healthNation Created by – Yash Jain NIT Jalandhar
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healthNation
Created by – Yash Jain NIT Jalandhar
Are you choosing a Primary Care Physician?
Do you want a doctor who is close to home or work?
Do you want to be able to access your doctor's office online?
NOW PRESENTING…A mobile application
healthNation Because your life matters....
Contents
•Introduction•Our Vision•Marketing Strategy•Marketing Mix•HealthNation•Some More Features•How to become our partner•Business model •Market place•Clinic Interested•Branding Activities•Control and Implementation
INTRODUCTION
Health Nation is an online practice management software which helps doctors and clinics to manage their practice from anywhere and anytime to provide better services to their patients.
OUR VISION
We are on a mission to enhance medical management system and provide the world healthier life.
Because your life matters…..
healthNation
Online Booking
order medicines online
Online Doctor Consultations
Medicine Reminders
Stay on-the-record
Health Tips
Emergency
Online Booking Search > Book > Get healthy
HealthNation, the easiest way to book appointments with doctors, clinics & hospitals. Pick a city/area, choose a doctor, select a time & done!
1. Pick a time that works for you with direct view of the doctor’s calendar.2. Read genuine feedbacks from patients, before booking an appointment.3. Get appointment reminders along with a quick option to book an Ola cab.
Online Doctor Consultations Skip the Traffic & Waiting
Rooms
Whenever you’re too busy to see a doctor or too sick to get out of bed, chat with an experienced doctor online. As simple as chatting with a friend!
Select a doctor > Make a payment > Start your 24-hrs private chat!All consultations are 100% secure, private and confidential.
Stay on RecordsWith Digital health Record
No more hassle. Just upload all your health records securely on the HealthNation app.
1. Just click pictures of your reports and prescriptions and upload to your HealthNation account.
2. Share them with other doctors for second opinions - directly from your HealthNation account.
ReminderDon’t worry, we remind you
You don’t need multiple apps to give you medicine reminders or nudges for running and keeping yourself hydrated. HealthNation reminder feature will do all that for you.
1. Get timely alerts from automated or manual medicine reminders.
2. Set reminders based on days, time or frequency.
Order Medicines online
Order home delivery of a wide variety of medicines and other healthcare products.1. All medicines and OTC products on HealthNation online pharmacy store are genuine, come at best prices & without a minimum order limit.2. You can pick delivery slots that are most convenient for you.3. Qualified pharmacists process & deliver your order.4. You also get reminders to re-order medicines to help you stay well-stocked.
Health Tipsto conquer your fitness battles
Whether you’re trying to get healthier or are simply new to the fitness wagon, HealthNation keeps you up to date with nifty health & fitness tips that interest you.
All tips on HealthNation are from experienced and certified doctors and health professionals.
Emergency
In case of emergency situations i.e. Heart attack, road accidents. HealthNation will provide you emergency option to find availability of active doctors near your location area.
Indication is given in app to indicate whether doctor is available or not.
Some more features
Identity – to speed up doctor appointments, medicine orders, health records uploads and etcLocation – to auto-detect your location while booking doctor appointments and placing medicine ordersSMS – to automatically verify OTPs sent by us to your mobile numberPhone – to directly make calls to doctors, clinics or diagnostic labs from the appPhotos – so that you can upload and share images from your device (health records, prescriptions etc)Camera – to use the device camera for instantly capturing and uploading prescriptions, invoices or any other imageNetwork – to determine device’s connectivity to the internet
How to become our partner ?
HealthNation only publishes a profile when the Dr gives us his registration number and uploads scanned copies of his/her degree along with I'd proof.
Minimum 2 years experience of profession is required.
BUSINESS MODEL
HealthNation makes money in two ways.
As more people use the search engine, it becomes an increasingly attractive place for clinics to buy ad space for “information cards” about doctors and the services they provide.
However, the clinic management software is the main revenue driver. Doctors have to pay some part of appointment fee for each booked appointments for using the software as a service.
MARKET PLACE
This start up will be first established in four cities – Delhi, Mumbai, Gurgaon and Bangalore.
After getting required satisfaction further more cities will be added in app.
STRENGTH
Doctors can create their profile in healthnation.com at free of cost.
Innovative products and services
Excellent customer rapport building by S/W team
Team works in innovative manner
WEAKNESS
Lack of awareness
Services not available to all customers
Privacy constraints
Technology constraints
OPPORTUNITIES
To collaborate with more hospitals and service providers
By filtering requirements can provide more services
People are becoming internet savvy
THREATS
Competitors –
practo.com docsuggest.com mydocadvisor.com
Technological advancement
BRANDING ACVTIVITIES
Wall posters in clinic and hospitals
Down the prescription forms
Social media and newspapers
Google ads
Controls and Implementation
Controls -Following areas will be monitored very closelyRevenuesExpensesFeedbackImprovement in Strategies
Implementation –
To achieve our desired goal, all the strategies will be kept in mind for implementation.
DISCLAIMER
Created by Yash Jain, NIT Jalandhar,Jalandhar, during a marketing internshipUnder Professor Sameer Mathur, IIM Lucknow
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