Vietnamese value and characteristic survey - comparison between HCM vs Hanoi
Vietnamese value and characteristic survey
- comparison between HCM vs Hanoi
Executive summary
• Family (50%), making efforts(46%) are the two important factors for Vietnamese. People in HCM value more in the success in business
• HCM people regard themselves as open (28%) and easy-going (22%), while Hanoi regard themselves as polite (25%).
• HCM view of Hanoi is quite different from the view of Hanoi people. HCM see Hanoi people rather as hard-working, and care for the detail.
• Both expects their partner to care family (48%) and kind (36%)
What is important in your life?
50%46%
35% 35% 34%31%
26% 24% 24%19%
0%
10%
20%
30%
40%
50%
60%
Family, effort are the two important factors for Vietnamese
What is important in your life? (HCM, Hanoi)
34%
36%
37%
47%
49%
0% 20% 40% 60%
Promoted inbusiness
Be honest
Be hard-working
Make effort
Take care offamily
HCM put more value in business promotion while Hanoi choose hardworking as more priority
33%
34%
37%
44%
51%
0% 20% 40% 60%
Be honest
Be hard-working
Promoted inbusiness
Make effort
Take care offamily
HCM Hanoi
What is important in your life? (gender)
31%
33%
36%
43%
47%
0% 20% 40% 60%
Be honest
Promoted inbusiness
Be hard-working
Take care offamily
Make effort
Male put family as No.1 importance while female put making effort
35%
36%
36%
46%
53%
0% 20% 40% 60%
Be hardworking
Be honest
Promoted inbusiness
Make effort
Take care offamily
Male Female
How are HCM and Hanoi people described?
17%
17%
17%
22%
25%
0% 10% 20% 30%
Quiet
Honest
Open
Emotional
Polite
HCM sees themselves as open, easy-going, while Hanoi regards themselves as polite and emotional
19%
20%
20%
22%
28%
0% 10% 20% 30%
Hard-working
Humorous
Kind
Easy-going
Open
HCM view of HCM Hanoi view of Hanoi
How are HCM and Hanoi people described?
PoliteEmotional
Open
Honest
Kind
Humorous
Hard-working
ReliableSeriousEasy-going
Patient
Cold
Shy
Cunning
Stubborn
Quiet
Picky
HCM view of HCM Hanoi view of Hanoi
HCM
Hanoi
Open Kind Humorous Easy going
Polite Quiet Emotional Picky
How are HCM people described?
17%
18%
18%
23%
23%
0% 10% 20% 30%
Clever
Easy-going
Serious
Humorous
Open
Open, easy-going, and humorous are the common words to describe HCM people
19%
20%
20%
22%
28%
0% 10% 20% 30%
Hard-working
Humorous
Kind
Easy-going
Open
HCM view of HCM Hanoi view of HCM
How are HCM people described?
PoliteEmotional
Open
Honest
Kind
Humorous
Hard-working
ReliableSeriousEasy-going
Patient
Cold
Shy
Cunning
Stubborn
Quiet
Picky
HCM view of HCM Hanoi view of HCM
Same kind of view both from HCM and Hanoi people
How are Hanoi people described?
17%
17%
17%
22%
25%
0% 10% 20% 30%
Quiet
Honest
Open
Emotional
Polite
Polite is the common words. HCM view Hanoi as hard-working and serious people
18%
18%
18%
21%
23%
0% 10% 20% 30%
Serious
Stubborn
Polite
Hard-working
Picky
HCM view of Hanoi Hanoi view of Hanoi
How are Hanoi people described?
PoliteEmotional
Open
Honest
Kind
Humorous
Hard-working
ReliableSeriousEasy-going
Patient
Cold
Shy
Cunning
Stubborn
Quiet
Picky
Hanoi Hanoi from HCM
View are quite different from HCM and Hanoi
Who had affected your decision makings in life?
46%
38% 36%
21% 19% 18%11% 9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Mother Father Husband /Wife
Boyfriend /girlfriend
Brother /Sister
Grandparents
Friend Teacher
Father and mother are the most influential, followed by husband/wife
Who had affected your decision makings in life?
(HCM, Hanoi)
49%
38%
34%
18% 17% 17%
10% 10%
44%
38% 37%
24%22%
19%
13%
7%
0%
10%
20%
30%
40%
50%
60%
Mother Father Husband /Wife
Boyfriend /girlfriend
Brother /Sister
Grandparents
Friend Teacher
HCM
Hanoi
HCM has the higher ratio for mother, less for husband/wife
Who had affected your decision makings in life?
(gender)
46%
38%36%
21%19% 19%
14%
9%
47%
39%36%
21% 20%
14%
5%7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Mother Father Husband /Wife
Boyfriend /girlfriend
Brother /Sister
Grandparents
Friend Teacher
Male
Female
Same trend regardless of the gender
What is important to be your partner?
“Care family well” is the most important followed by being kind, and economical stability
48%
36%
29% 27% 27% 26%23%
19% 17% 17%13%
0%
10%
20%
30%
40%
50%
60%
What is important to select your partner? (HCM, Hanoi)
24%
27%
32%
34%
45%
0% 20% 40% 60%
Good familybackground
Same interests
Good economicalstability
Kind
Care family well
Both put family care as No.1, kindness as No.2
27%
28%
29%
39%
50%
0% 20% 40% 60%
Good economicalstability
Good academicbackground
Good familybackground
Kind
Care family well
HCM Hanoi
What is important to select your partner? (male, female)
25%
31%
32%
39%
50%
0% 20% 40% 60%
Good academicbackground
Good economicalstability
Good familybackground
Kind
Care family well
Both put family care as No.1, kindness as No.2
26%
29%
29%
36%
46%
0% 20% 40% 60%
Good academicbackground
Good economicalstability
Same interests
Kind
Care family well
Male Female
Survey information
• Vietnamese value and characteristic survey -
comparison between HCM vs Hanoi
• 500 people above 18 years old, living in HCM and Hanoi
• Conducted on Oct 27-Nov 1
• The figure in this presentation is the ratio who has
answered “strongly agree” to 5 score questions