Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph Kvedar, Director, Center for Connected Health

LET’S MAKE HEALTH ADDICTIVEJoseph C. Kvedar, MD

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

©

ABOUT THE CENTER FOR CONNECTED HEALTH

Technology is an enabler to provide care remotely

Benefits include improved engagement, outcomes, and efficiencies

Mission is to facilitate the adoption of Connected Health


CONNECTED HEALTH GOAL

Integrate care into the

day-to-day lives of our patients


WE CHECK OUR SMARTPHONES >100 TIMES A DAY!


SMARTPHONE ADDICTION


Tourist walks off Australia pier while checking Facebook

“Melbourne police warned

people to pay attention

when using social media

around water.”


BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD.

Photos: Center for Connected Health, Alere Connect© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

• Always on and connected

• In the moment messaging

• Capture your health data

• Display information

• SMARTPHONES ARE ADDICTIVE!

MOBILITY IN HEALTH


HOW DO WE TAKE ADVANTAGE OF CONNECTED HEALTH

TO IMPROVE PATIENT ENGAGEMENT?


3 STRATEGIES

Photo: iStockPhoto© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

1. MAKE IT ABOUT LIFE©


MAKE IT ABOUT LIFE: OB TEXTING


• 74% — Helped to learn totake care of themselves andtheir babies

• 85% — Felt supported bythe OB team

MAKE IT ABOUT LIFE: OB TEXTING


2. MAKE IT PERSONAL

Photo: iStockPhoto

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Customized

Program DesignReadiness

To Change

Connected

Health Data

Practice

Location

Analytic

Engine

MAKE IT PERSONAL: TEXT 2 MOVE




Mean change in daily steps by engagement level

**p= 0.03



Mean change in HbA1c by engagement level

3. REINFORCE SOCIAL CONNECTIONS

Photo: iStockPhoto

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MAKE IT SOCIAL: CONNECT 2 MY ACT


MAKE IT SOCIAL: CONNECT 2 MY ACT


*Study ongoing. Results are preliminary.

** Traditionally, similar control sample has about 18% engagement in the clinic.

•79%**Engagement

•21/25Final ACT

•1.47 pointsACT Improvement

Results*

3 TACTICS


1. EMPLOY SUBLIMINAL MESSAGING

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.Image: truth.com

Reminder group

No Reminder Group


SUBLIMINAL MESSAGING : SUNSCREEN REMINDERS

Arch Dermatol. 2009;145(11):1230-1236.

2. USE UNPREDICTABLE REWARDS ©


UNPREDICTABLE REWARDS : UBER


3. USE THE SENTINEL EFFECT©


Average drop of HbA1c: 1.5

69% achieved a drop in BP

SENTINEL EFFECT: DIABETES & BLOOD PRESSURE CONNECT



GOOGLE FIELD TRIP


ARGUS


Cancer Pain Management Mobile App


Tailored Messaging Program: Empowers patients to address barriers to pain management

when possible/appropriate

Supports patients through pain management

Report Pain Score

Follow Decision Tree

Appropriate Coaching

1) Education & Coaching messages

2) Immediate help with breakthrough

pain

3) Pain Score Algorithm:


WAYS TO CONNECT

The cHealth Blog:

chealthblog.connectedhealth.org

www.connectedhealth.org

Annual Symposium:

October 23-24 2014; Boston

LinkedIn Group:

Connected Health Community

Twitter:

@connectedhealth

@jkvedar

Contact Me:

[email protected]

Health IT Summit Boston 2014 – Keynote Presentation “Making Health Addictive” with Dr. Joseph Kvedar, Director, Center for Connected Health

Education

connected health goal

adoption of connected

connected health technology

advantage of connected

health improvement

health addictive joseph

personal photo

ob texting photo