Health 2.0 Conference Report

Razorfish | Healthware Doctor 2.0 February 2014

Last year, Razorfish Healthware joined other

leaders of the International Health Community at

the Health 2.0 Fall Conference. The London-based

event featured demonstrations of best-in class

healthcare innovations and a thorough review of

the technologies transforming healthcare for years

to come. For those not in attendance, here is the

chalk-full of insights review of selected panels.

Quantified SelfI’ve got my data...now what?02 The next stage of a movement

that changed health outcomes.

03 Empowering the patients: but...

what about the physicians? Impact of online communities on the physician-patient relationship.

Developing

best-in-class solutionsfor frontline doctors and hospitals

01Key considerations and steps to create the tools that improve healthcare workflow

Summary

HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

The “Health 2.0 Tools for Doctors and Hospitals” panel focused on workflow optimization and the facilitation of the various stakeholders interactions. It provided digital healthcare agencies and small businesses with a review of a variety of demos illustrating the tools that will change the scene in the years to come, along with insights for creating next-generation physician and hospital solutions.

Interoperability in the hospital setting is a huge problem. Often, data collection tools are implemented to solve an immediate or single-disciplinary problem. These narrow-minded “solutions” are often inhibited in their ability to work with other products throughout the hospital ecosystem, despite an inherent need for inter-product relation. This injects a huge amount of frustration into the day of healthcare stakeholders. Often HCP’s will have to use multiple data entry applications—spending time they do not have.

The challengesof healthcare data

workflowDeveloping the best-in-class solutionsfor frontline doctors and hospitals

01HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

This absence of interoperability brings about what is arguably one of the biggest challenges faced by healthcare today: “the access to consistent and flowing content & data” directs panelist Roberto Ascione, President of Razorfish Healthware, “from infrastructure to system processing and system integrations”.

The standard of non-integrated hospital setting, and the fragmented healthcare data it entails, have pushed patients to become the primary resource in managing their own health data. “It is largely the patient who is the system integrator in our world” continues Ascione, “it’s the patients who carry information from one place to another…they track their own data bring it with them to other appointments, etc.”.

In addition to the obvious patient burden, this, in turn, accounts for a large level of inefficiency across the system, burying vital information necessary for diagnosis and treatment regimens and damaging the accountability of healthcare as an industry.

The defining characteristics of Health 2.0 will help improve data access, along with the infrastructure, system processing and integration that supports the need. Integrated platforms which provide interopera-bility across multiple systems and collect a compre-hensive set of data from across the entire health ecosystem, will undoubtedly be the reform required.

It may sound simple, but at the end of the day, we need clinically relevant solutions that really work and that clinicians will actually use. To create these next-generation tools, the focus should be on the integration and the improvement of the workflow, with a physician-centric design.

Mobile for workflow integration

Optimum physician tools must be non-intrusive to the day-to-day hurried schedule of a modern HCP and integrate smoothly with the hospital workflow. Creating on-the-go tools is imperative. Our experience has shown that mobile is the ideal candidate to ensure continued usage and a convenient access to data in point-of-care.

EMR and Google Glass for workflow improvement

Valuable tools should go one step further and aim to improve the workflow, specifically in terms of data management by the HCP. There is a huge market need in the practical adoption of EMR’s. According to an October study published jointly by the American Medical Association and RAND Corporation, while physicians approve of EMR’s in concept, the time consuming data entry process required in this early age of adoption is still a major source of discomfort. The next-generation of physician tools should face these adoption issues head-on, and focus on aiding the tiresome clerical duties and the impacted face-to-face patient care.

HEALTH 2.0 TOOLS:FOR PHYSICIANS AND HOSPITALS

CREATING PHYSICIAN 2.0 TOOLS

HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

1. CREATING PHYSICIAN 2.0 TOOLS

One tool that shows real promise to enable more attentive patient care is Google Glass, which can be used non-invasively for remote guidance or consultation during doctor/patient interactions.

Another G-Glass development opportunity: hands-free video charting applications, which is expected to be a major asset in simplifying EMR data entry processes in the years ahead.

Physician-centric design

Optimal user centricity will also be vital for next-gener-ation physician tools to ensure their continued use. As stressed repeatedly throughout the panel, it’s important here to never make assumptions during the design process if you want your solutions to be adopted. Rather, it is recommended to be working with the audience directly throughout the design and implemen-tation of solutions, gaining HCP and hospital feedback from the initial stage of development however possible.

Your hospital tools should provide interoperability across multiple disciplines—which means enter-prise-wide. They should incorporate comprehensive and pre-integrated data from all health sectors (operational and clinical, primary and secondary care, etc.) to get a better sense for how the whole operation is working. Surely, this is easier said than done. So here are a few key points to consider when developing hospital 2.0 tools.

Data integration

There is a wealth of data that unfortunately gets lost because it is silo’ed in one platform or another. Don’t let this happen—after all, the world is built upon the feats of collaboration. A more collaborative and inclu-sive approach will be instrumental in shifting from a widely-held perception of health as a ‘cost’, to health as an ‘investment’ in human capital. Several interop-erable solutions were demoed at Health 2.0. Notably, these included Karify and Fastguide, which respectively provide integrated multi-stakeholder platforms allowing for advanced patient interactions and treatment plans.

Cross-Platform

Hospital ecosystems should be able to access network data no matter where it originates, so be sure to create tools that can be accessed from a variety of platforms. Remember: the focus should remain on the ease of access to patients’ information and to peers, cost effectiveness and usable enterprise-wide.

Razorfish Healthware has found that the best way to tackle challenges for enterprise-wide solutions is by using the combined input from all players in the ecosystem. One such way is to host cocreation workshops, in which the solutions are formed from the combined input of physicians, patients and designers—all in the same room. To learn more about those workshops, please contact us here.

CREATING HOSPITAL 2.0 TOOLS

HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

01The movement to collect and track our own data has undoubtedly impacted the development of healthcare technologies. However, whilst the proliferation of unique apps and tools continues, the question remains: what do we do with all this data?

In the Health 2.0 London session “Sensors & Tracking: Quantifying the Self & Listening to Your Body”, the consensus of the panel was that we have reached a peak in the variety, usefulness and creativity of the tools used for the Quantified Self (QS) movement. What is desperately needed now is helping patients understand the data, which is still being generated by statisticians for statisticians, rather than for laymen.

The following summarizes a selection of the panel’s Quantified Self demos, providing a review of what’s available now, and what is coming next.

The most promising ‘next-generation’ demo was perhaps Tictrac. In beta, this personalized dashboard aggregates data from the various trackers, sources and devices that Quantified Selfers already use. The beauty of this tool is its a bility to track almost anything, from anywhere—and for reasons that matter the most: weight loss, time manage-ment or whatever you need.

TicTrac is making the first steps towards “user-controlled data”, but there is still a lot to be done to encourage users to interact with their data, manipulate it and use it to create a meaningful series of actions.

I’ve got my data...now what?02Quantified Self

HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

The Fibit team, makers of the first-to-market and perhaps the most globally renowned tracker, intro-duced their newest device: the Fitbit Force. The Fitbit Force builds upon the existing motivational mantra and the expansion of social features to drive engagement and connections among users and increase their physical activity.

On the preventative side of QS, a new company called Qardio previewed their BP measurement monitor, which takes the form of a portable and discreet wearable torso strap. The tool demon-strates how measuring heart health through smart, wearable devices lends itself to “allow patients suffering, or at risk of developing cardiovascular conditions, to better monitor their health”.

The panel put the emphasis on the market need to go beyond devices synchronization: to reading simplification. Indeed, while it is necessary to pull together multiple devices, data sets and visualization techniques, the output should be simple and easy to read information. A single report which allows users to truly understand how their quan-tified self results impact their treatment program and, overall, their health.

Moreover, efforts should be made to ensure that tools don’t overwhelm physicians with too much information that is not always relevant at the time of the reading, but instead pull out the key data and prioritize based on patients’ health outcomes.

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HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

The shift to ‘patient-centered’ communications has been a long one in the making, and one that is starting to bear fruit for many stake-holders. With patients being such a powerful, social, knowledge-sharing force, the need to be both aware and responsive to this change of state has posed the pharma industry some interesting questions, such as:

• How do we communicate our brand messages when patients don’t think in these terms?

• How do we learn about what patients want, how do we obtain their information and how can we influence their decision making?

• What role does the array of digital channels at hand play in this?

These questions were addressed during the Health 2.0 session “Empowering Patients”. The international patient communities reviewed during this session are featured next.

Patient online behavior

The understanding of patients’ online behavior, of their journey and interactions—in terms of who, where and how—has become much more refined in nature. In turn, the provision of services in the form of education, tracking, forums and feedback sharing has grown greatly, allowing for structured conversation, relevant information downloads and the ability to exchange stories and experiences with fellow sufferers.

Healthcare ranking

Perhaps the most thought-provoking discussion was around the nature of healthcare ranking. PatientOpinion, a non-for-profit organization repre-sented by its CEO, Paul Hodgkin, enables patients within the UK healthcare service to provide comments on their health-related experiences (good or bad), which are then put in front of decision-makers who can push for changes based on the patient opinions gained.

Patients vs. decisions makers

The importance of taking the patients’ voice one step further, by connecting the patients and decision makers, was not lost on the panel. Arguably the most supporting commentary on this evolution came from panelist Maria Gjerpe, founder of MEandYou, who noted that “for all the empowerment of patients and the efforts to ensure that they get improved levels of awareness, language sensitivity and a one-stop-shop

What about the physicians?Empowering the patients

03HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

Esperity (Belgium)First worldwide multi-lingual social network aiming to put an end to the isolation of cancer patients.

Patients Know Best (UK)A British social enterprise, with an aim of putting patients in control of their own medical records. Patients Know Best also integrates into the NHS Connecting for Health network to provide patients with tools to work with clinicians.

BrainControl (Italy)An assistive technology that interprets the electrical signals that correspond with certain brain activity and allows a computer or other external device to be controlled with thoughts.

For people who (Spain)

Ask us about this platform that houses communities specialized around a common illness or health condition. This unique initiative delivers 360 degrees of care, helping patients better control their disease using illness management tools and educational resources. If your brand or platform is interested in potentially building a patient community, we can help.

Sources:1. https://www.patientopinion.org.uk/

2. https://www.kanker.nl/over-ons

3. http://www.prnewswire.com/news-releases/esperitytm-the-first-multilingual- online-community-for-cancer-patients-worldwide-225344161.html

4. http://en.wikipedia.org/wiki/Patients_Know_Best

5. http://www.braincontrol.it/

approach for their healthcare needs, physicians must also receive this knowledge and sharing capability, which must be addressed with equal emphasis as ‘patient-centered’ communications. Otherwise, instead of bringing physicians and patients closer together, we are pushing them further apart. Fundamentally, what drives the treatment process from pill to behavior change, is still the physician- patient relationship—not the technology, which is only here to support the proposition.”

PatientOpinion (UK)An independent site about your experiences of UK health services, good or bad. “We pass your stories to the right people to make a difference.”

Kanker . Dutch Cancer Society (NL)An online platform that brings together knowledge and experience about cancer. A website that has a unique combination of access to reliable medical information and a social network.

International patient community demos

EMAIL US HERE

HEALTH 2.0 - LONDON A COLLECTION OF INSIGHTS FROM THE LEADING HEALTH 2.0 CONFERENCE

Razorfish Healthware is a global leader in digital and healthcare communications,

leveraging a unique mix of insight, technology, creativity and industry savvy to deliver

digital innovations, solutions and tools that drive improved health outcomes.

Our deep understanding of the innovation process, human-technology interactions,

and the healthcare ecosystem enables us to generate transformational experiences

that empower people’s health and wellness decisions.

Razorfish Healthware is a single organization able to deploy our full suite of services in

support of any market with more than 300 dedicated professionals based in 9 countries

around the world: US, France, Germany, Italy, Spain, UK, Australia, China, India.

Razorfish Healthware is part of Publicis Healthcare Communications Group (PHCG) ,

the largest and most innovative health oriented communication group.

Razorfish Healthware’s service of fering is made up of three specialized business units,

an Advisory practice of fering technology strategy and enterprise consulting; a digital

communications and marketing practice and a solutions and technology practice

of fering a range of enterprise business tools and related services.

For more information please visit

razorfishhealthware.com

[email protected].

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