HDFC BANK

ANALYSIS OF VARIOUS SERVICES PROVIDED BY HDFC Bank

BY:-NEHA JINDALROLL NO:-1208722MBA(2nd year)SECTION - A

HDFC BANK

Housing Development Finance Corporation

HDFC Bank was incorporated in August 1994

Among the first in new generation commercial banks

Registered office in Mumbai, India Promoted by HDFC, the parent company Listed in NSE, BSE, NYSE(ADR)

BRANCH NETWORK 1416 branches 3382 ATM’s in the country 550 cities in India All branches are OLRT

connected Representative offices in

Hong Kong, NewYork, London & Singapore

BUSINESS PROFILE

Major business key areas are:- Wholesale banking services Retail banking services Treasury operations

OBJECTIVES OF THE STUDY To know concept of Banking sector & explore

various services provided by HDFC Bank To know which is the most popular scheme of

the bank & promotional efforts adopted by HDFC bank.

To know problems faced by customers. To find out awareness level & cause of

dissatisfaction towards direct banking channels.

To provide suggestions for improvement.

VARIOUS SERVICES OF HDFC BANK

SAVING ACCOUNT

Ragular saving account

Sweep-in account

Senior citizen account

CURRENT ACCOUNTS

Ragular current account

Premium current account

HDFC bank trade

HDFC bank plus

FIXED DEPOSITS

Simple FD

Super saver account

5 year tax saving FD

OTHER SERVICES ARE:-

Loans Demat account Free 24 hours atm Phone banking Intercity/ inter

branch banking Net banking Bill pay Debit cards

FINDINGS People get attracted towards special offers

while opening an account. Saving account is the most important

product,next come FD then currently and lastly demat account.

Super saving account is most important scheme in FD.

ATM facility is mostly used among all banking channels.

HDFC Bank is prefered the most because of facilities & better plans.

CONCLUSION

HDFC bank is providing a number of products & services to its customers.As we have seen the features & benefits of these products & services.But the bank is facing compitition from both private & public sector banks.so bank should adopt promotional efforts & should improve its products and services so that it can exist in this compititive environment.