Health 2.0 Zurich - mHealth in emerging markets

mHealth Africa Pilot – Kenya

Andreas Panteli, Project Manager

27 Nov 2014

current Africa average GDP2,300 $

smartphone penetration by 2020 in Africa50%

services believed to generate more revenue than MusicHealth

counterfeit Malaria drugs in Africa30%

Go to: www.pollEv.com/apanteli

The Problem

not enough information to better serve patients

build local partnerships

think of engagement

get in the field

partnershipsengagement

field

“Why not buy credit and forgo bread so that I make more money for daily use than bread for a day’s use”,

Kenyan BoP

Source: World Bank study

mHealth Africa Pilot – Kenya

Andreas Panteli, Project Manager

27 Nov 2014