Health Care Champions | Pierce & South King County

Supplement to

Presented by

2013

Creating healthier communities is at the heart of our mission.We celebrate our Healthcare Champions!

We applaud the expertise and compassion the Franciscan team brings to patients and families every day. And today, we warmly congratulate our Healthcare Champions:

“Make the Call. Don’t Miss a Beat.” Team Community Impact winner

Working with the experts at the Franciscan Heart Center, our team used multiple outreach channels and events to educate women—especially those in underserved populations—on ways to recognize the symptoms of a heart attack. By sharing this knowledge, our team has saved lives.

Mimi Pattison, MDDistinguished Service winner

As the medical director of Franciscan Hospice and Palliative Care, Dr. Pattison leads our committed team in providing compassionate care for those with an advanced illness so they can live each day with dignity and comfort.

We thank all the champions who work every day to create a healthier community.

Visit us at www.FHShealth.org.

FOR ADVANCED MEDICINE AND TRUSTED CARE, CHOOSE FRANCISCAN.

Job/File name: FHS_BE13_HealthierCommunities_10.25x13.875.pdf, Ad Code: N/A, Application: Adobe CS 4.0, Publication: Business Examiner, Trim: 10.25 x 13.875, Insertion Date: 6/24/2013, Ink Color: 4CP, Line Screen: 150, Paper: newspaper, Proof Scale: 100%, Author: Carol, Date: 5-22-13

Serving the Puget Sound:St. Joseph Medical CenterTacoma

St. Clare HospitalLakewood

St. Francis HospitalFederal Way

St. Elizabeth HospitalEnumclaw

St. Anthony HospitalGig Harbor

Highline Medical CenterBurien

Franciscan Medical ClinicsClinics throughout the Puget Sound

Franciscan Hospice and Palliative CareServing King, Pierce & Kitsap Counties

2013 Health Care Champions | 3

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2013 HONOREESBusiness Examiner Media Group, in partnership with the Pierce County Medical Society, has selected the 2013 Health Care Champions from a host of nominations gathered from South Sound medical professionals and residents.

They are as follows:

COMMUNITY IMPACT AWARDAn individual or practice group whose involvement or innovation in health care issues has affected a broad section of the community.

Make the Call – Don’t Miss a Beat Team at Franciscan Health System

DENTAL AWARDThe extraordinary impacts made by a person or group within the dental community.

Puyallup Valley Dental Care

EMERGENCY SERVICES AWARDA medical response unit with an outstanding “save” or innovators in providing emergency care and services to the community.

Yolanda Duralde, M.D., medical director of CAID – Child Abuse Intervention Department, MultiCare Health System

MILITARY SERVICES AWARDAn individual or practice group whose involvement or innovation in health care issues has benefited the military community.

Madigan-Puyallup Community Medical Home

DISTINGUISHED SERVICE AWARDAn individual or practice group whose demonstrated service within the health care field has been extraordinary over an extended period of time.

Mimi Pattison, M.D., medical director of Franciscan Hospice & Palliative Care

INTRODUCTION2013

Presented by

Cornerstone Financial Strategies LLC is proud to partner with the Business Examiner as presenting sponsor of this sixth annual Health Care Champions celebration. This year’s honorees’ work is truly impressive, as they improve the health of our citizens, from the very young to our elders, treating their physical and emotional health, working with patients and their families, serving individuals and the entire community. They indeed represent the holistic health of Pierce County.

The landscape of health care in this country is ever-changing, as we live longer, as technology and research develop new treatments and cures, as hospitals and health care providers compete for employees and patients, as government involvement and regulations become more complex, as insurance companies and coverage become more layered. Nevertheless, we at Cornerstone Financial Strategies are confident that one thing will not change in our community: We know that great providers and programs will continue to provide first-rate health care for our citizens with dedication, passion, caring and state-of-the-art resources — building on the legacy of the health care professionals we honor this year.

Cornerstone Financial Strategies is also involved in health care for our clients — not their physical health, but rather their financial health. The language of medical health care applies to much of the work we do. When we first meet clients, we listen, look for symptoms, take the temperature of their current financial

health, then diagnose any areas of concern. As “physicians of finance,” the Cornerstone ensemble team of advisors may prescribe actions and possible solutions to stabilize and improve our clients’ overall financial health. Sometimes a healthier lifestyle change is needed — perhaps a “spending diet.” Sometimes we refer to specialists for legal or tax planning. Sometimes an adjustment in their dosage of savings or investments is recommended. We treat the financial health of each client holistically, understanding that sound financial health is about much more than just money — it’s about values, passions, goals, and legacy.

The Cornerstone Team extends our congratulations to each of this year’s honorees!

William Pickles, Brad Berger and Michael Pickles

Owners & Managing Partners of Cornerstone Financial Strategies LLC

Securities offered through LPL Financial, Member FINRA/SIPC. Financial Planning and Investment Advice offered through Financial Advocates Investment Management, a Registered Investment Advisor, DBA Cornerstone Financial Strategies LLC and a separate entity from LPL Financial.

Photography by Dane Gregory Meyer

4 | 2013 Health Care Champions

Community Impact Award

Make the CallDon't Miss a Beat Team at Franciscan Health System

The Make the Call Don’t Miss a Beat team at Franciscan Health System has a simple but important goal.

“Our mission is to spread a two-part message about women and heart attack symptoms to the underserved populations through our own efforts, as well as those of our community partners,” wrote Franciscan nominator Scott Thompson. “Our goal is to share this lifesaving knowledge with women of all demographics throughout the Northwest, including the underserved from a variety of cultural settings, (many of whom) do not speak English.

Indeed, one of the group’s major achievements was to post campaign flyers on the Franciscan website in 12 different languages – English, Spanish, Cambodian, Korean, Russian, Ukrainian, Tagalog, Vietnamese, Chamorro, Samoan, Somali and Simplified Chinese. Again, it may seem like a simple step, but the move is a cost-effective use of grant dollars for reaching low health literacy populations in the Northwest and all over the world.

The cost of translation was a mere $120 per language and, according to the Make the Call Don’t Miss a Beat team, “we now have a sustainable message from which multitudes of people can benefit.”

The flyers have also been shared with the Office of Women’s Health to maximize the resource’s reach — and that’s not the only work within the community that the team has undertaken. The group has made a point to partner with any health-related, cultural, religious, community service or religious organization that was willing to assist Franciscan in spreading the message.

To date, the group has 40 community partners, including AHA Go Red Ambassadors, Korean Women’s Association, Samoan National Nurses Association, Molina Health Care, Muckleshoot Indian Tribal Health, Heart Truth Champions, Lakewood Community Center, Buckley Fire Department, Mercy

Housing and WomenHeart, to name several.

Asked about the most rewarding health care successes this group has been involved with, the answer, again, was simple: saving lives.

“An overarching goal of (the translated flyer) campaign was to disseminate information in a way that is long lasting and will make a difference in someone’s life, the results of which are not always immediately measurable,” Thompson said.

And while the ladies of the Make the Call Don’t Miss a Beat team come from diverse backgrounds, they all come together because of the importance of women’s health awareness. As a Health Care Champion for 2013, the team continues to bring its message into a higher profile.

“Thank you,” they said, “for the opportunity to present this amazing project of the heart!”


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Dental Award

Puyallup Valley Dental Care

By now, it’s a very, very old joke about folks dreading the dentist, but the stigma endures because, well, some folks still dread the dentist.

Puyallup Valley Dental Care’s entire philosophy revolves around knocking that wall down on the very first visit.

“I think the first and foremost thing that comes to mind is that, in our entire practice — whether it be our patients, our vendors, our staff, whoever walks in — our intent and mission is for them to leave feeling better than they did when they came in,” said Heidi Blodgett, the clinic’s marketing manager. “RIght from the top, the doctor is just amazingly genuine in his interest in people and what they do, how they do it, how they’re bettering they’re lives.

“He shares people’s stories,” Blodgett continued. “Every new patient, he posts a little clip about them on the wall, and every staff member gets to know a little bit about their story. And that level of caring is contagious. Our whole office gets into it. We truly care about the true essence of who people are, what they do, what inspires them, why they’re there. It’s not just about their mouth. It’s about their whole being.”

The focus on personalized care and attention is doubled when it comes to comfort, added Blodgett.

“Instead of calling our rooms ‘operatories,’ we refer to them as ‘suites,’” she said. “We try to create a spa environment, so when patients come in, they’re given a full tour of the office. Everything’s digital. It’s just really high tech, state-of-the-art, and when they go to their suite, they are really just made comfortable. There’s a massage pad. They’re offered a hot towel. They look out to a garden that (CEO) Dr. (Steven) Urback tends to personally. It’s really kind of a serene environment. The comfort is ultimate. We want them to forget they’re at a dental appointment, because that’s no one’s favorite thing.”

Not that the actual dental aspect of things takes

a back seat, of course. Perhaps nowhere is that more visible than in the clinic’s participation in the Puyallup Dental Van project. The clinic, using a fully equipped two-chair dental van, made its first visit to Firgrove Elementary in 2003; at the time, no dental care was available at free or reduced fees anywhere east of Tacoma.

Puyallup Valley Dental provided six days of dental care at Firgrove Elementary that year for students who would otherwise have not had it. The second year, the program was expanded to include Stewart Elementary School, and Hunt Elementary

was added in the fourth. Now, in the project’s 10th year, students are being transported in from other schools, extending the positive impact district-wide. Each year, the clinic has provided over $50,000 worth of dental care at no charge to Puyallup School District students.

Puyallup Valley Dental’s philanthropy isn’t restricted to the Dental Van project, either. The office has an annual budget for providing dental treatment in the office for those who cannot afford all or part of their care. In 2012 alone, for example, the clinic donated $13, 333.37 in dental services.


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Emergency Services Award

Yolanda Duralde, M.D., Medical director of CAID – Child Abuse Intervention

Department, MultiCare Health SystemYolanda Duralde, the medical

director of MultiCare Health System’s Child Abuse Intervention Department, comes from a family of physicians.

With a father and three brothers who are doctors and a mother who’s a nurse, it’s no wonder that she grew up with the desire and resolve to help those in medical need.

Years of training and experience — including three years in Oregon at a clinic for migrant workers, where her Spanish speaking skills were key — helped shape Duralde into the award-winning, multifaceted physician she is today.

And Duralde wields all the skills in her repertoire every day while working to help children who have been the victims of abuse. Duralde and the CAID staff work to reduce the traumatization of these potentially fragile, at-risk children and their families, facilitating a collaborative, multidisciplinary approach to prevention, investigation, prosecution and treatment of child abuse.

“What we feel like is that it’s very important to intervene at an early stage and try to prevent child abuse,” Duralde said. “But if child abuse occurs, we need to catch it early and help all the people involved, because we know it has long-term effects well into adulthood. It makes a huge difference in terms of people’s well-being and their medical problems, so we’d have much healthier citizens, if we didn’t have to deal with the effects (of child abuse).”

Duralde said that her role in helping treat the unfortunate victims of child abuse is nothing more than community service.

“I think it’s part of being an aid or helper to the greater community,” she said. “The effects of child abuse are felt by the whole community, and it takes the whole community to respond. That’s always what’s attracted me to this kind of work.”

To that end, Duralde lists the formation of Childrens Advocacy Center of Pierce County, located on the Mary Bridge Children’s Hospital and Health Center campus, as both one of her greatest achievements and one of the greatest achievements of the MultiCare organization as a whole. The center offers not only medical treatment, but also psychosocial support, legal advocacy and crisis intervention services for victims and their families. The facility also works closely with law enforcement and other investigative agencies to help bring perpetrators of abuse to justice, while simultaneously providing a safe and protective environment for the children who are victims.

“Being from a family of physicians deinitely impacted how I think about giving back and wanting to help as much as possible,” Duralde said. “That has been basically how I grew up and how my family has always thought. To me, it seems normal to interact with a bigger team and try to make your community as good as it can possibly be.”


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Military Service Award

Madigan Puyallup Community Medical Home

Francis Bannister, group practice manager of Madigan Puyallup Community Medical Home, wasn’t one to hide his excitement about his team being named a 2013 Health Care Champion.

“It’s an honor,” he said. “We’re a small team that’s making a big impact in the military community, so it’s very exciting.”

And why were they able to earn the distinction? For one thing, by trying something new. As part of an Army Surgeon General transformational initiative to refocus care given to military families, Madigan Puyallup Community Medical Home is constantly striving to improve the way its patients’ medical needs are met.

“We’re one of the Army’s first teams to try to change the way health care is provided,” Bannister said. “The basic premise of that is by using a patient-centered approach, and that changes the entire paradigm of how you look at health care.

“You try to look at it through the patient’s eyes. What do they think adds value? It just changes the whole way you do business. It makes health care easier for the patient. It makes navigation easier. Better access. An example: 60 percent of our appointments are available on the same day. The motto for us is that we want to see the patients when they want to be seen.”

If you’re looking for evidence that this line of thinking works, just consider the numbers: The clinic enjoys 95 percent average patient satisfaction with visits over the past year, and continuity of care with patients assigned a primary care manager is better than 81 percent. Also, the clinic recently received the highest level recognition from the National Committee for Quality Assurance for systematic use of patient-centered, coordinated care management processes.

Location plays a large part in the Home’s mission, as well; as a Puyallup-based satellite of Madigan Army Medical Center, Bannister said that one of the Home’s key accomplishments is bringing military health care closer to military families outside the gates of Joint

Base Lewis McChord. Since opening its doors, the clinic has played a significant role in helping Madigan Army Medical Center improve its primary care market share for military beneficiaries by 23 percent over the past two years.

For Bannister and the Community Medical Home Team, it’s all done because of the people they serve.

“It’s not just important, it’s a privilege,” said Bannister. “These young families are so vital.

“I’ve had opportunities to do things at some higher levels, but I’ve been with the Army now for 35 years. I’ve taken care of Army families for about 31 of those years.

Army families are so unique. There’s nothing they can’t do or won’t do, no sacrifice they won’t make. They’re the most caring, understanding patient, and they just deserve the very best.

“These young moms are many times away from their support systems,” Bannister continued. “They’re out here in Washington state and their families may be back there on the East Coast. They’re totally dependent on our health care facility, so we do what we can to make their experience better. We’re called a home, because we treat our patients like family.”


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Distinguished Service Award

Mimi Pattison, M.D., medical director of Franciscan Hospice & Palliative Care

As the first physician in Washington state to incorporate palliative care into her practice almost a decade and a half ago, Marilyn Pattison said she faced “great stigma” and “a lack of understanding from my colleagues.”

Fast forward to 2013, when her colleagues among the South Sound medical community come together to laud her as a Health Care Champion.

“I was fortunate enough to be working at Franciscan in 1997, when they asked me to help launch the Pacific Northwest’s first palliative care program,” recalled Pattison, now the medical director of Franciscan Health System’s hospice and palliative care department. “I started asking the question of health care providers, ‘Would you be surprised if the patient you are examining died in the next year?’”

It’s a simple, though uncomfortable, question, but it’s one that helped launch Franciscan’s immensely successful hospital-based palliative medical care unit, one that includes the promotion of community outreach and the formation of in-house hospice services in Pierce, King and Kitsap Counties.

Today, not only is Franciscan’s palliative unit the largest end-of-life provider in Washington – serving thousands of patients

and their families each year – but Franciscan’s Hospice House is the only freestanding inpatient hospice facility in the area. In 2008, Franciscan, with Pattison’s guidance, began an initiative called “Closing the Disparity Gap” to make sure families from all minority populations have access to high quality, culturally sensitive end-of-life services.

“Our hospice program,” Pattison added, “is one of the few with ‘open access’ admission, which allows patients to continue treatments like chemotherapy that may ease a person’s symptoms.”

And while Pattison counts her hand in all of these initiatives as some of her foremost achievements, she continues to remain active in reaching out.

“My greatest achievement was starting the first community-based palliative care orogram in the Northwest and in the country at Franciscan,” she said. “Today, I spend a great deal of my time training and advising other providers and organizations on how to implement end-of-life services (for) their patients.

“I take great pride in being able to support patients and their families at the end stages of their life,” she added. “I’m grateful that Franciscan continues to support this endeavor and its growth in our community.”


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Thank you to our sponsors:

Thank you to our Judges

Jan Runbeck, past honoreeSue Asher, Pierce County Medical SocietyBrad Berger, Cornerstone Financial StrategiesGeorge Cargill, TriWest Health


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