healthcare brands are using social media social media April 11, 2011 Karen O’Brien, Managing Director Jim Lightsey, Managing Director
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
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Healthcare and Social MediaHealthcare and Social MediaAn Overview of how leading healthcare brands are using social media An Overview of how leading healthcare brands are using social media
April 11, 2011 Karen O’Brien, Managing DirectorJim Lightsey, Managing Director Alysse Esmail, Analyst
Social media is here to stay and the role that social media can play in healthcare marketing and communications is evolving.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
From marketing strategy to web marketing and social media marketing, Crimson Consulting is experienced in helping companies understand the nature of emerging media and how to best execute effectively. Please contact us if you’d like to learn more about our approaches and services.
• 61% of American Adults look online for Health Information
• 83% of consumers with internet access have looked online for information about health topics (i.e. disease, treatments, insurance, daily health issues)
• 24% of Patients Have Consulted Reviews of Medical Facilities Online
• 41% of patients have read someone else’s commentary or experience about health or medical issues on an online news group, website or blog
• 24% of patients online have consulted rankings or reviews of doctors or providers
Healthcare organizations have begun using social media for recruitment, posting job opportunities on Facebook, LinkedIn, and Twitter.
These outlets allow recruiters to target closely. This method is very cost-effective, the company only pays when someone clicks on the link. www.kaiserpermanentejobs.org/
“We engage in dialogue through social media sites, encourage two-way conversations and respond to online posts when appropriate,” - Carol Burke, Senior Director of Marketing and Communications for AMN
AMN Healthcare is using Facebook, Twitter and LinkedIn to connect its employees and brands.
Microsoft HealthVault is a platform from Microsoft to store and maintain health and fitness information digitally, the website is accessible at and addresses both and individuals and healthcare professionals
Microsoft uses social media to inform Health Vault users ways get the most from the product “New home blood pressure study created for #diabetics - patients uploading readings into #Microsoft #HealthVault http://bit.ly/dGIBOM”
Text4baby is a free mobile information service designed to promote maternal and child health.
Care4lifeSM is a personalized interactive mobile health service designed to help diabetics manage their condition by leveraging the ubiquity of mobile phones to educate, interact, and engage the patient.
Bayer Didget: A blood glucose testing product for kids. Connecting to Nintendo DS and rewarding users for building consistent blood glucose testing habits and meeting targets
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“The Didget meter is a revolutionary development in healthcare management. Up until now, blood glucose monitors have been created with adults in mind.” Head of Bayer Medical Care, Sandra Peterson
Alli is an FDA approved weight loss system using social media to provide support and help to motivate users to accomplish their health and weight loss goals.
Quick and direct responses between users and company supply tips, tricks and useful information via online forums like Facebook, Twitter and YouTube.
Siemens Healthcare CaringHands Campaign raised more than $960,000 for organizations like the United Way, the American Cancer Society, the American Heart Association, the Leukemia and Lymphoma Society, Water for People, and other employee-designated charitable organizations across the country.
Healthcare Product Companies Partner with Consumer Companies
Polar (Heart Rate Monitors) partners with consumer companies, like Nike, Adidas and iPhone applications, like Digifit to engage with users. Enabling consumers to share progress and success via social networks.
Crimson is experienced in helping Healthcare brands leverage the power of marketing. Our services include:
Marketing Strategy•Brand Architecture/Portfolio Management•Value Proposition Development•Product Positioning•Product Marketing Effectiveness Social Media Marketing•Listening and Conversational Analysis•Consumer Receptivity/Needs•Marketing/Campaign Strategy•Social Media Roadmap•Governance and Policies•Campaign Design/Implementation•Engagement and Management Solutions•Metrics and Reporting
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Crimson Consulting4970 El Camino Real, Los Altos, CA 94022650.960.3600 www.crimson-consulting.com