Reasons for Setting HBE
Family ResponsibilitiesFlexi-timingsProfessional SatisfactionEconomical IndependenceFulfilment of potentials
Problems faced by HBEs
SustainabilityEconomical ViabilityConsistencyLimited ResourcesLack of ForesightDegenerating ValuesOrganisation
Reasons for setting VAITARNA
To empower womenTo preserve & perpetuate rich tradition of handcraftsTo promote consumer awareness about ethical businessTo promote the use of eco-friendly productsTo Promote responsible consumerism
Information needs of HBEs
Awareness of the business environmentProduct identification development and manufactureProduction techniquesPricingPromotionPackaging
Activities of VAITARNA
To supply information To raise information consciousnessTo participate in Trade fairsTo conduct Training WorkshopsTo hold Regular Seminars
INFORMATION can reside in the memory of man or in an artefact e.g. a book, a paper cutting, an electronic or computer record
INFORMATION depicts and describes reality and therefore it helps to reduce uncertainty and solves problems
INFORMATION can be discovered, inferred, or collected from different sources. It can be explained, reorganised, reformatted and delivered
INFORMATION need is an unfelt need. People do not demand information as they demand goods and services
Women Prefer
Informal method of delivery to observe and absorb experiences rather than access distilled facts. to work things out and think things through.human contactsNetworking, sharing, and caring for ours first, and ourselves later comes naturally to women.