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1 Chris Pearson Head of Mortgage Intermediaries | HSBC UK Demystifying the digital INTERNAL
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Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

Jun 28, 2020

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Page 1: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

1

Chris Pearson

Head of Mortgage Intermediaries | HSBC UK

Demystifying the digital

INTERNAL

Page 2: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

2

Open Banking and PSD2

INTERNAL

Page 3: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

3

Why use an API

INTERNAL

Page 4: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

4

Digital is key to driving customer advocacy in financial services

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Page 5: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

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How big is ‘Big Data?’

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Page 7: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

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Data is like sunlight. It can nourish us or it can burn us….!

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Page 8: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

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No common rule book – clear principles and ethics codes needed

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Page 11: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

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How can you can stay ahead. Five key plays….

‘Embrace not Replace’. Emerging technology will help to simplify and enhance the customer journey. Understand it and embrace it.

Have a digital strategy that matches and complements your face to face or phone interactions.

Digital interactions with customers should always be targeted, personal, unique andtimely.

Anticipate needs ahead of the customer.

Give your employees digitally enabled ‘customer grade’ tools so they can enhance the customer experience at every touch point

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Page 12: Head of Mortgage Intermediaries | HSBC UK · Demystifying the digital INTERNAL. 2 Open Banking and PSD2 INTERNAL. 3 Why use an API INTERNAL. 4 Digital is key to driving customer advocacy

INTERNAL