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2011 CENTRAL COAST
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Health & Beauty Central Coast 2011

Mar 31, 2016

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Page 1: Health & Beauty Central Coast 2011

2011

Central Coast

Page 2: Health & Beauty Central Coast 2011

or experience our other services and products:

Dermalogica® skin care products and services

Microdermabrassion

Pevonia Body treatments

Massage

St Tropez Spary Tanning and products

Introducing our New Aveda Salon

Visit us at our new location in the Village at Nipomo Shopping Center180 South Mary Avenue | Nipomo, CA | 805.831.0512 Open 7 days

www.htdayspa.com

COUPLE’S SPA RETREAT

indulge your senses in the

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SALONA Necessary Luxury

5905 Entrada Avenue Downtown Atascadero

www.morjesis-salon.com(805) 460-0766

“You always want to look good enough to run into your ex. ”

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Aesthetic Facial & Eyelid Plastic SurgeryEmphasis on Natural Appearing Results

To See Real People With Real Results Visit Our Web Site Atstallmancosmeticsurgery.com

Eyelid SurgeryCorrection of Lid Surgery ComplicationsEndoscopic Brow LiftsFace LiftsBOTOX®

RestylaneRadiesseJuvedermPerlaneLaser ResurfacingChemical Peels

Dr. Stallman is one of the few fellowship trained oculofacial plastic surgeons in California. His extreme attention to detail, unparalleled patient care, and natural appearing results make him the doctor to see for aesthetic eyelid and facial improvements.

Paul T. Stallman, M.D.921 Oak Park Boulevard, Suite 201 B

Pismo Beach, CA 93449

Call For Your Complimentary Cosmetic Consultation

805-481-3733

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Pismo Beach’s Sassiest SalonHair • Permanent Makeup • Eyelash Extensions

Skincare • Waxing • Nails • Weddings • Boutique

Come see for yourself, what the fuss is all about!

981 Price St, Pismo Beach, Ca 93449805.773.3311 www.vixenssalon.com

because life is better bronze

500 South river road Paso robles (inside Serenity at Kennedy)

805.226.4800www.infinitybodybronzing.com

CuStom AirbruSh tAnning

PO BOx 3225 • san luis OBisPO, Ca 93403TElEPHOnE (800) 633-2193

cIrcUlatIon, coVeraGe anD aDVertIsInG rates:complete details regarding circulation, coverage and advertising rates, space, sizes

and similar information are available to prospective advertisers. Please call for a media kit. closing date is 30 days before date of issue.

cHanGe oF aDDress: notices should be sent promptly to:

circulation Dept. at Po Box 3225, san luis obispo, ca 93403

eDItorIal contrIBUtIons:Must be accompanied by stamped return envelopes and will be handled with reasonable

care. However, the publisher assumes no responsibility to the safety of artwork, photographs, or manuscripts. every precaution is taken to ensure accuracy, but the publisher cannot accept responsibility for the correctness or accuracy of information supplied herein or for any opinion

expressed. editorial closing date is the first day of the month preceeding date of issue.

letters to tHe PUBlIsHer/eDItor: send to: Po Box 3225, san luis obispo, ca 93403

letters chosen for publication may be edited for clarity and space limitations.

rePrInts: all editorial material is available for reprints. contact us at 800-633-2193 or [email protected]

CREaTiVE DiRECTOR

sEniOR DEsignER

COnTRiBuTingDEsignERs

aDVERTising

DisTRiBuTiOn

PRODuCTiOn

COVER PHOTO

COnTRiBuTingPHOTOgRaPHERs

Mary Jo thomas

trent thibodeaux

casey MillerMeghan sedgley

christie redd coyes

PDs Distribution services

sheryl Disher

amanda lynn Photography

august Vanenchanted Images

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Bring Harmony into Your Life...

Find Relief from

DepressionAddiction

Effects from AbuseAnxiety

Panic AttacksToxicity

PainNegative Behavioral Patterns

Emotional DistressPoor Concentration

Lack of Mental Clarity

...with Sound TherapyOver the centuries many cultures have used music for more than pleasure, and it has become scientifically proven that music has very beneficial effects, in addition to simply relaxing the mind and heart. It has penetrating power into the cellular level of the body. Sound Therapy is a wonderful, non-invasive way for you to take charge of your body’s natural ability to heal itself, whether that need be mental, physical or otherwise.

SoundWorks555 South 13th Street Suite A,Grover Beach CA [email protected]

Call Today for a Free

Consultation!

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3046 South Higuera Street, Suite CSan Luis Obispo CA 93401

805.541.1004

For more information and to view patient testimonials, visit us at

swissdentalcenter.com

Carol L. Phillips, DDSDiplomate, American Board of Implantology

SWISS DENTAL CENTER

since 1984

Call today for your complimentary consultation.

Enjoy Ageless Benefi tsImplants & Aesthetic Reconstruction

Whether you are in your 40s or in your 80s, you can benefi t from implant reconstruction. Enjoy the confi dence and health benefi ts.

Marj, age 81

theof

Tracy, age 42

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salons

spas

skin care

aesthetics

massage

fitness

wellness

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fashion 26

CONTENTS

Pismo Beach Medical Center2 James Way | Suite 108

Pismo Beach | CA | 93449

805.773.8100www.TorChell.com

N.E.P.P.S.™Medical Weight Loss

Non-Medical Weight Loss

Customized Weight Loss Solutions

Certified Health & Relationship Life Coach

Food Shopping

Nutritional Expertise

25 Years of Experience

Cellulite Treatment

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Manicures • Pedicures • Acrylics • Wedding Party Packages

On-Site Styling • Facials • Micro-Dermabrasion • Massage • Body Wraps

Dermalogica® Products • Face & Body Waxing for Men and Women

Ear Piercing • Hair Cuts, Color & Styling for the Whole Family

&Uptown Hair Studio Day Spa

705 B Pine Street (Corner of 7th & Pine)Paso Robles, CA 93446

Open Monday–Saturday • (805) 237-2200www.uptownhairpaso.com • [email protected]

Brenda (805) 610-9913

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SalO

NS

directoryHair Salons

page 11

Beauty Supplypage 14

articleBrazilian Keratin TreatmentIf you’re using a flat iron to tame your tresses

and fight the frizz, you’ll want to consider a

new approach. Check out the latest in hair

straightening techniques, The Brazilian Keratin

Treatment.

page 12

Legends Salon & Day Spa

4855 EL Camino Rea lAtascadero . CA 93422

LegendsSa lonandDaySpa@hotmai l . com

805.461.5207Open Monday - Saturday | Evenings by Appointment

Walk-Ins Welcome

Introducing Our Friendly StaffShelley Parker, Owner & Stylist Brooke Parker, Manager & Stylist/Ear Piercing/Facial WaxingLacy (Nick) Burns, StylistTerrie Esser, Stylist/Make Up & Hair Design Sarah Hendrix, Nail Tech/Rock Star Nails! Lori Parsons, Massage Technician offering FREE Foot Detox with 1 Hour MassageCandace Soto, Stylist/Hair Straightening/Hair ExtensionsAmy Abbot, Esthetician/Facials/Brazilian Waxing

central coast health & beauty 2011 | 9

SalONSNo one can deny the difference a great cut and fresh color makes.

Whether you want an easy hair style that will keep you looking good from morning

to midnight without too much effort or a classic coiffure for a glamorous celebration

you’ll find the perfect stylist here on the Central Coast in the pages that follow.

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1817 OsOs streetJan Horn has opened shop in the same location of her former hair studio. 1817 Osos Street is the name and the address of her new studio, located in the historic railroad district in San Luis Obispo. It’s a relaxing place where people can come for professional hair care, nails, brow waxing, and to enjoy the gallery of beautiful art by local artists on display at the studio. “I have always loved this location,” said Horn, a hair stylist living on the Central Coast for more than 25 years. Walk-ins are welcome.

1817 Osos Street (between San Barbara St. and the train station), San Luis Obispo(805) 786-4247

Salon 544Located in Downtown San Luis Obispo’s West End, Salon 544 offers a unique, fun and friendly atmosphere for men and women. Each stylist posses the experience and creativity to cater to all your hair, skin and nail desires. Cuts, color, color corrections, special occasion hair and makeup, facials, waxing, manicures and pedicures are just a small sampling of the services on our menu. We have free parking and offer services Monday - Saturday. Walk-ins are welcome and evening appointments are available.

544 Higuera Street, San Luis Obispo(805) 544-1717 • Salon544.com

Healing ToucH Day SpaNow offering Hair services featuring Aveda Hair products. Our professional staff will have you looking and feeling your very best. Our state of the Art Salon will relax you from the moment you sit into our plush chairs. Open 7 days a week. Walk in... Float out...

180 South Mary Avenue, Nipomo(805) 931-0512 • www.htdayspa.com

AnnA’s CíAo BellA sAlonCíao Bella! (Say it like “Chow Bella!” It’s Italian for “Hello Beautiful!”)Experience the welcoming elegance of Anna’s Cíao Bella, where you will find salon professionals who are highly experienced and friendly. This gorgeous salon offers a full array of hair services including hair extensions, as well as facials, electrolysis, permanent make-up, manicures, pedicures, and bridal services. All equipment and fixtures are state-of-the-art and comfortable for your delight. Take time to relax on the creekside patio with a book and a cup of coffee. Plenty of free parking! 3596 Broad Street, Suite 100, San Luis Obispo(805) 546-8682

Uptown Hair StUdio & day SpaLocated Uptown away from the hassle, our 2200 sq ft salon offers plenty of parking. Uptown Hair is ready to give you our special attention. Whether you are looking for a new “look” or just a place to call home, we offer all hair services for clients 1 to 100 years old. Our staff offers a wide range of choices for Color with Wella - Goldwell - Schwarzkopf - Redken and more. Looking for extentions? We offer HairLocs and Strand By Strand Bonding products. Uptown offers a full Spa menu for Facials, Massage, Nail Services, Ear Piercing, Body Treatments and Wraps.705 B Pine Street (Corner of 7th & Pine), Paso Robles(805) 237-2200 • www.uptownhairpaso.com

Uptown Hair Studio & Day Spa

Jasi & Christa’s salonWe welcome you to Jasi & Christa’s Salon where you can get a relaxing, pampering and professional salon experience. Our services include precision haircuts for women, men and children. All color services and color correction performed by highly trained colorists. Long and short hair permanents and straighteners. Brow Shaping and Facial Waxing. Wedding and Special Occasion hair and makeup and Brazilian Blowouts. We have a talented and creative staff that will help you create your best look in a comfortable, friendly and beautiful surrounding. Please call to make an appointment today or stop by and take a peek at our inviting salon. 751 Shell Beach Road, Pismo Beach(805) 773-1212

Jasi & Christa’s s a l o n

directory SalONShair salons

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822 east grand avenuearroyo grande, ca

805.473.2326

haircare. skincare. waxing.

Jacob Lacey PhotographyHair & Makeup by Synergy Salon Rio SunSpa

airbrush tanning

No Harmful UV Rays | FDA Approved FormulaLasts 7-10 Days | No Chemical Smell No Staining |Fades Evenly & NaturallyQuick Drying | Mobile Service Available

641 Higuera Street, Suite 102, San Luis Obispo(805) 544-TANS • www.riosunspa.com

Call for Private Party Bookings - Bridal Parties, Bachelorette Parties, etc!

• Mention This Ad and Receive $10 OFF •

Brazilian Keratin treatmentChemical hair straightening has soared in popularity over the past decade and the process has improved remarkably during its spell in the limelight. Brazilian Keratin Treatment transforms curls and frizz into silky, straight hair with plenty of volume and shine. It is the newest method available to eradicate curl from the hair, and is considered revolutionary by some.

It’s considered revolutionary because, unlike any other chemical hair straightening process available, the results are temporary. The effect washes away gradually and your natural hair texture will return. And... it’s not damaging to the hair and can be done on hair that has been chemically treated. The process costs less than permanent hair straightening and takes a fraction of the time.

How it works:

• An active keratin solution is applied to the hair. Keratin is the protein that forms the structure of hair.

• After the solution is applied, it is fused onto the outer layer of the hair with a 450° flat iron.

• This adds strength to the hair and seals in moisture, resulting in silky, smooth hair.

Typically, results last 3 months (on non-virgin hair). The treatment can be done on chemically treated hair. In fact, it actually works best on hair that has been chemically treated in some way. Virgin hair (hair that hasn’t been chemically treated or colored) requires a cuticle opener before the Brazilian hair straightening treatment in order for it to work properly. Even with a cuticle opener, the results won’t last as long on virgin hair (around 2 months). If you do color your hair, it’s best to have it colored right before the treatment. This will help to equalize the porosity of your hair from roots to ends so that the treatment has the most uniform effect possible.

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Bev’s Hair CHateauWhere privacy and experience meets affordability… We actually close our salon to the public – so we can give personal attention when we have a bridal party that we are preparing for the special day. We set out Champagne Mimosas and fresh pastries for the enjoyment of the bridal party. Hair styling, eyelash extensions, makeup, or waxing are just some of the services we provide to the bride and her party. And all of our stylists offer years of experience!

148 North 13th Street, Grover Beach(805) 481-HAIR (4247) • www.bevshairchateau.com

Salon RouxIn two short years Salon Roux, located in the heart of historical Paso Robles, has grown a loyal clientele that receives world-class hair services, luxurious spa treatments and customer service that’s second to none. Their professional team of stylists, aestheticians, manicurists, along with their dedicated guest service specialists share a passionate commitment to extraordinary client care. Salon Roux was voted Top Salon 2009 by Battle of the Salons, their peers and the community.

821 Pine Street, Suite C, Paso Robles(805) 239-9499 • www.salonroux.com

Park avenue Salon & Day SPaLocated in the heart of Wine Country in beautiful down town Paso Robles on the California Central Coast Client Care is our #1 priority at Park Avenue Salon. We realize finding just the right Salon can be a harrowing experience. We want to help make that choice easier for you... from the moment you walk in the door we want you to feel welcome and comfortable. All of our staff at Park Avenue Salon will always do their very best to make sure that you are always completely satisfied!

1324 Park Street, Paso Robles(805) 238-4518 • www.parkavenuesalon.biz

Vixens salonWelcome to the Sassiest Salon on the Central Coast! Located in Downtown Pismo Beach, Vixens Salon offers Hair, Skincare, Nails, Permanent Makeup, Eyelash Extensions & Waxing services. Stop by our boutique for fun purses & wallets, unique gift ideas for your sister, mother or BFF along with all sorts of other random items we know you will just LOVE! We’ve got plenty of parking, celebrity gossip, & all the laughter and girl talk a boutique salon can hold. Come check us out at 981 Price St, and see for yourself what the fuss is all about!981 Price Street, Pismo Beach(805) 773-3311 • www.vixenssalon.com

Morjesi’s salonLocated in the historical downtown district of Atascadero, offers nothing but the best for our guests! We take pride in many years of combined experience. We set our standards above and beyond. Always seeking out the finest quality of hair and skin care ...we offer a wide variety of colorlines, retail and everything for a pretty face! Stop by or look us up ...see ya soon!

5905 Entrada Avenue, Atascadero(805) 460-0766 • www.Morjesis-Salon.com

Rontal Salon and Beauty CenteR Jane Iredale Bare escentuals

PevonIa dermalogIca murad

124 traffic Way, arroyo grande(805) 489-4895

directory SalONShair salons

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The Sorce Salon BouTiqueUpdate your looks and spirit in a cozy Boutique Salon steps away from the park in downtown Paso Robles. Professional and experienced staff provide cuts, colors, highlighting, lowlighting, perms an acrylic nails. Shop our gifts while waiting. Bridal Packages available.Call today to schedule your appointment.

945 Spring Street, Suite 7, Paso Robles(805) 226-8655

Sorce Salon Boutique

The

LEGENDS SALON & DAY SPAIt is our mission at Legends Salon & Day Spa to provide our clients with friendly customer service in a professional and unique setting. We believe our clients deserve the highest level of service and care from our experienced staff. We are a full service salon where you can receive treatments and services customized specifically for you and your lifestyle. We offer free parking, accommodating hours and walk-ins are always welcome. ENJOY!

4855 El Camino Real, Atascadero(805) 461-5207 • [email protected]

Legends Salon & Day Spa

Synergy SalonExperience Synergy- an AVEDA salon located in Arroyo Grande. We provide a modern twist on beauty and relaxation. Offering Hair Cutting, Coloring & Styling, Waxing, Makeup and Spray Tanning. We also offer the complete line of GloMinerals, stop in for a complimentary color matching. Central Coast wedding at the beach or a vineyard? Synergy Salon is conveniently located just minutes away from great hotels- also offered are on location hair and makeup. Mention this ad and receive $5 off a waxing service of your choice.

822 E. Grand Avenue, Arroyo Grande, CA 93420(805) 473-2326

Jacob Lacey PhotographyHair & Makeup by Synergy Salon

Casa BlanCa spa & salonSINCE 2000, $42 A Month For Glowing Skin, Natural Permanent Make-up, Hand Made RAW Skin Care & Facials, Brow Waxing & Tint Free With All Facials, Smart Peel Microdermabrasion (Top Of The Line), Massage Therapy, Full Body Waxing, ORGANIC Spray Tanning (lasting 10-13 days made of Minerals, Sugar & Water), Jane Iredale Mineral Make-up with Color Matching & Applications, Hair Designs, Cuts, Color, Highlights, Color Corrections, Full Hair, Skin, and Make-up Product Bar. Specials, Visit Website!

200 Main Street, Templeton (805) 712-7853 • [email protected] • www.SkinByAlicia.com

CASA BLANCASpa & Salon

InfIn8 Beauty Salon & SupplyInfin8 Beauty Salon & Supply is conveniently located in the heart of downtown San Luis Obispo just a block from all three of our parking structures. We offer over 30 lines of Beauty Products, skin, hair and nail products, blow dryers, flatirons and brushes! We are an ‘Open to the Public’ Beauty Supply which means you don’t have to have a license to shop with Infin8 Beauty. We also offer a full range of Hair services and Massage! Walk-ins are always welcome as we are open to serve you 7 days a week. Infin8 Beauty, the only Beauty Supply from Paso to Pismo!1029 Chorro Street, San Luis Obispo, CA 805-787-0888 • www.infin8beauty.com

All About HAir orgAnic beAuty Supply A unique organic beauty supply store, which offers luxury essentials for your hair, face, and body. At All About Hair we try to offer products made with the highest quality of organic ingredients proven for all hair type, such as Lu’valle Skincare, John Masters Organics, Max Green Alchemy (MGA), Simply Organic, Nurture Your Body, Lamas Beauty, Original Sprouts, and many more. Including Hemp bags, hats and wallets, with our new addition of Alpaca Mayu’s slouchy hats in various colors. We invite you to come and enjoy the shopping. We are located next to The Carlton Hotel.6195 El Camino Real, Atascadero(805) 460-6520

All About HairORGANIC BEAUTY SUPPLY

directory

beauty supply

SalONShair salon

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SpaS

directoryDay Spa

page 16

Tanningpage 16

tip!a visit to the spa is a time to relax and rejuvenate. In keeping with the theme of relaxation, the last thing you want to do is rush into your appointment late. It’s best to arrive at least 15 minutes before your scheduled treatment time. Note some spas request you to arrive 30 minutes to an hour beforehand, allowing for a more lavish check-in experience. an early arrival will help you to relax, enjoy and unwind. In addition, a late arrival usually means that your spa treatment time is reduced so as not to disturb the following schedule of appointments.

central coast health & beauty 2011 | 15

SpaSThere is no better way to improve your health and well-being

than to capture the ever elusive state of relaxation.

Browse through the following pages to find the perfect treatment and spa

on the Central Coast to look and feel your very best.

Headed for a day at the spa and not sure which treatment to choose? Why not try an energy balancing treatment. While it can’t be measured by conventional science, during these treatments the practitioner senses the body’s energy flows and blockages, and then transmits energy to harmonize the body’s energy flow.

Ayurveda | In Ayurvedic medicine, health is a state of balance between body, mind and consciousness. Ayurvedic doctors diagnose illnesses and imbalances through darsana (observing the way a person moves, walks and behaves); sparsana (touching) and prasna, (asking questions). The goal is detoxification and restoration of one’s overall balance.

Thalassotherapy | This is the therapeutic use of the ocean, its climate, and marine products like algae, seaweed, and alluvial mud. The name comes from the Greek words thalassa (“the sea”) and therap (“treat”). The principle behind thalassotherapy is that repeated exposure to sea air and immersion in warm seawater, mud, clay, and protein-rich algae helps restore the body’s natural chemical balance.

Reiki | A Japanese technique for stress reduction and relaxation that also promotes healing. It is administered by “laying on hands” and is based on the idea that an unseen “life force energy” flows through us and is what causes us to be alive. If one’s “life force energy” is low, then we are more likely to get sick or feel stress, and if it is high, we are more capable of being happy and healthy.

Shamanic Ritual | Touch and aroma are key elements in this ritual of nurturing and indulgence. Sacred oils of ancient times are used with this treatment to invoke a feeling of security and love. Shamanic treatment is best known for its benefits in times of grief, trauma, anxiety, depression, fear, loss and sadness, anger, exhaustion, stress and loneliness.

EnErgy Balancing

full service spa menu | microdermabrasion | ultrasound & oxygen facials foot & hand treatments | couple’s room | rainforest meditation room

private eucalyptus or lavender steam room | detoxifying infrared sauna massage | makeup artistry | Aveda | Bare Escentuals | Spa Technologies

6105 El Camino Real | Atascaderowww.TheSpaCentralCoast.com

805.464.0129

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InfInIty Sun cuStom aIrbruSh tannIngInfinity Sun Anti-Aging sunless tanning is an all natural sunless tanner made with anti-oxidants and pure botanicals that leave your skin radiant with a natural looking golden glow. Treat yourself to one or all of Infinity Sun’s nourishing skin treatments, including anti-aging sunless tanning, Ph Balance normalization, anti-aging or hydrating shimmer treatments and watch your skin be transformed. Infinity Sun offers In Studio Tanning, Private Tanning Parties and Special Events. Get a beautiful bronze the healthy way. Save your skin, save yourself.500 South River Road, Paso Robles (inside Serenity at Kennedy) (805) 226-4800 • www.infinitybodybronzing.com

Bella Solé Day Spa & TanningBella Solé Day Spa & Tanning has the experience and equipment needed to provide you with the very best experience. Our skilled professionals use only the highest quality products and techniques, including certified organic skincare by Eminence. Services are customized to your needs at affordable rates. We proudly carry the full line of BareMinerals makeup. We also offer a range of services including facials, massage, full body waxing, hair, high-pressure & spray tanning and more. Come in and experience Bella Sole Day Spa & Tanning! Contact us today for an appointment.511 Five Cities Drive, Pismo Beach(805) 773-8838 • www.bellasoledayspa.com

Healing ToucH Day SpaRejuvenate and revitalize at Healing Touch Day Spa, where you will find a friendly, professional and knowledgeable staff. Featuring everything for body, skin and hair, including Dermalogica facial treatments, waxing, massage, body treatments and offering Aveda Hair products and services. Our Spa features 5 treatment rooms, a wet room with jetted tub and hydrotherapy shower, a steam shower, Mirco Zone Treatment area to fix skin problems in a snap, a 4 station state of the art hair salon and an array of products and gift ideas. Healing Touch Day Spa, Walk in... Float out...180 South Mary Avenue, Nipomo(805) 931-0512 • www.htdayspa.com

AvilA BAy Athletic cluB & SpA The club is truly an escape, a beautiful place to rest, to heal, and to renew your spirit. Our highly-trained massage therapists offer Swedish, Deep Tissue, Sports Massage, Hot Stone & more. Our estheticians are here to help you decide which facial is best for you. Treat yourself to a body wrap or a state-of-the-art ultrasound facial. Manicures and pedicures are also available. You are welcome to use the club on the day you receive a service. Take a soak in one of our Jacuzzis, swim in the pool, relax in our sauna, take a fitness class—including yoga—or just sit by our cozy fireplace and read a book.6699 Bay Laurel Place, Avila Beach (in the Avila Village)(805) 595-7600 • www.avilabayclub.com

The Spa CenTral CoaSTThe Spa Central Coast is a unique spa offering a full service spa menu including a couple’s room, 6 treatment rooms, a rainforest meditation room, a private eucalyptus or lavender steam room, a detoxifying infrared sauna and a beautiful outdoor oasis. Attached is Haven Wine Bistro serving light meals and over 75 local wines by the glass. We offer makeup artistry, massage, SunFX tanning, waxing, microdermabrasion, ultrasound and oxygen facials, body wraps and foot/hand treatments. We carry only organic products including Aveda, Bare Escentuals, SunFX and Spa Technologies. 6105 El Camino Real, Atascadero, CA 93422(805) 464-0129 • www.TheSpaCentralCoast.com

directory

tanning

SpaSday spas

Rio SunSpaWant the beautiful glow of sun-kissed skin without the negative effects of harmful UV Rays? Rio SunSpa has just what you’ve been looking for. Fix bad tanlines, hide cellulite, freckles and flaws. Rio SunSpa Airbrush tanning is the safest and most gratifying way to get an instant bronze. Prevent premature aging, and enjoy the healthy moisturizing effects of a Rio SunSpa Airbrush tan. No Chemical Smell. Lasts 7-10 Days just like a regular tan. Quick to Dry and No Staining. Fades Slowly, evenly and naturally. Mobile Services Available. Call for Private Party Bookings - Bridal Parties, Bachelorette Parties, etc!641 Higuera Street, Suite 102, San Luis Obispo(805) 544-TANS • www.riosunspa.com

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directorySkin Care

page 18

Cellulite Treatmentpage 18

tip!With so many brands of sunscreen available, selecting the right one can be difficult. Dermatologists strongly recommend using a sunscreen with an SpF 15 or greater year-round for all skin types. Using a cream, oil or lotion is a matter of personal choice, but keep in mind that most oils do not contain sufficient amounts of sunscreen and usually have an SpF of less than 2. all sunscreens need to be reapplied, so follow the guidelines written on the sunscreen bottle. Gel sunscreens tend to sweat off and, therefore, need to be reapplied more frequently. and, remember, expensive sunscreens are not necessarily any better quality.

SKIN CarEYour skin is often the first thing people notice.

It’s also one of the most problematic areas. Whether it’s sun spots, wrinkles

or acne - everyone has their issues. Take a look at the pages that follow

to find your perfect professional fix.

SKIN

Ca

rE

Finding The RighT FacialFacials do so much more than cleanse. They also rehydrate and rejuvenate the skin, minimize blemishes, acne, dry patches and, of course, wrinkles. Check out the list below to find your best facial.

• BasiC FaCial | a simple cleanse, steam and massage affair. They’re a good option for normal skin that isn’t prone to acne. • alpha hydroxy aCid FaCials | aha acids, which are derived from fruits and flowers, are known for their anti-aging effects. These facials use creams formulated with ahas, which help the skin look smoother and healthier. • Bio-liFT FaCials | These facials include treatment that targets dark circles under the eye. The characteristic of this facial is the bio-mask, which tones and tightens the skin, making it look younger. • paraFFin FaCials | after anti-aging and rejuvenating creams are applied to the skin, the face is covered in gauze. This is followed by the application of a special paraffin mask, sealing in the creams. • anTi-oxidanT and polluTion-FighTing FaCials | pollutants are first removed with deep cleansing. next creams and masks enriched with free-radical fighting agents like vitamin a, beta- carotene and vitamin E are applied. This is a nice treatment for those who spend excessive time outdoors. • aCnE FaCials | This works best when performed at regular, two-week intervals until problem clears. • CollagEn FaCials | includes the use of a multi-phase technique of exfoliation, warm vapor, deep pore cleansing, lymphatic drainage massage and self healing mineral or paraffin masque over a freeze dry collagen sheet to ensure the ideal hydrating effect. • aromaThErapy FaCials after cleansing the skin thoroughly, the skin is massaged with herbalised oils that contain essential oil and herbal extracts. aromatherapy is extremely effective for inducing relaxation of both body and mind, calming nerves and reducing stress. • Galvanic facial | This benefits dry, dehydrated skins, improving moisture retention. • gold FaCial | uses creams containing 24-Carat pure gold, which penetrates the skin easily. it is a powerful rejuvenating treatment. gold has a powerful effect on lymphatic drainage, facilitating the removal of toxins and wastes. The gold facial helps to restore youthful qualities, like softness, smoothness, elasticity, resilience and radiance.

central coast health & beauty 2011 | 17

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Carolyn Elliott PErmanEnt CosmEtiCs & skinCarEWorking within Anna’s Ciao Bella Salon since 1995, Carolyn has years of experience and expertise in the world of permanent cosmetics and skincare. She offers complete services for Eyebrows, Eyeliner, Full Lip, Areola and Color Corrections. She is the only Certified Permanent Cosmetic Professional with a background in nursing on the Central Coast. She also offers all levels of Facials which target aging, hyper-pigmented or acne skin. In addition, her add-on treatments include multiple levels of Chemical Skin Peels, Microdermabrasion, Sonophoresis, Waxing and Ear-piercing. 3596 Broad Street, Suite 100, San Luis Obispo(805) 550-7379 • www.carolyn-elliott.com

Uptown Hair StUdio & day SpaUptown Hair is a place to relax and rejuvinate your body, mind and spirit. Our services include waxing from Brows to Toes (men & women), luxurious pedicures and manicures, Facials using Dermalogia products and body treatments/wraps. Offering Swedish Deep Tissue and Hot Stone massage.We provide programs specific to your desires, such as Bridal packages - Anniversary - Birthday’s - get togethers for you and your friends. On-Site Bridal packages for San Luis County areas. Give Brenda a call for more information.705 B Pine Street (Corner of 7th & Pine), Paso Robles(805) 610-9913 • (805) 237-2200 • www.uptownhairpaso.com

Uptown Hair Studio & Day Spa

A French TouchThe Central Coast’s first Parisian Skincare Salon, combines classic French facial care techniques with the most-highly researched, world-class products available, including JAN MARINI and SOTHYS. Experience a European facial in French-inspired rooms that overlook beautiful San Luis Creek. Choose from corrective peels, body treatments and waxing and tinting services. Complimentary Colorescience Pro mineral makeup application. By emphasizing prevention, gentle treatments, easy maintenance and professional mineral makeup application we can help you achieve healthy, radiant, flawless skin. Vivez en beauté! Mention this ad for a complimentary brow wax.1023 Nipomo Street, Suite 100, San Luis Obispo(805) 785-0340 • www.afrenchtouchsalon.com

TorChell Mind & BodyTorChell Mind & Body offers over 25 years of experience in medical and nutritional weight loss and life coaching. We provide cellulite treatment, top nutritional expertise and focus on the empowerment of your emotional eating habits. Emotions are the driving force that keeps you motivated to convert your weight loss success into a long term life style success. Our physicians, certified life coaches and nutrition specialists support you on an all comprehensive approach for your long term healthy lifestyle success. We have the best individual customer service around. Call for a FREE consultation.2 James Way, Pismo Beach(805) 773 8100 • www.torchell.com

SKIN CarE directory

cellulite treatment

skin care

www.OpenDoorDirectories.com

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aESTH

ETICS

directoryCosmetic procedures

page 20

Visionpage 20

Dentalpage 20

tip!While we all want a beautiful smile for vanity, behind that smile is usually a picture of health. But, good oral health involves more than just brushing. To keep your teeth and mouth healthy for a lifetime of use, there are steps that you should follow. Here’s what you should consider:

• Develop, then follow, a daily oral health routine. • Use fluoride. • Brush and floss daily. • Eat a balanced diet and limit snacking. • Visit your dentist regularly.

make the most of your consultation

or she performs the procedure.

What are the possible risks? There are risks with any surgical procedure. Find out what they are, how often they occur, and how they are handled if they do occur.

What is the expected recovery for the procedure? Important points to discuss are postoperative restrictions on activity and typical time periods for resuming work and social activities.

What is the doctor’s policy on surgical revisions? A small percentage of cases may require surgical revisions to achieve the desired result. Find out about any costs for which you may be responsible.

How much will the surgery cost? Costs include the surgeon’s fee and fees for the surgical facility and anesthesia. Other possible costs are the preoperative physical and blood work, medications, surgical garments, and private-duty nursing.

Visiting a plastic surgeon for the first time should mean more than asking a few questions. While the initial consultation is a significant part of the plastic surgery experience, how you prepare for that first meeting is also a determining factor in its success.

Research the procedure you are interested in. There is a vast amount of information available on the web as well as pamphlets free to the public from libraries and doctors’ offices, without obligation. Research the many techniques, if applicable, regarding your desired procedure(s). This may take some time, but it is well worth it.

Don’t be afraid to ask around. Ask around your salon or gym, go through referral agencies, ask nurses that you may know or that friends of yours may know. You’re just getting names right now so any suggestions can be welcome.

Look through magazines, old photos or other sources to help you decide what you DO and DO NOT want as a result.

Bring a list of questions you may have for the surgeon. Here are a few to get you started:

What experience does the doctor have in performing this procedure? Ask what training has been completed, especially in new techniques, as well as how often he

aESTHETICSNutrition and well-being are always number one

on our list of ways to feel better.

But what to do when you feel healthy, fit, and nutritionally balanced and there

is still something missing? It might be time to complete your picture and

match the way that you look to the amazing way that you feel.

central coast health & beauty 2011 | 19

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TorChell Mind & BodyCELLULITE? No Problem! Are you looking to reduce the appearance of cellulite and contour your body? Get a cutting edge body contouring treatment and see the results for yourself. Dermosonic is a very gentle ultrasound, non-invasive sub-dermal therapy that reduces the appearance of cellulite and reveals a smooth more toned body. The treatments are time saving and could be done over lunch break. It feels great, almost like a deep tissue massage. People have noticed a difference in just one visit, saying their skin looked better and smoother. Call for a FREE consultation.2 James Way, Pismo Beach(805) 773 8100 • www.torchell.com

AESTHETIC PLASTIC SURGERY CENTERDr. Hosn began his career as a successful Beverly Hills Plastic Surgeon before relocating to San Luis Obispo where he now has a thriving practice. Certified by the American Board of Plastic Surgery, Dr. Hosn is an Ivy League graduate and previous Chief resident of the top ranked Cleveland Clinic. He is one of a few plastic surgeons who have completed a sub-specialty program in Aesthetic Surgery. Dr. Hosn and his staff are committed to providing you with the highest quality care with beautiful outcomes. Call today to learn more and to schedule a consultation!1250 Peach Street, Suite D, San Luis Obispo(805) 541-0330 • www.iloveplasticsurgery.com

Paul T. STallman, m.D.Dr. Stallman is one of the few fellowship trained oculofacial plastic surgeons in California. His extreme attention to detail, unparalleled patient care, and natural appearing results make him the doctor to see for aesthetic eyelid and facial improvements. Emphasis on Natural Appearing Results, Eyelid Surgery, Correction of Lid Surgery Complications, Endoscopic Brow Lifts, Face Lifts, Botox®, Restylane, Radiesse, Juvederm, Perlane, Laser Resurfacing and Chemical Peels.To see real people with real results visit our website.

921 Oak Park Boulevard, Suite 201 B, Pismo Beach(805) 481-3733 • www.StallmanCosmeticSurgery.com

Paul T. Stallman, M.D.Aesthetic Facial & Eyelid Plastic Surgery

San LuiS ObiSpO OptOmetric centerDr. Amanda Parreira, O.D., has an extensive background in the latest diagnostic and therapeutic treatment of eye care including the co-management and care of laser vision correction patients. Her office specializes in comprehensive eye exams, contact lens fittings, fashion and sports eyewear, glaucoma follow up, dry eye treatment, foreign body removal, cataract care and 24-Hour emergency treatment. Her office participates in most insurance plans like VSP, Medicare, Blue Cross, Blue Shield, Medical Eye Services and many others. Call to make your appointment today!894 Meinecke Avenue, Suite A, San Luis Obispo(805) 543-6632 • www.slo-oc.com

SWISS DENTAL CENTERArtistry in implant and esthetic reconstruction. Our facility offers complete implant dentistry. We specialize in distinctive smile reconstruction to fit your face. If you are missing or soon to be missing teeth, please contact us for a complimentary consultation to become acquainted with what we can offer you. Visualize a possible outcome for your particular problem. Dr. Phillips has thirty-five years experience in implant dentistry and offers the finest tested procedures to fit your needs. We are experts at planning great results to fit most any budget.3046 South Higuera Street, Suite C, San Luis Obispo(805) 541-1004 • swissdentalcenter.com

COSmETIC directory

vision

dental

aesthetics

www.OpenDoorDirectories.com

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ma

SSaG

EmaSSaGE

Brush aside any thoughts that massage is only a feel-good way to indulge or pamper yourself. To the contrary, massage can be a powerful tool to help you take charge of your health and well-being.

It sounds like a no-brainer, but rubdowns are especially effective for aches like low-

back pain. research has shown that massage works better than common treatments

including chiropractic therapy and acupuncture. It’s not clear why, but several studies

show massage reduces levels of the stress hormone cortisol while boosting the feel-good

hormones serotonin and dopamine. less cortisol and more serotonin and dopamine

in your system may also mean less stress, anxiety, and depression. Those changes slow

your heart rate, reduce blood pressure, and block your nervous system’s pain receptors.

massage also increases blood flow to the muscles, which may help them heal. In addition,

massage seems to ease distress from migraine, labor pain, and even cancer, as well as

the body tenderness seen with fibromyalgia. plus, the benefits may last as long as a year

after just a few treatments. and as if you didn’t have enough reasons already, here’s one

more: massage helps ward off bugs by boosting your “natural killer cells,” the immune

system’s first line of defense against invading illness. Cortisol destroys natural killer cells.

Therefore, since massage decreases cortisol, your immune cells get a boost.

Uptown Hair StUdio & day SpaLooking for a place to relax and rejuvinate? Uptown Hair is the place for you! Our full service Salon offers all services for your needs from “Brows to Toes”. Hair Services - Facials - Waxing (men & women) - Nail Services - Pedicures - Body Treatments and Massage. On site Bridal Packages and Out Call Massage available. Call Brenda Today!

705 B Pine Street (Corner of 7th & Pine), Paso Robles(805) 237-2200 • (805) 610-9913 • www.uptownhairpaso.com

Uptown Hair Studio & Day Spa

A VitAl touch MAssAge A beautiful place of relaxation and wellness. located just a few blocks away from the ocean in scenic Shell Beach.We offer a signature massage, deep tissue, hot stones, pre-natal, a natural face lift and foot and body scrubs. We can accommodate 4 massages at the same time. Our massage therapy helps relieve pain and brings deep relaxation, which relieves stress. Deep Tissue helps relieve muscle tightness and pain. We specialize in “Couples Massage”. includes hot tea and chocolates. Great for the romantic couple, anniversaries and wedding registries. Gift certificates are available for all services. Massage is Vital for everyone.731 Shell Beach Road, Shell Beach(805) 773-2206 • www.avitaltouchmassage.com

WEllNESSdirectorywellness

www.OpenDoorDirectories.com

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Over 100 Local Health and Fitness ExhibitorsEducational Seminars - log on to www.slohealthand�tness.com for a list of seminars and to reserve your seatHealth and Fitness PerformancesAdmission is FreeFree Medical Testing5K run to bene�t CHC.

San Luis Obispo County’s Fourth Annual Health & Fitness Expo

805-772-4600 | www.slohealthandfitness.coma p r o d u c t i o n o f S i m p l y C l e a r M a r k e t i n g , I n c .

March 19 & 20 10am-4pmAt the Alex Madonna Expo Center

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WEllN

ESSWEllNESS

Wellness, as a state of health, is closely associated with your lifestyle. Each person has a responsibility to provide for such health essentials as good nutrition, proper weight control, and exercise.

Wellness research shows that americans who take care of themselves and manage

their lifestyles are healthier, more productive, have fewer absences from work, and

make fewer demands for medical services. Since lifestyle has been found to be

the single most important factor determining your pattern of general health, it is

important that you be educated to “take charge” of your daily life and to set healthy

lifestyle goals. The choices you make have a dominant influence on your health and

wellness. The secret is not in medical care, but consistent self-care. While traditional

medicine concentrates on alleviating or curing disease, the wellness approach

encourages you to take personal responsibility for your well-being.

SoundWorkSUsing frequencies from sound or music, the brain can be taught to correct energy patterns causing harm within the body. Among the early noticeable benefits are a general feeling of wellness, mental clarity, emotional calmness and inner stability. In addition, people often experience improved sleep, flushing of various toxins and in cases of physical discomfort, a decrease or omission of pain. Sound Therapy is a wonderful, non-invasive way for you to take charge of your body’s natural ability to heal itself.

555 South 13th Street, Suite A, Grover Beach(805) 473-2186 • [email protected]

SoundWorksTherapies for Brain-Body Harmony

TorChell Mind & BodyTorChell Mind & Body offers over 25 years of experience in medical and nutritional weight loss and life coaching. We provide top nutritional expertise and focus on the empowerment of your emotional eating habits. Emotions are the driving force that keeps you motivated to convert your weight loss success into a long term life style success. Our physicians, certified life coaches and nutrition specialists support you on an all comprehensive approach for your long term healthy lifestyle success. We have the best individual customer service around. Call for a FREE consultation.2 James Way, Pismo Beach(805) 773 8100 • www.torchell.com

WEllNESSdirectory

www.OpenDoorDirectories.com

nutrition

wellness

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AvilA BAy Athletic cluB & SpA Avila Bay Athletic Club & Spa is five clubs in one! A Fitness Club – A state-of-the-art fitness facility with a professional staff to assist you, and over 40 group classes per week! A Tennis Club – Seven lighted championship tennis courts. A Swim Club – Swim year-round in our two heated pools and Jacuzzis.A Dining & Social Club – Social activities for the family, and our fabulous café will even cater your wedding!!A Full-Service Day Spa – Massages, facials, manicures, & pedicures.6699 Bay Laurel Place, Avila Beach (in the Avila Village)(805) 595-7600 • www.avilabayclub.com

FITNESS

FITNESSSociety’s attitude towards health and fitness has changed over the past few years and we are all much more aware of the need to be positive about our health and recognize the importance of physical fitness then ever before.

a regular routine of exercise helps reduce stress & improves personal performance. maintaining a good level of physical fitness will give you a feeling of better health through increased energy and vitality, making you feel better about yourself and about your life. Being fit helps the activities in your life easier to manage; it keeps your body in shape and keeps you looking good, which in turn provides ‘the feel good factor’ making you work more efficiently and effectively. Keeping fit can help improve your quality of life and help maintain a good standard of health, preventing or delaying heart related diseases. additionally, if you’re looking for an outlet, team sports such as softball or soccer can improve your social life.

and, if that weren’t enough, consider the downside. lack of physical activity is associated with increased risks of anxiety, stress, and feelings of depression. In addition you’re putting yourself at risk to develop many preventable conditions, such as high blood pressure, coronary heart diseases, diabetes, osteoporosis, colon cancer,

and obesity.

FITNESSdirectoryfitness

Kennedy Club Fitness in Arroyo GrAndeDo you want to lose 20 pounds in 8 weeks? Join our all-inclusive 8-week weight loss course T. E. A. M. and get fit for life while you achieve your weight loss goals. T. E. A .M. offers the necessary mixture of personal training, nutritional education, accountability, and motivation by nationally certified full time fitness professionals. Hundreds of people have lost thousands of pounds in T. E. A. M. only at Kennedy Club Fitness in Arroyo Grande. Call Mark for more information about T. E. A. M.

1299 James Way, Arroyo Grande, CA 93420(805) 481-2888

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714 Higuera StreetSan Luis Obispo, CA 93401

805.545.7667www.rompshoes.com

Chie Mihara...Comfort, style and beautyin perfect harmony.

Exclusively at !Romp

Italian Footwear for Men & Women

directoryJewelrypage 27

attirepage 27

Shoespage 27

Tailoringpage 28

articleThe Case for QualityWhat is it about the successful well-dressed woman that makes her stand apart from her counterparts? She looks the part and owns it. She knows who she is and what she stands for. Her inner core and outward presentation are perfectly aligned. She is acutely aware of her personal brand and executes upon its tenets every day, every time—consistently.

page 28

FaSH

ION

FaSHIONas the saying goes, when you look good, you feel good.Browse through our directory in the following pages to find the Central Coast

retailers ready to help you make your perfect fashion statement.

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HAMILTON ESTATE JEWELRYThanks for considering Hamilton Estate Jewelry - feel free to visit us at our store in San Luis Obispo, where we have been on the same street for over 26 years,in the same town for over 37 years, and in the jewelry business since 1968. Hamilton Estate Jewelry specializes in estate and consignment jewelry and has one of the largest stocks of fine, preowned jewelry in California. Our clients always compliment us on the great prices we offer on vintage jewelry.Please come see us for the best selection and prices - you will be surprised and amazed with the offerings.1128 Garden Street, San Luis Obispo, CA (805) 541-2065

Hamilton EstatE JEwElry

ALL THAT GLITTERSA Unique Jewelry Store, serving the area for over 30 years. We have an extraordinary wedding selection for both her and him. Unable to find that piece that’s stuck in your mind? Let us help you create your dream – him for her or her for him. Need assistance with the “something old” or “something borrowed”? All repairs are done on site. We invite you to stop by and see us. Our goal is to help you achieve your dreams for that very important event – or special occasion.

209 Madonna Road, San Luis Obispo(805) 544-4367 • SLOGlitters.com

K-Jon’s Fine JewelersWalk into our store and find a stunning array of fine designer jewelry, engagement rings, and diamonds. Be blown away by the beauty of our exquisite, one-of-a-kind colored gemstones from award-winning designer, Philip Zahm. We have beautiful diamonds, featuring the FireMark diamond, the most perfectly cut princess diamond in all the world. Our Canadian diamonds capture the brilliance of the Arctic North, and they’re 100% Canadian, mined and produced in a green, ethical manner. Having been part of the community for over 30 years, we are committed to customer service and quality. We invite you to visit us in Atascadero or at kjons.com.5255 El Camino Real, Atascadero(805) 466-7248 • www.kjons.com

Ann’sAt Ann’s you’ll discover unique clothing and accessories for the woman who loves fashion! Ann’s carries such lines as Alberto Makali, Not Your Daughter’s Jeans, Barbara Lesser, Nic & Zoe, Christine Alexander and Tribal. Ann’s offers personalized customer service and will even help you clean out your old closet! Ann’s is now located down the street from their old location. Bring in this ad and receive 15% off one item!

1021 Morro Street, San Luis Obispo(805) 543-8250 • www.annsclothing.com

The Sock DrawerThe Sock Drawer is a locally owned sock boutique in downtown San Luis Obispo. We carry a very large selection of socks for men, women, and children in addition to tights and leggings. We strive to create a fun and enjoyable shopping atmosphere for our customers while successfully serving their own unique sock requirements. Whether you’re looking for knee-hi’s, organic cotton, athletic, diabetic, or just fun colors and stripes, we guarantee to have something especially for you. We invite you to add some fun to your Sock Drawer.852 Higuera Street, San Luis Obispo(805) 786-4375

!RompIf beautiful and unique Italian shoes and boots call to you, if you want to stand out in the crowd, if you want personal customer service in a friendly atmosphere, come to !Romp Shoes in San Luis Obispo. From Italy and beyond, !Romp’s footwear is often described as ‘works of art’. In addition to her many women’s lines, among them Gianluca Tombolini (exclusive from Italy), Fiorentini & Baker, Alberto Fermani, Everybody, Calleen Cordero, Coclico and Chie Mihara, !Romp also features men’s Fiorentini & Baker, Donald Pliner and Mark Nason from Italy. Lockheart and Calleen Cordero handbags and jewelry, as well.714 Higuera Street, San Luis Obispo(805) 545-7667 • www.rompshoes.com

FaSHIONdirectory

attire

jewelry

shoes

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Mannikins TailoringDo you have new jeans that need a specialized hem, a business suit that needs a custom fit, a wedding gown that’s not quite right, or a wardrobe that requires restructuring? From the simple to the sublime, there is no task that cannot be handled with ease & expertise at Mannikins Tailoring. For 25 years, men and women of the central coast have trusted their wardrobes to the competent hands at Mannikins. Step through the door under the familiar green awning on Morro Street and experience superb up-to-date styling, superior fit and quality finish every time. Tuesday - Friday, 8am - 6pm. Closed for lunch 1:30-2:30.1016 Morro Street, San Luis Obispo(805) 543-6446 • www.mannikinstailoring.com

MannikinsTAILORING

The Sewing ATelierThe Sewing Atelier offers custom clothing, alterations, and sewing for custom projects. We specialize in custom wedding gowns, wedding gown alterations, and custom tailoring and alterations for both men and women. With years of experience we take pride on excellent workmanship, attention to detail and customer service. By Appointment Only.

The Village of Arroyo Grande • 151 West Branch Street, Suite B, Arroyo Grande(805) 709-8131 • www.thesewingatelier.com

FaSHION directorytailoring

The Case For QualiTyHow many times have you looked at a stranger and noticed how well they were dressed? Not just how well the color and the prints of their clothing match necessarily, but how their clothing looked on them - how well their suit hung on their shoulders, or how their pants were creased and looked crisp. This is one of the defining qualities of high-quality clothing. While we all buy our fair share of budget-friendly casual wear at department stores, if you’re looking for business attire, or for an outfit to wear for a special occasion, then you need to look for, and recognize high-quality clothing.

It can be tempting to buy cheap clothing. Clothing retailers have mastered the art of offering low-quality but still reasonably cool clothes. And whether we’re in a recession or not, it’s hard to resist a $20 trench coat. But think about this for a moment: How much quality can you really get with a $10 dress? How long is that $15 sweater really going to last you? The answer is “not long.”

My point here is that cheap clothing isn’t really that cheap at all. You might be getting a bargain at first, but it’s not going to last over the long haul.

Knowing how to spot well-made dresses, skirts, suits, blouses, slacks, shoes, and other wearable items, will not only help you buy distinctive dress clothes. It will also assure that you’re getting value for your money.

FABrIC | Inspect the fabric whether the garment be cotton, gauze, silk, linen, wool, or velvet. The fabric should have been cut and sewn on the grain. Patterns and stripes should match all over the garment. Not run against each other. The fabric should also hold its shape fairly well if you grab a handful of it, bunch it together, then let it loose. Natural materials are also a better better than their polyester counterparts. They breathe better, they look better and they feel better.

SeAMS | Grab the fabric at the seams with both hands. Gently pull it. If the thread in the seams pulls apart a bit, they’re not sewn properly. The seams should be reinforced and the thread should hold securely. The edge of seams and hems of a high-quality garment are always sewn straight. They are also “finished”. They are never left

“raw”. This special application prevents the seams from unraveling. Seams and hems should also be pressed so they lie flat.

HeMS | If a garment has a hem that’s at least two inches wide, that’s another indication you are buying the best clothing available. Wide hems allow the clothing to be easily altered, if need be.

FASTeNerS | Any buttons, hooks, et cetera, on the dress, skirt, suit, blouse, slacks, et cetera, should be sewn on securely. Check the garment for loose buttons and other fasteners. The button holes in a high-quality garment are often bound with thread for durability. Zippers should also move freely up and down without hesitation.

TrIM | Any trim that a high-quality piece of clothing has should be sewn on securely. Gently pull on the trim at different places to test it. The trim should also complement the garment in color and in style.

LININGS | No matter what type of fabric the linings in suits, blazer, and jackets are made of, the material should be dense and opaque. If the lining was properly sewn into the garment, it will not be tight. Instead, it will hang with a bit of give so it doesn’t rip or tear.

SHoeS | The best quality shoes are, of course, made from leather. Don’t always trust the look, though. There are many types of fake leather that look like the real thing. Always check the tags on the shoes. Also, check the seams to make sure they are sewn straight. emblems, designs, and other trim should be securely attached to the shoe too.

HANDBAGS | Choose thick materials such as leather or heavy canvas to ensure durability and a long life. Check the straps and attachments. Look for seams that are consistent and secure. Test zippers and clasps to ensure that they function properly.Inspect the lining. Check the inside or the side pockets for any holes or crooked seams. Check for crocking, or color rub-off. examine any decorative trim such as beads, embroidery, iron appliqués or sequins. ensure that there are no cracks, chips, splits or unsecured attachments.

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Hamilton Estate Jewelry

• First and FinEst on tHE CEntral Coast For ovEr 28 YEars •

• spECializing in JEwElrY ConsignmEnt salEs and JEwElrY appraisal •

tuesday - Friday10:00 - 5:30

saturday10:00 - 4:00

1128 Garden Street • San Luis Obispo • 805.541.2065

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