Health Promotion World Health Organisation Make Roads Safe – A decade of action for road safety 2010 - 2020.

Health PromotionWorld Health Organisation

Make Roads Safe – A decade of action for road safety 2010 - 2020

Health promotion -World Health Organisation

Commission for Global Road Safetyrecommends:

• Build management capacity• Influence road design and network management• Influence vehicle safety design• Influence road user behaviour and• Improve post crash care.

National Injury Prevention and Safety Promotion Plan 2004 -2014

Figure 1: Elements of the Australian Injury Prevention and Safety Promotion Plan

National Strategic plans

National Road Safety Strategy 2001 - 2010

National Strategic Framework for Aboriginal and Torres Strait Islanders

2003 - 2013

National Injury Prevention and Safety Promotion Plan: 2004 -2014

Australian Transport Council

National Road Safety Council to develop National Road Safety Strategy 2011 -2020

Health promotion strategies addressing road safety for NSW

• National Road Safety Strategy 2009-2010

• Road safety 2010 – A framework for saving 2000 lives by the year 2010 in NSW

• RTA Aboriginal action plan 2006 -2010

What do you notice?

National Road Safety Action Plan 2009 - 2010

The action plan has two objectives:

• making the road transport system more forgiving of human error (create supportive environment)

• minimising the contribution of unsafe road user behaviour to road crashes. (develop personal skills).

NSW Road safety health promotion

Road Safety 2010 – A Framework for saving 2,000 lives by the year 2010 in NSW

Safer people Safer roads Safer vehicle Community based action

What has happened in the last 10 years?

The RTA use the 4 E’s to help modify and prevent crashes: -

• Environment • Engineering• Enforcement• Education

Activity – List modifiable factors under safer roads, safer vehicles and safer people.

Road safety resources

RTA resourcesMyRTA Online services – MyResourceswww.rta.nsw.gov.au/myrta/myresources/index.html

Activity• How do these documents link to the Ottawa

Charter?

• What are the target groups? Why are they targeted?

• What are the key issues they are trying to address?

• Are they effective?

Speeding

Speeding is the most significant behavioural road safety issue.• In NSW from 2004-2008:

– 37% of all fatal crashes are speed related.– 16% of all injury crashes were speed related.

• In 2009 – 46% of all fatalities were speed-related (212 deaths)

• The cost to the community is significant:• On average 190 people die.– 4,400 are injured. – Estimated cost of $917 million.

Source: NSW Centre for Road Safety, RTA – Claire Murdoch presentation

Who speeds?• While the perception in the community may be that there is a small

group of drivers speeding at high levels, involved in speed related crashes, we know that even low level speeding increases the risk of a crash.

• Anecdotally, speeding is seen by most drivers as acceptable and even safe.

• Given that in any group in the community most people speed at some level in some circumstances, speeding is a community wide concern.

• Is this group any different?

Acceptability of speeding• Males and participants aged 30-49 were the most

accepting of speeding.

• Metropolitan participants were more accepting of both:–Speeding in a 60 km/h zone, and

– ‘although not speeding, not driving to the conditions’

• “Despite these results, speed was the factor most commonly mentioned in the context of factors that lead to road crashes – mentioned by 57% of participants, ahead of drink driving, inattention, inexperienced drivers, and fatigue.”

Key motivators and modifiers of speedingI stick to the speed limit with family in the car (All drivers)

Young drivers (under 30 years)• I feel comfortable driving faster than the speed

limit because I know I am in control.• I enjoy driving fast.• I tend to drive faster than the speed limit when I

know it is unlikely I will be caught.• Speeding relieves boredom on long trips.• Sometimes you need to drive faster than the

speed limit to be safe.• I tend to drive faster than the speed limit when I

have friends in the car.

Key findings• Despite understanding that speeding is the key factor in motor vehicle crashes:– Speeding is common– Not yet seen as socially unacceptable (except in extreme cases).

• Male drivers those under the age of 50 years are more likely to speed, speed at a higher level, speed more often and are more likely to see speeding as acceptable.

• There is a clear link between drivers’ acceptance of speeding and their self reported speeding behaviour, with a significant positive correlation found between the two.

Key findings

• Younger and male drivers have internal motivations for speeding related to feelings of control and the enjoyment of driving fast.

• Do not consider external threats and addressing these attitudes may prove productive in education messages.

• Family is a universal modifier of speeding.

• Speed enforcement currently plays a crucial role in modifying speeding, and the approval of enforcement initiatives is high.

Speeding can be managed and reduced over time

Number of Speed Related Fatalities, NSW, 1996 to 2009p,with Key Speed Policy Initiatives noted

197

213

152140

190

221208

232245

235226

256

209195

0

50

100

150

200

250

300

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009p

Year

Num

ber of

Spe

ed R

elat

ed F

ataliti

es

Start of the Fixed Digital Speed

Camera program(June 2000)

Adoption of the 50km General Urban Speed

Limit(November

2003)

Introduction of an extra 50 school zone

speed cameras(March 2007)

Introduction of the "Pinkie" anti-speed campaign & Zero

Tolerance for speeding offences by P-plate drivers(June-July 2007)

Mobile speed cameras stopped

(December 2008)

Current strategies to address speeding

– Engineering programs

– Public education programs

– Speed enforcement

– Speed Limits

– Fines and penalties

What next?

• Continue to build on ‘Pinkie’ campaign.

• Need to address males aged 30 – 49 years while continuing to address young drivers.

• Introduction of RBT has shown that a sustained commitment to enforcement can make a behaviour less socially acceptable.

• Monitor young drivers reforms and their relationship to speeding countermeasures.

Links to the action areas of the Ottawa Charter

• Build healthy public policy

• Create supportive environments

• Strengthen community actions

• Develop personal skills

• Reorient health services

Some other campaigns• Arrive Alive http://www.arrivealive.vic.gov.au/%20

• NT Indigenous road safety http://www.roadsafety.nt.gov.au/campaign/aboriginal/

• Keys for lifehttp://www.det.wa.edu.au/sdera/detcms/navigation/road-safety/keys-for-life/

Keys 2 drive (national program)http://www.keys2drive.com.au/

• Speeding Blitz blues http://www.rta.nsw.gov.au/roadsafety/speedblitz/index.html

Useful websitesThe National injury prevention and safety promotion plan: 2004 -2014

http://www.dhs.vic.gov.au/nphp/publications/sipp/nipspp.pdf

Australian Indigenous HealthInfoNethttp://www.healthinfonet.ecu.edu.au/

Australian Transport Council http://www.atcouncil.gov.au/documents/atcnrss.aspx

National Road Safety Council http://nrsc.atcouncil.gov.au/index.aspx

Global status report on road safety – WHO http://www.who.int/violence_injury_prevention/road_traffic/global_status_report/en/index.html

Monash Uni – Injury Prevention Linkshttp://www.monash.edu.au/muarc/links/australia.html

Curriculum Support PDHPE website http://www.curriculumsupport.education.nsw.gov.au/secondary/pdhpe/pdhpestage6/tlsupport/index.htm

Board of studies – PDHPE Stage 6 support documenthttp://www.boardofstudies.nsw.edu.au/syllabus_hsc/pdf_doc/pdhpe-support.pdf

If you have further questions, please contact me-Kim FlackRyde State Office9886 7606kim.flack@ det.nsw.edu.au