Head To Toe

YIPPE

HEAD TO TOE

YE4A Mei Hsieh

YE4A Ashley Han

YE4A Miranda Huang

YE4B Emma Xie

Product

Head To Toe 4 in 1 -A mixture of shampoo, shower gel

facial cleanser and toothpaste

-plant aroma helps to awaken

and energize your body and mind

Logo

Green: formulated with herb & plant essences

Clean from hair, face to body

with one bottle

4P analysis-Product-Head To Toe 4 in 1 cleanserdurable product

-Packaging:bottled in plastic container

-Need utility :for people who want to solve the problem of buying diverse cleansing

products

-Position:Make your life easier

Pioneer in versatile 4 in1 cleaning product

-no more bottles in the bathroom

-use Head To Toe as shampoo, Shower gel , facial cleanser and toothpaste

Differentiation from other competitor

brand

Price/ml

HEAD TO TOE

MEN’S

BIORE

MAN-Q

NT$ 580 230 216

ml 1500 380 600

Get more but cheaper than other brands

Formulated with extract of propolis and other organic herbs

-Refreshing sensation that last all day long

-propolis makes teeth brighter and skin naturally glow

4Ps Analysis - People

• Main Target: male

Geographic:

- urban areas

Population

location

male

Taipei 1,289,022

Taichung 779,462

Tainan 641,326

Kaohsiung 758,862

Demographic:

-gender: male

- age: 20 ~ 50

- marital status: single

-income:10,000 ↑per month

- occupation: students; workers;

employees

Psychographic:

-personalities:

-like to experience the new product

-thrifty

-value:

-looking for convenience

Behavior: ▪ product usage rate: -heavy users ▪ brand loyalty: -hard core loyal ▪ benefit sought: -less expenditure on buying cleaning products -convenience

4Ps Analysis - Price

250 ml → $ 180

800 ml → $ 300

1500ml → $ 580

-Price category → cheap and affordable

4Ps Analysis - Place

• Consumers can get it from…

-Drug stores

- Convenient stores

- Supermarkets

Print ad

Ps of Analysis-Promotion

TV commercial

• 19:00-20:00

Headline: No more bottle wars

Slogan: Power your cleansing materials