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Objetives
• Find the best Health professionals all around the world
• Increase the Health professionals revenue, by increasing the number of appointments
• For Health services users, be a reliable guide to find Health professionals at the best price
HEALTH ADVISOR
• Web site1
• Mobile application2
How we will do this?
HEALTH ADVISOR
FIRST PROTOTYPE
Web page:
www.healthadvisor.es
HEALTH ADVISOR
You will find the best health option at any place in the world…
HEALTH ADVISOR
Why don’t you choose the best professionals…
HEALTH ADVISOR
Great advantages!!!!
• Customers will evaluate the professionals based in their experiences
• There will be rankings based in customer’s opinions.
• Health professionals will increase their revenue getting more appointments
• Big opportunity for publicity
HEALTH ADVISOR
Why don’t you choose the best hospital…
HEALTH ADVISOR
Or the best Medical Insurance…
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Health Advisor is the solution!!!!!
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Marketing tests
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Marketing tests executed:
• We choose the Spanish market to execute the Marketing tests• We wrote opinions in the most important Spanish Health
Forums (We choose the Forums according to the number of users and opinions).
• We wrote opinions in the most important Spanish Heath Blogs • We published Advertisements at different Internet Websites
(Newspapers, Health services directories, Advertisements Websites)
• We launched a campaign at Google addwords (10 Euros)• We created “Health Advisor” page at Facebook• We sent 40 mails to different Health professionals
HEALTH ADVISOR
HEALTH FORUMS
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HEALTH FORUMS
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HEALTH BLOGS
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PUBLICITY
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PUBLICITY
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PUBLICITY
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PUBLICITY
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SENT MAILS
• We sent 40 mails to Health professionals• We choose a mix of different Health
professionals groups, in order to check which group of Health professionals could be interested.
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MARKETING TEST RESULTS
• After our Marketing campaign, we get a total number of 17 registrations in our web page
• The campaign was activated from 24 th November till 2th of December
• After registration, we asked customers where did they find HEALTH ADVISOR
HEALTH ADVISOR
MARKETING TEST RESULTS(Google analytics)
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24
Registered users origin distribution
47%21
%5%
11% 5%
11%Advertisement
Forums
Blogs
Google Addwords
E-mailing
25
Registered users type distribution
82%
18%
Final Users
Health Pro-fessionals
MARKETING TEST RESULTS
• The total cost of our campaign was 10 Euros• We get a total number of registered users of
17• Cost of adquisition per registered user: 17/10= 0.58 Euros
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MARKETING TEST RESULTS
• Most of registered user came from published Advertisements at different Internet Websites (Newspapers, Health services directories, Advertisements Websites)
• We should improve Google Addwords and Facebook campaigns, where we expected to get more registered users
HEALTH ADVISOR
Thanks!!!We will try to improve
HEALTH ADVISOR