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Health Promotion and Social Media: conversation s in a new setting. Carolyn Der Vartanian Program Leader, Blood Watch Clinical Excellence Commission @carolyndv
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Health promotion and social media final dec

Apr 22, 2015

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Introductory presentation to health promotion professionals on the uses of social media for professional purposes. Presented in Sydney, Nov 4th 2012.
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Page 1: Health promotion and social media final   dec

Health Promotion and Social Media: conversations in a new setting.

Carolyn Der VartanianProgram Leader, Blood Watch Clinical Excellence Commission@carolyndv

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#TheWalkingGallery

@ReginaHolliday

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What is Social Media?

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“Social media is the democratisation of knowledge and information and transforming readers from content consumers to content producers. It is the shift from a broadcast mechanism, one- to-many, to a many-to-many model, rooted in conversations between authors, people and peers.” Brian Solis

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http://www.webnotwar.ca/wp-content/uploads/2011/02/webolution-lasagna.png (Courtesy of Julie Leask, University of Sydney)

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The world as we knew it! Content Consumers

OBSERVERSEvent

JOURNALIST

STORY

PUBLICATION

READERSHIP

RESEARCH

PAPER

PEER REVIEW

PUBLICATION

READERSHIP

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Observer

Observer

Observer

Observer

Today: Content Creators

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Twitter & it’s Reach

Am presenting on Social Media & Health Promotion in Sydney this morning. Please tweet back and tell me where you are from.

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WHY SHOULD I BOTHER?

•Why should I use social media?•How will it help me do my work?•Is it safe? •How will it help me engage with the communities that I work with?

•Is it really a valid setting for health promotion?

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Busting Myths!

•Social media limits human interaction.

• Social media is not for health

professionals -we prefer face-to-face.

• Social media = sitting at my desk longer.

• Social media is for social stuff- not work!

• I don’t need to learn a new technology-

email is enough!

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BarriersWhat I’m not going to talk about

today: •Risks – personal and professional•Privacy – yours/ours•Confidentiality – patient-doctor,

client-healthcare provider. •Resources Royal College of Nursing Australia http://www.rcna.org.au/wcm/Images/RCNA_website/Files%20for%20upload%20and%20link/rcna_social_media_guidelines_for_nurses.pdf Australian Medical Association: Guidelines for Health Professionals http://ama.com.au/socialmedia

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How do/can physicians use Social Media?•To treat – using social technologies as a

means of providing direct patient care. •To teach - using social technologies as a

means of providing a credible opinion and review of health/medical news & reports for the public.

•To learn - using social technologies as a means of supporting their own life-long learning – providing a learning and decision-making resource based on the collective knowledge of their own ‘network’.

http://cmeadvocate.com/2011/12/19/understanding-the-meaningful-use-of-social-media-by-physicians.aspx

Brian McGowan

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Applying Social Media

•Examples of how social media can help with your work in health promotion and professional development

Organisational approach Subject matter – relevant networks Professional use – how will it help YOU?

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The Mayo Clinic Centre for Social Media

•Launched June 2010 •10 staff, 3 campuses, $1mio

investment, CME!•Various channels are used to

feed off each other and enhance the messages.

• Internal advisory group: Head of PR, Medicine, Operations, Head of Nursing, IT and Information Mgtm, social media experts, legal representation.

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You Tube channel – up to 5000 visits a week Over 200,000 “followers” on Twitter Active Facebook page 53,000 connections Dozens of blogs: Sharing Mayo Clinic, Mayo Clinic Diet, Alzheimers etc.

Hundreds of Podcasts NEW: Mayo specific on-line social network platform for patients

Syndicated radio show re health news “Insider” (staff) newsletter/blog PLUS: Regular PR, Advertising, Events etc.

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Using YouTube to Prepare Patients

Your first prosthodontics visit

Your first prosthodontics visitLink:

http://www.youtube.com/watch?v=1eMQPZw9lmA

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Social Media for Health Promotion?

Why use social media & new technology?•Social media/internet- places where people

go: A unique setting for health promotion•To ensure your programs are accessible and

familiar to communities you work with;•You are engaging in relevant ways;•You provide opportunities for people to

control their own content & develop their health literacy;

•A method for delivering behaviour change interventions.

• (REF:Social Media use in Youth Health Promotion - South Australia 2011)

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Health promotion on #SocMe•Examples of subject related activity

▫I work in a public vaccination programme- who can I connect with?

▫How can I connect with aboriginal youth on social media about smoking? Are they there?

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5,563 Likes

428 Tweets

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•@IndigenousX - a different Aboriginal and/or Torres Strait Islander person tweeting from the account each week.

•#iXchat weekly chat •@ATSIPHJ - The Aboriginal and Torres Strait

Islander Public Health Journal •@NACCHO - national peak body

representing over 150 Aboriginal Community Controlled Health Services

•SYMPLUR – Healthcare hashtagshttp://www.symplur.com/healthcare-hashtags/Health conferences, Twitter chats etc.

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Social Media for Health Care Professionals –

What else can I use it for?•Research Dissemination•Education•Networking and Collaboration

•Patient Information & Care•Mobile Health (mHealth)

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Research & Social Media: dissemination, recruitment, meetings

• ‘Social media is slowly infiltrating the ivory tower!’

• Knowledge identification: tapping into your networks- what are they reading/ reviewing? Social bookmarking

• Research dissemination: blogs, tweets, video• Recruitment- ‘crowdsourcing’ e.g. Mayo

Clinic – SCAD lead to research. Open Access peer-reviewed journals e.g. PLoS One – ability to make comments, measure of impact

• Research collaboration – Wiki’s, Google Docs, Drop Box etc.

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Social Media & Education

•SlideShare – presentations & feedback

•You Tube- procedures, grand rounds, information – not just viewing video but sharing, commenting, linking...

•Twitter – capacity to support learning, build on conversations outside of workshop or meeting

•Podcasts – listen on the go, when it suits you.

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Networking & Collaboration•LinkedIn – professional profile, professional

groups•Twitter – personal & professional tweeting-

crowdsourcing•Conference tweeting – additional

interaction, networking•Blogs- http://meta4rn.com/ Life in The Fast

Lane, •Wiki’s, Google.Docs, DropBox (store&share

files)•Skype (person to person phone/video,

screen sharing, group conferences); GoToMeeting, WebEx (web conferences, on-line presentations)

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Your clients/communities & Social Media•They’re already there! Talking, posting, reviewing, sharing knowledge.

• Facebook- pages, communities, support groups, public health campaigns

• Blogs- 1000’s- mental health, sexual health, refugee health, disease related, treatment related, alternative-views related- e.g. vaccination

• Tweeting about health service providers and the care they receive – every hospital, every service.

• After-hours connection- particularly useful for mental health services, younger people’s health services

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Where to next?

• Need for multiple channels of communication and engagement

• Change the way we think about education, knowledge dissemination, research and community education- beyond the pamphlet & posters!

• Sign Up- stay professional - contribute!

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Resources

▫#HCSMANZ HealthCare Social Media Sunday nights

▫“Where they hang out” Report – Social media use in Youth Health Promotion - South Australia http://www.healthpromotion.cywhs.sa.gov.au/Article/NewsDetail.aspx?p=16&id=91

▫Symplur - http://www.symplur.com/healthcare-hashtags/

▫Guide to Twitter - http://bcpsqc.ca/resources/social-media.html

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Great Blogs!

▫Youth Health 2.0 http://www.youthhealth20.com/

▫Croakey Blog http://blogs.crikey.com.au/croakey/

▫Mental Health Nurse blog http://meta4rn.com/

▫Community of Excellence– indigenous youth

http://www.facebook.com/CommunityofExcellence

▫Dr Kevin Pho http://www.kevinmd.com/blog/