HB&M Sports Capabilities

high-performance sports market ing and event management

A P A S S I O N F O R P E R F E C T I O N

Preparation. Strategy. Energy. Experience. Execution. Precision. Perseverance. All of these are critical to success, so good teams are continually focused on their performance in these areas. The best teams, however, have an additional quality that sets them apart from the competition: passion.

At HB&M Sports, we’ve brought together a team of experienced people who are passionate about what we do. Whether it’s helping a corporation leverage the investment it has made in a sport or a major event sponsorship, managing every aspect of an on-site customer event, or executing a national mobile marketing program, we bring our experience, energy and passion to the challenge.

Admittedly, we are not the largest sports and event management firm in the country. But consider this: we have no second team, and no second-tier clients. Our people all have deep experience in our field, and every client warrants our 100% commitment, regardless of budget. And when we say that we offer one-stop, turn-key marketing and event management services, we mean just that: you turn the project over to us and we get it done, right down to the last detail.

We look forward to proving how passionate we are about not just meeting, but exceeding your expectations.

SuCCESSFul TEAmS IN EvERy FIEld OF SPORT kNOw ThAT wINNINg IS uSuAlly NOT ThE RESulT OF dOINg SOmEThINg RIghT.

Event Sponsorship management & Activation

Athlete/media Personality Representation

Sponsorship consulting and negotiation

mobile and Experiential marketing

Customer Event Planning & Execution

Public Relations

graphic design / web development

Print & Broadcast Advertising

video Production

Promotions: development, Execution & Fulfillment

Social marketing

ROI reporting

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IT’S ThE RESulT OF dOINg everything RIghT.

E v E N T S P O N S O R S h I P A N d A C T I v A T I O NSponsoring a major sporting event – from a golf tournament to a NASCAR race – lends high visibility to your company, brand, product or promotion. Drawing on our experience and long-standing personal relationships with industry leaders, HB&M Sports can handle all the details, from negotiating contracts to turn-key event activation including public relations, event graphics, fan festivals, customer hospitality, advertising, promotions and VIP event coordination.

We can also help you develop and execute targeted promotions (on-site, print, broadcast or online) and handle fulfillment. Our team has played a major role in a number of high-profile NASCAR events including the IRWIN Tools Night Race, the LENOX Industrial Tools 301, the Wypall 200, the Sharpie 500 and MINI 300, and the Ryder Cup in the world of golf, among others.

Mobile and Event Marketing provides wide reach and one-to-one consumer contact – literally where the rubber meets the road. HB&M Sports has organized and managed mobile programs that have won industry

awards and, more importantly, helped our clients increase brand awareness and sales.

Our team can help you make your event or mobile marketing program successful by producing engaging interactive exhibits, including contests that generate interest and excitement.

Attention to every detail is critical to the success of these events,

so we generate daily logistics plans and minute-by-minute agendas. Turn-key event management includes everything from negotiating sponsor packages to managing vehicles and

personnel deployment – locally or nationally. Post-event

services include attendance/demo-graphics evaluation and ROI metrics.

m O B I l E A N d E X P E R I E N T I A l m A R k E T I N g

C u S T O m E R E v E N T P l A N N I N g A N d E X E C u T I O NManaging customer-focused events, whether at a race or any other venue, is a hands-on business that requires meticulous planning and flawless execution from beginning to end. HB&M Sports has won high praise from not only our customers – but their customers – for making everything happen seamlessly and making everyone feel welcomed. We have put together and managed a wide range of events and outings, for audiences as small as 20 and as large as 200. These events have included VIP dinners, “insider” guided tours, and personal appearances by noted personalities and other celebrities – always a highlight for invited guests.

Our service is truly turn-key: everything from pre-event planning, invitations and event set-up to transportation, hotel accommodations and post-event reporting. In the world of sports such as NASCAR, golf or fishing, HB&M Sports can design the perfect program for your needs.

For athletes and other sports personalities, HB&M sports brings years of experience to the role of client representation and management. Our involvements include all aspects of representation, from sponsor acquisition and contract fulfillment to licensing and schedule management.

Our approach is hands-on and personal, and we take pride in the long-term relationships we have built.HB&M Sports is adept at finding the right “fit” for our clients, exploring the merits of promotional opportunities and ensuring that all involvements – from commercial endorsements to participation in charitable venues – will protect and reinforce the value of the personality’s brand.

AThlETE / mEdIA REPRESENTATION

NASCAR driver, Jeff Burton

Legendary NASCAR driver, David Pearson

ESPN sports commentator, Dr. Jerry Punch

ESPN and SPEED Channel sports commentator, Jeff Hammond

With strong public relations backgrounds and solid industry contacts developed through extensive personal relationships, HB&M Sports can help you maximize your exposure to key audiences. Whether through conventional printed and broadcast media or trade shows, conferences, community activities or other special events, we can support your business objectives with strategic PR initiatives. Typical tactics include everything from press kits, press tours, news releases and newsletters to in-depth feature articles placed in targeted media. Cause-related programs such as the Sharpie® Autographs for Education program can generate brand buzz long after an event.

PuBlIC RElATIONS

Working independently or in concert with your advertising agency, we can quickly and cost-effectively develop the graphic materials you need to execute your program, event or promotion. Our experienced designteam brings decades of design experience to every project – collateral, POS materials, packaging, hospitality event graphics, venue signage and event-related promotional materials, including ads and direct mail. We routinely create special sports-themed graphic identities for our clients and, in many cases, handled the graphic design of their race cars and even driver uniforms.

gRAPhIC dESIgN SuPPORT

KEVIN HARVICKCLINT BOWYER JEFF BURTON

SKF 2010 NASCAR SPRINT CUP RACING TEAM

Officialtechnicalpartner

Our team is well versed in all forms of digital media and can support you in any number of ways, from website design, management and maintenance to eblasts, electronic surveys and web-based promotion. Whether your need is site analytics or mobile app development, HB&M Sports can handle the job. And, of course, we can help you seize the growing opportunities made available via Facebook, Twitter and the latest mobile devices.

dIgITAl ANd SOCIAl mEdIA

yOuR COmPANy IS IN gOOd COmPANy. Our partnerships with clients are based on earning and maintaining trust. Relation-ships that have begun with one small project in many cases have grown to include significant involvement in many projects over a period of years. Shown here are the logos of some of the corporations with whom we have worked successfully to advance their marketing and communications goals.

T h e B o x e r B u i l d i n g • 1 0 0 0 W e s T M o r e h e a d s T r e e T • s u i T e 1 2 0 • C h a r l o T T e , n C 2 8 2 0 8

AN AllIANCE wITh hB&m COmmuNICATIONS

Through a strategic alliance with Harris, Baio & McCullough (HB&M), a full-service advertising and marketing communications agency in Philadelphia, PA, HB&M Sports is able to offer our clients an expanded range of services. These include media buying, public relations, and full creative resources for print, broadcast, POS and web design, enabling programs to be seamlessly integrated across all media. We are able to access these resources as needed on behalf of our clients, providing a true one-stop source for total sports marketing and event management.

Working in tandem with HB&M/Philadelphia, we have produced a wide range of support materials for our clients. These have included custom-designed interactive exhibits, in-store promotions, full race team identity packages, promotional package designs and videos featuring athletes. We have also produced radio and TV spots, including one that featured a legendary race car driver and a rising young star named Taylor Swift in her first commercial.

gONE FIShINg

Over a decade ago, we helped put together an award-winning TV spot that asked the question, “What do NASCAR drivers do in the off season?” To answer the question, we managed to bring a dozen top drivers to a remote spot in New Hampshire in the dead of winter for a little ice fishing, where the fun was interrupted by the sudden arrival a 1200 pound kodiak bear. In fact, there is a strong correlation between motorsports fans and fishing enthusiasts, and HBM Sports is helping client ODYSSEY Batteries capitalize on that to build brand awareness and sales. We’ve helped build ODYSSEY’s elite team of competitive bass fishermen and secure their position as Official Battery of American Bass Anglers. From helping to manage events to creating promotional materials and activities around fishing, HBMS is part of the winning ODYSSEY team.

“ HB&M Sports does a wonderful job for Kimberly-Clark Professional, always coming through on tight deadlines, delivering strong ROI numbers all while meeting our budgets. Whether it’s our Crew Chief Program management, our Nationwide Race entitlement or our Technology and Social Media endeavors, they always exceed our expectations. They have been and continue to be an integral and incredibly valuable part of our Motorsports Marketing program.”

Dawson Bond Marketing Communications Kimberly-Clark Professional

“ Over the years we have used HB&M Sports with all of our major customer sport-ing events. From our NASCAR alignment to Ryder Cup to US Open events, they’ve always delivered the service and dependability we need to impress our customers. Their attention to every detail and ability to make our customers feel special is what we have come to really appreciate. We anticipate years of continuing involvement with them on all our major outings.”

Gus Sortino Director, Marketing Communications SKF USA Inc

“ I’ve worked with HB&M Sports for a number of years, on a lot of different projects, and have only heard great things about the company. One reason, I think, is how they always follow up to make sure everything was done to everyone’s liking. They don’t assume anything, or take anything, or anyone for granted! The best way I can sum it up is, if I had any project of any kind going with a company in any capacity, there would be no question, the people at HB&M Sports are the ones I would turn to. I know everything will be handled 110%! ”

Larry McReynolds Broadcast Analyst NASCAR ON FOX, SPEED and TNT

“ We are in the fourth year of our partnership with HB&M Sports. They helped usher BB&T into NASCAR and have developed strong client entertainment programs for us ever since then. Our client entertainment efforts are a pivotal part of our program, and HB&M Sports is a competent, reliable and trustworthy partner. HB&M Sports has relationships in the sport that run deep and can be used to the advantage of its clients. It is what sets them apart from the competition.”

Pete Zifchak Senior Vice-President BB&T Corporate Sports Marketing & Event Planning

“ Since I started working with HB&M Sports I have been pleasantly surprised at the feeling I get of being part of a family instead of just talent. I am amazed at how HB&M Sports has been able to align me with companies that not only match up with my expertise but also my personality. HB&M Sports has truly made my work with them fun, and at the same time, showcasing the ultimate in professionalism.”

Jeff Hammond Television Personality NASCAR on Fox and Speed Channel

“ HB&M Sports is a company that stands integrity, and that means a lot to me. They deliver what they promise and go beyond expectations. Their quality of work is second to none and they truly understand the customer service business. They always have their client’s best interest at the top of their list. They are experts in sports marketing, event marketing and management. I trust them, and that’s saying a lot.”

Jeff Burton NASCAR driver HB&M Sports spokesperson

ANd NOw A wORd FROm OuR ClIENTS