HEALTH CARE NOW BEING PRESENTED IN 3-D BAY AREA PHYSICAL ACTIVITY FORUM JUNE 7TH, 2013 Walk with a Doc.

HEALTH CARE NOW BEING PRESENTED IN 3-D

BAY AREA PHYSICAL ACTIVITY FORUM

JUNE 7TH, 2013

Walk with a Doc

This morning

1. The Problem

2. The Story

3. What is Walk with a Doc?

4. Physician Ask

This Morning

5. Who we are

6. Roll-out

7. Marketing

8. It’s ‘free’?

Closing Thoughts

The Problem

Research out of Michigan Department of Community Health – 153,000 adults/50 states

4 basics to prevent and control diseases 76% Did not smoke 40% Maintained a healthy weight 23% 5 or more fruits and vegetables/day 22% got at least 30 minutes of moderate

activity/5 days/week 22%? – new patients in my office (2-5%) Archives of Internal Medicine April 25, 2005

Healthy Lifestyle

3% ?!?!

1999

Obesity Trends* Among U.S. AdultsBRFSS, 1990, 1999, 2009

(*BMI 30, or about 30 lbs. overweight for 5’4” person)

2009

1990

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

The Story

Fellowship

My ineffectiveness

Charade

What is Walk with a Doc?

Anatomy of a Walk with a Doc morning

Educate – talk, newsletter (90.5%)

Exercise – (76.3%)

Empower – (67.7%)

What exactly does exercise do?

Yes, obesity but…40 + diseasesCardiovascular (MI, CVA, CHF)Pulmonary Cancer (breast, colon, GI, blood, lung,…)Endocrine (DM, osteoporosis)Mental Illness (anxiety, depression,…)MigrainesSelf-EsteemMIRACLE DRUG!!

Your brain on…walking

The Physician Ask

3-5 minute talk

60 minutes being present (weekly, bi-monthly, monthly)

Who we are

501c3 in Columbus, Ohio

Gift (breaks down barriers)

Hundreds of volunteers and docs around the US (+3)

102 sites (3-6 requests/wk)

Locations

Cleveland Clinic (13)

Brigham & Women’s

Mass General

California Medical Association Foundation

Locations

Texas Medical Association (pilot)

2 dozen other systems (Scott & White, Baptist Health, etc)

CHS (development)

(Russia, Canada, India)

Roll-Out

Contact thru walkwithadoc.org

Short call Send our PDF

Toolkit

Tool-Kit

Roll out

“5-pack” (Liability form, waiver, LMA, etc)

Follow up phone call (park and date)

Launch kit (shirts, pedometers, BP cuffs, marketing materials, scripts, etc.)

Let’s walk!

Marketing

Write scripts

Posters in the office, community bulletin boards

Newsletter

Media

Marketing

Celebrities

Banner at event

Local talks

Marketing

www.meetup.com

Facebook, Twitter, etc

Hospital (answering machines, ‘PSA’s)

Chocolate strawberries

Why’s it Free?

Sponsor

Co-branding

Shoestring

Closing Thoughts

Contact Info

[email protected]@walkwithadoc.org614-714-0407www.walkwithadoc.org