HBDI

HBDIHerrmann Brain Dominances Instrument Version WebGILLIAN RUSSELL

HERRMANN BRAIN DOMINANCE INSTRUMENT

Herrmann International Europe102, bd F. Roosevelt BP 237 - 92504 Rueil Malmaison Cedex

Email : [email protected] : www.herrmann-europe.com

HBDIProfile Overlay GILLIAN RUSSELL

Quadrant : A B C DProfile Code : 1 1 2 2

Adjective Pairs : 7 9 3 5Profile scores : 102 78 42 57

65% 35%

57%

43%

2004 The Ned Herrmann Group, Inc.

1020

3040

5060

7080

90100

110120

130

A

B

D

C

HERRMANN BRAIN DOMINANCE INSTRUMENTDATA SUMMARY

NAME GILLIAN RUSSELL GENDER F GROUP 41768OCCUPATION student DATE 03 11 2004

COLUMN A UPPER LEFT

COLUMN B LOWER LEFT

COLUMN C LOWER RIGHT

COLUMN D UPPER RIGHT

1021

781

422

572

7 9 3 5

analytical Xlogical Xmathematical Xrational Xcritical

quantitative

factual X

reader Xspeaker

dominant

detailed

sequential

controlled*

conservative

reader Xtalker

intuitive

symbolic

spiritual

musical

emotional

spatial

simultaneous

synthesizer Xholistic

intuitive

artistic

imaginative

financial 2problem solving 5technical 1analytical 5

implementation 3administrative 4planning 4organization 2

interpersonal 2expressing 3writing 5teaching 2

innovating 3creative 4conceptualizing 3integration 5

primarily rightX

some leftright

mixed some rightleft

primarily left

dayX

equal night

none some frequentX

introverted extroverted X

PROFILE SCORESPREFERENCE CODE

ADJECTIVE PAIRS

KEY DESCRIPTORS

(*MOST DESCRIPTIVE)

WORK ELEMENTS

ADOLESCENT EDUCATIONEDUCATIONAL FOCUSOCCUPATIONHOBBIES

HAND DOMINANCE

ENERGY LEVEL

MOTION SICKNESS

INTROVERT/EXTROVERT



GILLIAN RUSSELL - An explanation of your HBDI Profile.Date : 01 12 04 - Page 1/2

Your HBDI Profile Sheet provides you with a visual plot of your thinking style preferences.Summary Sheet gives a breakdown of what quadrant many of the questions fall into.This explanation page will describe each of the quadrants in descending order of your preference :

A > B > D > C

The thinking style quadrant you most prefer, based upon your responses to the HBDI Survey, is the A Quadrant, witha value of 102. Descriptors in this thinking style which you selected are Logical, Analytical, Rational, Mathematical and Factual. Thesedescriptors represent a general overview of your mental preferences in day-to-day life.Work Elements you strongly relate to in this quadrant include Analytical and Problem solving. These Elements reflectyour mental preferences at work. Work preferences may align completely with general preferences, or they may stemfrom situations unique to one's working environment.In the forced-choice, Adjective Pairs section of the Survey, 29% of your responses registered in the A Quadrant. Forcomparison purposes, your A Quadrant Profile Score represents 37% of your total Profile.

Your next most preferred is the B Quadrant, with 78 points. In this thinking style, you selected Reader, with Controlledrepresenting your 'Key Descriptor' - the one most descriptive of you. Work Elements you identified as ones you do wellinclude Planning and Administrative. In Adjective Pairs 38% of your responses registered in the B Quadrant, comparedto 28% of your overall Profile.

Your next most preferred is the D Quadrant, with 57 points. In this quadrant you selected Synthesizer as descriptive ofyou. Work Elements you identified as ones you do well include Integration and Creative. 21% of your Adjective Pairsresponses fell in the D Quadrant, compared to 20% of your Profile.

Your least preferred quadrant, based upon your Survey responses, is the C Quadrant, with a value of 42. In thisquadrant you selected Reader as characteristic of you. 13% of your Adjective Pairs responses fell in the C Quadrant,compared to 15% of your Profile.

The Adjective Pairs result tells us something about how we react when under pressure. This may or may not beconsistent with our general behavior. The distribution of your responses to these questions into the A, B, C and DQuadrants was 7 - 9 - 3 - 5 respectively. This distribution, while not perfectly aligned with your profile, is not radicallyout of alignment either. This suggests that there may be some shifts in your thinking style when under pressure,perhaps with a less-preferred quadrant becoming more dominant or a generally preferred one receding into thebackground.


GILLIAN RUSSELL - An explanation of your HBDI Profile.Date : 01 12 04 - Page 2/2

The Preference Code is a categorization of profiles. It can be helpful in identifying generally similar Profileconfigurations.

Your profile is double dominant in the same hemisphere.

Double dominant profiles experience an internal integrated coherence in the same fashion that single dominant profilesdo. In both left and right double dominant profiles, the two quadrants tend to reinforce each other. The logical, rationalprocesses of the A quadrant reinforce the structural and procedural qualities of the B quadrant. Likewise, the visualimaginative approaches of the D quadrant are supported by the expressive, sensory elements of the C quadrant. Asopposing modes, double dominant left might perceive their right counterpart as unrealistic an unfocused. In both cases,these individuals will benefit from a greater appreciation of their mental opposites, not only to improve theircommunication and relationships, but also to appreciate mental processes very different than their own, allowing themto more effectively cross the bridge between hemispheres.

Your preference code is 1122 :

This is a double dominant profile with primaries in the Left mode Upper Left A and Lower Left B quadrants. It is thesecond most common profile in the general population, representing 16 percent, and the most common profile formales, representing 21 percent. The profile is characterized by a logical, analytic, technical orientation, and is effectivein rational problem solving from the Upper Left A quadrant. Lower Left B quadrant preferences include planning,organizing, implementing and administrative activities. In this profile, the processing modes of Upper Left A and LowerLeft B would clearly be the most preferred, and the interpersonal, emotional, and spiritual modes of Lower Right C andthe holistic, creative, and synthesizing modes of Upper Right D would be at the secondary level, yet functional.This profile is typical of those occupations in technical fields, such as engineering and manufacturing, financialpositions, middle managers, and in general, those positions for which left mode processing is clearly most important,and the right mode processing being necessary, yet secondary.

Most comfortable communication approaches may include :Brief, clear and precise info - Well articulated ideas presented in a logical format - Step by step unfolding of the topic -Explanation in writing.

The most natural problem solving strategies would include :Factual analysis - Research - Logic - Re-engineering - Step by step process - Time lines - Organization.

To make a decision, a person with this profile may ask :Do I have all the facts? Has all the research been completed? Will I be in control?

A TO UNDERSTANDHERRMANNS PREFERENCESA

B C

D

2004 The Ned Herrmann Group, Inc. Page 1

DISCOVER YOUR THINKING STYLES

My own point of view and that of others: Theperception a person has of him or herself is oftenmore accurate and informative than any other. Itcaptures a point of view which can be invisible toothers. Our research has shown that having a thirdparty filling out an HBDI gives imprecise results. Ineffect, our own mental preferences influence ourperception of others, and by the same token, theirpreferences will interfere with the way they see us.

When I filled out my profile, I wasnt feeling 100%; will that affect my profile?Numbers could vary within a range, but not the overall shape of the profile. Ones mood might have some influenceon the amplitude of the profile, but not change its shape or orientation.

Theoretical

A QUADRANT

LogicalQuantitativeAnalyticalCriticalFactual

Realistic

Cognitive

D QUADRANT

MetaphoricIntegrative

VisualSynthesizing

Conceptual

Idealistic

Pragmatic

B QUADRANT

DetailedControlledConservativeSequential

SenseCommon

Emotional

C QUADRANT

SensoryExpressiveHumanistic

MusicalEmotional

Intuition

INTRODUCTIONThe human brain with some 30 billion neurons is thebiggest computer ever built. Using todays technology,a computer with that many connections would coverFrance, Belgium, and Switzerland combined, andwould be ten stories tall! Yet our brain weighs onlyabout 1400 grams (3 lb.) and its much more thanportable computer. Einstein used to say: 'We use onlyuse about 10% of our brainspotential.' Were we toincrease this ratio, wed be more intelligent, morecreative, retain more, work smarter and faster: its adream shared by many. Now this dream becomesincreasingly attainable as we learn about howknowledge of the brain has progressed further than ithad in the previous twenty centuries.

Thanks to new technologies which permit one to 'see'the brain in action: electroencephalographie, positronemission tomography, magnetic resonance imaging...Ned Herrmann has applied the latest brain researchand discoveries in developing his personality inventory.The inventory permits one to become aware of his orher 'cerebral preferences' in order to use them better inones personal and professional life. Herrmanns ownresearch was financed when he was Training Directorat General Electric.

RIGHT BRAIN/LEFT BRAINIn 1975, the brain research of Sperry, began to revealthe dual cerebral functioning of the brain. Sperry usedpathology to learn facts about the functioning of anormal brain. By observing patients who had their brainhemispheres separated by a procedure to sever thecorpus collossum in order to cure epilepsy, Sperrymade a multitude of discoveries. For example, the leftside of the brain, which controlled the right hand,appeared to have the function of logical, analytical,sequential and rational thinking. Inversely, the righthemisphere tends to perceive the world and otherpeople in a global mode, instantaneous, intuitive,visual, synthesizing, emotional and expressive. It findssolutions through sudden and global intuition, leavingto the left hemisphere, the job of proving them inlogical, analytical and scientific manner. The lefthemisphere breaks down everything into differentelements; the right hemisphere, on the other hand,considers the global whole and searchessystematically for connections, analogies, similarities.

This has been demonstrated and observed again andagain in laboratory tests, as well as evident in healthysubjects and patients with lesions in one or the otherhemisphere. For example, a victim of damage to theright brain wont recognize people or streets in hishometown. Someone with damage to the left brain willnot be able to express himself easily and may have tobegin relying on such elements as word and sentenceintonation to regain language ability. Ned Herrmanntakes the differentiation a step further, in that hesubdivides the hemispheres into cortical (the upperpart), and the limbic (the lower part). The limbic systemsits in the center of the brain. It is the principal locationfor emotion, humor and memory. It directs our affectiveand interpersonal behavior. It filters informationaccording to structure imposed the cerebral cortex.Herrmann synthesized this body of research into thefour quadrant table:

Cerebral Left (A) Cerebral Right (D)Logical, Analytic,Mathematic, Technic,Problem solving.

Creative, Synthesizer,Artistic, Holistic,

Conceptual.

Limbic Left (B) Limbic Right (C)Controlled, Observateur,Planning, Organization,Administrative.

Interpersonal, EmotionalMusical, Spiritual,

Speaker.


TAKING INTO ACCOUNT DIFFERENCESIn the US, Ned Herrmann is recognized as founder ofbrain technology. He founded the company AppliedCreative Services which has conducted successfulmanager seminars for such well known corporationsas: IBM, 3M, Rank-Xerox, etc.

Why this success? Because this new tool permitsparticipants to become conscious of their own cerebralpreferences and their own thinking style.

For example, a left dominant person will feel more atease in a technical job - one that requires organization,programming, and administration.

This type of individual reasons logically concerningverified facts and follows an observable method; heavoids fantasy, novelty and recasts such into classicalformulas...

The right brainer, enjoys new ideas and interpersonalinvolvement; he communicates symbolically ratherthan by pure reason, in picture, rather than by word. Byall evidence, these aspects of communication andperception are opposite, yet complimentary.

TWO DIFFERENT WAYS TO SOLVE PROBLEMSEveryone has his own particular way to face and solveeveryday problems. A right-brainer proceeds in a startand stop mode with periods of insight and incubation:he may take a step back and see the big picture withall the relationships between varying elements. Hethinks and understands by analogy. He does this bymaking connections between elements which at firstglance seem remote and unrelated - things that wouldappear 'illogical' to a 'left-brainer'. The left-brainerprefers a more methodical approach, step by step,beginning with detailed observation of the facts beforecontinuing to form a solution. This approach wouldappear sterile and boring to the 'right-brainer' whowould have difficulty even playing along.

This is what participants discover through a number ofexperiments and demonstration during a seminar.They raise their awareness, in a true to life way, thattheir own way of thinking is not the only way, and thatsome approaches to problems require different typesof thinking. Herrmann insists, 'each person is unique;people interact spontaneously as a function of theircerebral preferences. A 'right-brainer' will feel out ofplace surrounded by a group of 'left-brainers'. Thebottom line is to recognize that an individual must seekbeyond his or her own preference to find the bestapproach to problem solving.

PUTTING AN INDIVIDUAL ONTO A TEAMThe distinctions between scientists and artists,engineers and salesmen are as old as the world itself.Statistical studies of Herrmann profiles have identified'typical profiles' for different careers fields and jobdescriptions. In a study of hospital personnel revealdominance differences among the varying jobs:Specialists = A quadrant; Administrators = B quadrant;Nurses = C quadrant; Psychiatrists = D Quadrant.

Is it any wonder that sometimes there is tension in thehospital environment?

Herrmann has also demonstrated that directors andCEOs are mostly multidominant - even with three orfour dominant quadrants, as opposed to single or dualdominant specialists. Ones work can certainly affectones cerebral preferences.


HERRMANN SEMINARS

SEMINAR ADAPTED FROM NED HERRMANN'S 'BRAIN UPDATE'.

Objective : Learn about the functioning of the human brain and raise awareness of the connectionsbetween cerebral preferences and behavior and management styles.

Target audience: Supervisors and human resource managers.

Duration : 2 days.

PERSONNEL AND TEAM EFFICIENCY

Objective : Improve the efficiency of work groups. The ability of a team is the sum of individualcompetencies. But sometimes the group synergy can be hampered by the diversity of thegroupThis seminar is designed to:- precisely determine commonalties and points of opposition in the composition of a group.- transform divergence into convergence.- increase individual and group performance.

Target audience: Members of work groups. (may be same management level or mixed)

Duration : 2 days.

WHOLE BRAIN PROBLEM SOLVING

Objective : This seminar has a double objective:1) Solving an immediate professional problem.2) Learn an efficient method for problem solving. The 'whole brain' method is used in businessevery day.

Target audience: team members who are motivated and prepared to learn.

Duration : 2 or 3 days; with a follow up after 4 weeks.

TRAINING TRAINERS AND PRACTITIONERS OF THE HERRMANN MODEL

Objective : This seminar has a double objective:1) Solving an immediate professional problem.2) Learn an efficient method for problem solving. The 'whole brain' method is used in businessevery day.

Target audience: Human resource managers.

Duration : a combination of the preceding seminars plus a follow-up.


Herrmann International Europe102, bd F. Roosevelt BP 237 - 92504 Rueil Malmaison CedexTl.: 01 47 51 31 15 - Fax : 01 47 51 33 28Email : [email protected] : www.herrmann-europe.com

B READING YOURPROFILE STEP BY STEPYOUR PREFERENCE CODE IS : 1122This consists of four numbers placed in order of thequadrants: ABCD. The terms 'Primary, Secondary,and Tertiary' are used to designate the 1, 2, 3 zonesof the profile grid.

A

B C

DLogicalAnalyticalTechnicalMathematicalProblem Solving

ArtisticHolistic

ImaginativeSynthesizing

Conceptualising

PlanningControlledConservativeAdministrativeOrganisational

TalkerSpiritualMusical

EmotionalInterpersonal

Preferences codes

- PRIMARY: (Code 1= total over 66) In a given quadrant a primary indicates a distinct preference for the typeof activities relevant to that quadrant. Every profile will have at least oneprimary score, but could have as many as four.A result above 100 represents a very strong preference, often easilyrecognised by other people.- SECONDARY: (Code 2 = 34-66 inc.) A secondary in your profile indicates a comfort zone in the types ofactivities of that quadrant.

It is still a preference, but clearly secondary to your primary (orprimaries).- TERTIARY: (Code 3 = 0 to 33 inc.) A tertiary indicates a lack of preference and thus an avoidance ofactivities representative of the quadrant. In a profile, a tertiaryreinforces the preferences of the primary situated diagonallyopposite it.


You have just received your profile of mental preferences.You now want to understand the significance of the results.

You want to learn some applications to help youon your path to personal development.

This guide was created to help you.

YOUR PROFILE COMPRISES 2 COMPLEMENTARY PAGES

The first page is the visual profile. It is a graphic of 4diagonal calibrated axes marked according to yourresponses to the questionnaire. It is a visualrepresentation which synthesizes your responses andreflects your profile globally.

The second page is the 'Data Summary'. It is a tableconsisting of four columns that transcribes yourresponses to the Instrument into numeric values. Itcreates a representation of your profile at oncesequential, linear, detailed and quantified.

THE VISUAL PROFILE

To create the graphic representation of your profile, wetook the profile score from the first line of the Datasummary sheet. These values are placed along thediagonal axes.At the 4 cardinal points of the graph you can see 4percentages representing your preferences for theUpper, Lower, Left and Right Modes.- The Upper Mode, combining quadrants A and D,metaphorically represents the cerebral hemispheres ofthe brain. This mode is more cognitive and intellectual,preferring thinking in abstract, conceptual modes.- The Lower Mode, combining quadrants B and C, is ametaphor for the left and right halves of the limbicsystem of the brain.

Limbic processing is grounded, emotional, andinstinctual in nature. This mode often prefers visceral,'gut' and concrete approaches.- The Left Mode, combining the A and B quadrantsmetaphorically portrays the left halves of the brainscerebral cortex and the limbic system. This modeprefers concise, efficient processes with realistic,disciplined, and orderly approaches.- The Right Mode, combining the C and D quadrantsmetaphorically portrays the right halves of the brainscerebral cortex and the limbic system. Key mentalprocesses in this mode include intuitive and perceptivethinking as well as idealistic, expressive, openapproaches.

THE DATA SUMMARY SHEET

This page gives you the aggregate results of tabulatingyour results from the HBDI.The purpose of this report is to remind you of yourresponses to many of the questions in the HBDI surveyand to clarify which specific elements in each quadrantyou prefer.

The four columns represent the Quadrants from left toright ABCD :

- The A and B columns correspond to left brain mode.- The C and D columns correspond to right brain mode.

PROFILE SCORES

This line shows the total score for each quadrant A, B,C, and D.

These are the figures used to plot the graphic on pageone. The 'Preference code' are discussed on the frontof this leaflet.


ADJECTIVE PAIRSThese scores relate to a 24-question 'forced choice'section of the questionnaire (questions 76 - 99). Thissection pairs each descriptor against the other threequadrants.If the spread of these scores is in approximatecorrelation to your profile score, this shows entireconsistency.

If the spread of adjective pairs is significantly different,it indicates that, when filling out the survey, you weresomewhat inconsistent. This usually means that youhave a slightly different backup style, or shift thinkingpatterns in tense situations.

KEY DESCRIPTORSThis section is a simple transcription of the choices youmade in the 'Key Descriptors' section of the surveyform (questions 26 - 50). Your answers have beenindicated in the column relating to the quadrant towhich they belong.

The asterisk denotes the key word you chose as beingthe most descriptive.

WORK ELEMENTSThis section relates to questions 10 - 25 of the surveyform headed Work Elements. On the form, we askedyou to rank various aspects of the workplace in orderof your strength and preference rating them on a scaleof 1 - 5. Your answers have been reproduced here byquadrant.

You may find it interesting to compare the weighting ofthese subjects to the chosen 'key descriptors' above inorder to gain an idea of how your working activitiescorrespond to your overall general preferences.

ADOLESCENT EDUCATION, EDUCATIONAL FOCUS, OCCUPATION HOBBIESThis section provides additional clues about the tilt ofyour mental preferences through understandingpreferred subjects in school, educational andoccupational choices, and how you spend your leisuretime.

Research has shown that many of our thinking stylepreferences are developed or acquired from theinfluence of our environment.

HAND DOMINANCEHand dominance is readily recognised. Most of usconsider ourselves either left or right handed.Handedness provides a simple example of the bodystendency towards dominance in paired structures.Analysis of our data indicates a slight connectionbetween left handedness and right brain dominanceand right handedness and left brain dominance,therefore we are continuing to gather data for furtherresearch.

You were asked (questions 5 & 6) to choose thediagram which corresponded most closely to the wayyou hold your pen, this provides another interestingresearch opportunity. Handwriting has a connection tolanguage processing - a powerful mental process.Current research indicates that language is processedprimarily in the left cerebral hemisphere for mostpeople, but in a more distributed fashion for some lefthandlers and ambidextrous individuals.

ENERGY LEVEL AND MOTION SICKNESSThis corresponds to the questions about day/night timeenergy and about motion sickness (questions 73 - 75).In very general terms, people who are left modedominant are frequently more morning or day people :right brain thinkers more night people.Left brain people tend to have the ability to deal withfacts and information sequentially and seem to have

the inner control to make an executive decision toeither go with the information from the eye or the earbut not both at once. Right brain people have a largetolerance for ambiguity and tend to take note of bothpieces of information and may end up nauseous as aresult.However, the above is a tendency and there are manyexceptions to the trend.


INTROVERT/EXTROVERTYour self-placement in the introvert/extrovert scale onthe survey is replicated on the report. In very generalterms, introverts tend to be more left mode orientedand extroverts more right mode oriented.

However, each quadrant may have its own continuumof introvert to extrovert and thus, its own interpretationand impact :

A QuadrantIntrovert: Quiet, serious, very focused.Extrovert: Debater, often funny, driven.

B QuadrantIntrovert: Controlled, always 'doing', often keeps to self.Extrovert: Dominant, 'organiser' of events and people.

D QuadrantIntrovert: Off in own world, does 'own thing', loner.Extrovert: Constant flow of ideas, loves to experimentwith others, have fun.

C QuadrantIntrovert: Expressive through writing or nonverbals.Extrovert: Talkative, interested in bringing peopletogether, sharing.

IMPORTANT NOTESRemember that your profile is not 'good' or 'bad', 'right'or 'wrong'. It is just a representation of your preferredmental processing styles.The use of a metaphor, based on simplified knowledgeof the working of the brain, greatly assistscomprehension of the different styles measured. Theconcept of dominance is often evident wherever thereare two of anything in the human body.

In most cases we naturally choose to use a certainhand, foot or eye in preference to the other and thenreinforce this with continued and habitual use. Thisdoes not, of course, reflect less potential for effectiveuse of the other: the same pattern frequently emergeswith a dominant thinking style. A preference ordominance does not indicate competence. Althoughthere is a link - the two terms represent two distinctideas.

FREQUENTLY ASKED QUESTIONSIS THE HBDI VALIDATED?Yes, Psychometric experts in the field feel that theHBDI is strongly validated. Validation studies havebeen under way for over 15 years. The early studieswere conducted in Berkley, California using a dual leftbrain/right brain EEG apparatus, plus the first MindMirror used in the USA. Following, there were threeseparate validation studies supervised by C. VictorBunderson, formerly Chief Scientist of WICAT and lateVice President for Management Research at EducationTesting Service. These comprehensive studies aresummarised in the validation appendix of 'The CreativeBrain' by Ned Herrmann. An additional study wasconducted in the early 80s by Schkade and Potvin ofthe University of Texas. The Husky validation of theinstrument is continuously affirmed by documentedworkshop experiences, plus more than fifty doctoraldissertations and studies by students and researcherswho have based their work on the HBDI. Continuingvalidation studies are conducted as part of theresearch and development effort of HerrmannInternational.

IS THERE AN IDEAL PROFILE?Yes. Yours! One of the most appreciated aspect of theHBDI is that it shows us you can be 'great' whateveryour profile.

People often think that being Whole Brained would beideal but, like any profile, this may be felt to have itsdisadvantages as well as its advantages. The HBDI isa tool provided to encourage us to understand ourstrengths and weaknesses, preferences andavoidances. We can then, if desired, find strategies tolearn competencies in those areas of weakness. Bydoing this we widen our scope for using differentmodes without compromising our preferences.

ARE THERE ANY 2222 OR 3333 PROFILES?No. Such a profile wouldnt indicate a preference at alland would represent a contradiction to the point of theinstrument, which is to identify mental preferences.Everyone has at least one preference if not several;two, three or four.

MY FAVOURITE HOBBY WASNT LISTED - DOESTHAT AFFECT MY PROFILE?Not much. Hobbies are scored, not on thecharacteristics of the hobbies, but rather thecharacteristics of the people who engage in that hobby.People are inclined to choose their hobbies in line withtheir mental preferences.


I AM VERY STRONG IN ONE OF THE QUADRANTSBUT NOT ALL OF THE DESCRIPTORS DESCRIBE ME,HOW DOES THIS WORK?Each quadrant is made up of several clusters ofspecialised thinking which are represented on the profileby the key descriptors and work elements. Havingpreferences for any of the clusters within a quadrant doesnot necessarily mean that every cluster comes easily toyou. For example, many people who have a very strongpreference in the D Quadrant protest that they are notparticularly artistic, but this does not in any way weakenany of their other preferences within that quadrant.Looking at the concept of clusters is also valuable forthose people wanting to access a less preferred quadrant.Sometimes a way to develop greater ease within aparticular quadrant is to look at what you may enjoy doing- or do successfully - in that quadrant already and putmore time, effort and energy into those tasks.

I UNDERSTAND LEFT BRAIN/RIGHT BRAIN, BUT NOTCEREBRAL/LIMBIC. WHATS THE DIFFERENCE?The cerebral mode is typified by cognitive, intellectual andreasoned ways of thinking. In contrast, the limbic moderepresents the visceral, gut level, ways of knowing. Thecharacteristics of the cerebral and limbic modes are justas important in establishing a persons distribution ofmental preferences, as are the differences between thebetter known left and right mode.

CAN MY PROFILE CHANGE?Yes. Longitudinal studies of hundreds of HBDIparticipants indicate that change can take place if there isa reason for it. Change seems to take place over a longperiod of time with an individuals desire and willingnessto change, or very quickly with a change in their lifescircumstances, or as result of a significant emotionalevent. However, if nothing has happened to the individualand they continue to do the same things in the same way,then the profile will remain stable. Research questions onthe back of the form (this data is used with namesremoved) are designed to aid our continuing studies inthis area.

IS THE BASIS OF BRAIN DOMINANCE MORE TO DOWITH NATURE OR NURTURE?It is both. However, we hold the opinion that for most of usnurture represents the greater impact. Whilst there willalways be exceptions, we feel that, on average, nurturerepresents 70% of who we are compared to 30% fornature. It is the profound influence of parenting, schooling,friendships, work and life experiences that shape ourmental preferences that in turn lead us to do what we dothe way we do it. We consider this a message of hopebecause, if we can change what is happening to us, wecan - if we choose to - also change ourselves.Observation and feedback from many hundreds ofparticipants in our workshops clearly demonstrates thecapability of people to change if they wish to do so.



C HOW DOES YOUR PROFILECOMPARE TO OTHERS?IMPORTANTCompetence and preferences are two differentthings. The HBDI profile measures your preferences.Knowledge of your preferred processing modesilluminates to what degree of satisfaction or comfortyou have in your career when you encounter : - a learning situation- or difficult interpersonal communication situations.

A

B C

DScientific

Technical

Financial

Legal

Artistic

TroubleshooteursEntrepreneurialDevelopmental

ServiceSupervisoryAdministrativeManagerial

SupportiveSocial/Helping

EducationalExpressive

Your profile is a representation of your mental preferences. Our jobsand our education both have a great impact on our preferences. TheHBDI addresses not only these aspects but also include questionspertaining to leisure and words you use to describe yourself. Thus, theinstrument is designed to consider many aspects of a persons life incomposing a profile. The degree of job satisfaction equals thecorrespondence between an individuals profile and the general profilefor his occupation.

Superimpose your profile on this page and compare its orientationwith different groups of professions. Consider your interests andsuccesses in your professional and personal lives. Where wouldyou place your coworkers and family? How are their preferencessimilar or different from yours? Our statistics have shown a strongcorrelation between job satisfaction and how well a job matchesones profile. We have a tendency to orient ourselves towardprofessions which attract us and bring us satisfaction.


PRINCIPAL PROFILES GROUPINGS

NOTES VALID FOR ALL PROFILESHeres the description of the 32 most frequent profilefamilies. All profiles are presented in this manner for apurpose.To understand in depth the uniqueness of a profile onemust compare it to all others. Descriptions of thefamilies of profiles make up only one approach forinterpreting your profile. Compare these observationswith the data on your own Consolidated data sheet.Each family is listed as a four digit code - in the order:ABCD.

Remember within each quadrant:- 1 corresponds to a strong preference (above 66).- 2 corresponds to general utilization (33 - 66)- 3 is a negative preference - that is, an avoidance(0-33) example: 2-3-1-1 - utilizes quadrant A;- avoids quadrant B; - C and D are preferential modes (both 1s).

FREQUENCY OF TYPICAL PROFILESTwo facts are clear from the study of 5000 profiles NedHermann used for this study.

- The aggregate total of all profiles gives a 1-1-1-1profile. This will be true of most statistically significantgroups of profiles. You see, the world compositereveals a 'whole brain' - When you compare composites of groups byprofession to an individual in that profession, you seestrong correlation. This is a statistical phenomenon. Exceptions do occur.

The percentage of people having single, double, tripleor quadruple dominance :

- single 5%;- double 58%;- triple 34%;- quadruple 3%.

The numbers come from studies by Ned Hermann inthe US. These numbers alone can answer thequestion: 'Is my profile rare or common?'Following is a brief general description of profilefamilies and their statistical occurrence.

SINGLE DOMINANT PROFILESThis group of profile has only one primary andrepresents only 5% of the total population.The primary preferences are distributed across all fourquadrants.One advantage of these profiles is that they representmental preferences which are clear cut an show arelative lack of conflict with other quadrant preferences.Thus, the internal mental process is coherent andpredictable.However, this singular dominance makes externalinteraction somewhat more challenging.

This is especially true when the other individual doesnot share the same singular preference.These individuals function effectively in diverse groups,which celebrate differences when there is a clear valuefor diversity of the group.The latter situation allows the single dominantindividual to grow through synergy, bringing togethertheir mental diversity.


DOUBLE DOMINANT PROFILESLEFT OR RIGHT

Double dominant left or right profiles experience aninternal integrated coherence in the same fashion thatsingle dominant profiles do. In both left and rightdouble dominant profiles, the two quadrants tend toreinforce each other. The logical, rational processes ofthe A quadrant reinforce the structural and proceduralqualities of the B quadrant. Likewise, the visualimaginative approaches of the D quadrant aresupported by the expressive, sensory elements of theC quadrant.

As opposing modes, double dominant left mightperceive their right counterpart as unrealistic anunfocused. In both cases, these individuals will benefitfrom a greater appreciation of their mental opposites,not only to improve their communication andrelationships, but also to appreciate mental processesvery different than their own, allowing them to moreeffectively 'cross the bridge' between hemispheres.

DOUBLE DOMINANT PROFILE - UPPER & LOWERBoth the Upper and Lower dominant families of profilesunite distinct mental process in a synergisticinterchange. The Upper modes may, for example, beas comfortable with facts, data and theory (A) as withconceptual frameworks and intuitive insights (D). Thisresults in a cognitive, intellectual approach. The Lowermode, B + C brings together a strong sense of detailand structure (B) with a sensitive, emotionalawareness of feelings and people (C).

This results in a visceral, grounded approach. BothUpper and Lower modes can experience on the otherhand a sense of two distinct mental perspectives asthey look at the world. These individuals have anopportunity to learn when to apply particular mentalprocesses appropriately to different situations. Thisallows them to maximize the effectiveness of theirmental processes.

DOUBLE DOMINANT PROFILE - DIAGONALThis diamond shaped family of profile cross thediagonals from either B to D or A to C. There is aninherent internal contrast of preferences within theseprofiles. The contrast is both left vs. right and upper vs.lower. This can translate into a sense of conflict, bothinternally and when interacting with others. Forexample: - Ideas (D) vs. Action (B)- Safekeeping (B) vs. Risk taking (D) - Facts (A) vs. Feelings (C) - People considerations (C) vs. Financialconsiderations. This contrast is often described by these individuals asa pull between two very different sometimescontradicting mental processes.

Ideally, they are able to integrate and balance outthese two different perspectives as they makedecision. However, in other less ideal circumstances,they may feel stuck or paralyzed in the decisionmaking process, or may switch abruptly between them.Once an individual understands and masters this dualmental process, they provide a unique mentalperspective. For example, both vision animplementation (B and D) would flow easily to anentrepreneur with a B-D profile. A useful integrationstrategy is often the intentional development of a thirdquadrant. This quadrant can play the role of relaystation to facilitate mental processes.

TRIPLE DOMINANT PROFILESTriple dominant profile represents 34 percent of thedatabase. Within that total, 2111, 1121, and 1112 arethe most frequent, representing 81% of the above. Thisgroup has access to a certain mental flexibility thatcomes from the multi-dominant nature of their mentalprocess. This allows the individuals to move amongtheir three dominant modes somewhat seamlessly,looking at all of the perspectives before making adecision. Due to the triple nature of their data, they aremore likely to share a least one preference with thosewith whom they interact.

On the other hand, this, multiplicity of preference canslow down the decision making process sue to theneed to really check out all the bases. Anotherpotential challenge may be the multitude of optionsthese preferences provide as career decisions oreducational choices need to be made. Identifying thestrongest preference among the three comes with timeand a willingness to go with a lead quadrant enough tobe able to effectively evaluate the experience. Oftenthe opportunities that present themselves first arepursued.


QUADRUPLE DOMINANT PROFILESPerhaps surprisingly to some, these profiles, onlyoccur less than 3% of the time. They offer anenormous potential for a highly integrated, variedmental process. This can translate into an ability tomove seamlessly from quadrant to quadrant and modeto mode as the situation requires. Often able tounderstand all the mental perspectives, theseindividuals have the potential to function quiteeffectively in group situations which require translationbetween those perspectives or work situations thatrequire situational flexibility such as management ormediation (appropriate training). They will interacteasily with many different types of profiles.

Like other profile families that display multiplepreferences, these individuals are faced with certainchallenges associated with the multiplicity of theirpreferences. Internal conflicts can occur, as well as asense of indecisiveness or unclear focus. As with tripledominant profiles, establishing a quadrant helpsprovide direction. The diversity of interests providesmany contrasting options. With time, these individualscan move from being distracting to becoming assetsavailable for situational application. The tilt of theirmental preferences will be influenced by their highestprofile quadrant or quadrants.



D EXPLORING YOUR PROFILEFOR YOUR PERSONAL DEVELOPMENTTHE UNION OF OURDIFFERENT MENTAL PROCESSESOnce you understand your profile, remember that you useeach of the four quadrants at different times and indifferent ways. The preferred mode seems natural andaccessible to you. But they never function independently ofthe others. Secondary modes are 'operational' for you buttertiary modes require a great effort. Still, all thinkingmodes function as a unit of complex mental processes.

A

B C

DFACT FUTURE

FORM FEELINGS

Each situation we face in our daily lives calls for adifferent mental process. We need to have a continuumof processes at our disposal to address each situation asit arises.

Our profile is naturally circumstance dependent.Think of how your profile adapts, like an elasticband, that expands according to what the situationrequires.


FOR YOUR PERSONAL DEVELOPMENTYou have just become aware of your personal profile.Your curiosity is satisfied. It would be a shame to stopthere. The real job of the HBDI profile is to serve as atool for your personal development. It is not at all our recommendation that everyone striveto become a 1-1-1-1. That would prove inappropriatefor many individuals and could deprive the world ofsome fascinating variety.

However, we strongly recommend that everyone learnto access and situationally use as many quadrants andcapabilities as possible for two important reasons: (1)an avoidance can keep us from getting what we want,and (2) the continuing pace and magnitude of changein our world demands creative responses, which callsfor the ability to iterate among all quadrants.

EXPANDING MENTAL PREFERENCESBY CHANGING FRAMES OF REFERENCE

One of the most powerful supports for shiftingpreference has to do with recognizing the value of lessfamiliar modes.

The concept of frames of reference is very useful inthis connection, because it enables us to see thecomponents of the thought process of each quadrant.

A frame of reference is a thought structure made up ofvalues, reasoning, and decisions about something.Heres a frame of reference about physical fitness:'Physical exercise is good for ones health (value); Ihave what it takes to do that (reasoning); so I will stayphysically fit (decision).' This is a good frame ofreference to have if you want to get in shape. But what if your frame of reference about exercise is:'Physical exercise is a good thing, but its too boring tobother with (value); it wont matter that much if I dontdo it (reasoning); So I wont do it (decision).' With that frame of reference, youd have a hard timegetting yourself to do any exercise on a sustainedbasis. Youd need to change your values andreasoning before youd be able to make a decisionsolid enough to stick to.

Keep in mind that frames of reference are quiteindividual and can be very complex. To detect yourframe of reference about any quadrant for which youwant to strengthen your preferences, write down yourthoughts and feelings about the modes of thatquadrant, then look at the list and tease out the values,reasoning, and decisions stated or implied in it.Going outside our frames of reference is often requiredto expand mental preferences, to solve a problem or tountie a difficult situation.

In the pages which follow, well suggest ways toexpand preferences for other quadrants by (1) relaxingdependence on one mode only; and (2) expanding theability to operate in thye diagonally opposed quadrant.We shift our mental center of gravity, but we losenothing.

PERSONAL EXERCICES TO HELP ACCESS AND DEVELOP YOUR LESS-PREFERRED MODES

The following page presents some activities classifiedaccording to their principal predominance in the fourquadrants.

To practise activities presented in a quadrant will allowyou to increase your preferences in this quadrant.


TO STIMULATE UPPER-LEFT QUADRANTGolf

Do-it-yourself projectsWoodworkingAmateur radioModel buildingRestoring cars

Car repairHunting

Electronic gamesStrategy games

BilliardsComputers

TO STIMULATE LOWER-LEFT QUADRANT

CardsFishing

Spectator sportsTennis

BowlingRowing

Team handballWeight lifting

Body buildingJogging

TO STIMULATE UPPER-RIGHT QUADRANTPlaying musicPhotographyApplied artsCreative writingAerobic danceCyclingNature watchingSkiingVideo gamesWine tastingHang-glidingWalking

TO STIMULATE LOWER-RIGHT QUADRANT

Listening to musicCookingReadingSingingGardeningPeople watchingPlaying with childrenVolunteeringFashionTheaterConversation

DISTRIBUTED Sailing - Swimming - Camping - Basketball - Caring for pets - Chess - Family outings - Aviation

TO STIMULATE UPPER-LEFT QUADRANT- Predict what will happen tomorrow based on what you knowabout today, - Find out how a frequently used machine actually works. - Take a current problem situation and analyze it into its mainparts. - Review a recent impulsive decision and identify its rationalaspects. - Convert your retirement dreams into a quantitative formula. - Join an investment club. - Engage in some logic games. - Learn to run a personal computer. - Play 'devils advocate' in a group decision process. - Write a critical review of your favourite movie.

TO STIMULATE LOWER-LEFT QUADRANT- Assemble a model kit by the instructions.- Develop a personal budget - Prepare a personal property list.- Jog, dont run.- Organize your phonograph records in sequence accordingto categories. - Prepare a family tree. - Go 'square' dancing. - Find a mistake in your bank statement. - Organize your home and garden tools. - Be exactly on time all day. - Organize your picture files.

TO STIMULATE UPPER-RIGHT QUADRANT- Fly a kite the way a kite is meant to be flown. - Invent a gourmet dish and actually prepare it. - Play with clay and discover its texture and inner meaning. - Take a 15-minute 'theta-break' before getting out of bed. - Drive to 'nowhere' without feeling guilty. - Run, dont jog.- Take '500' photographs without worrying about the cost. - Create a personal logo or - Go 'house' dancing. - Allow yourself to daydream. - Imagine yourself in the year 2000.

TO STIMULATE LOWER-RIGHT QUADRANT- Play with your children the way they want to play. - 'Dance' without moving your feet. - Take a 10-minute 'feeling break' every morning, afternoon,and evening. - 'Love' a 'pine cone', or any other natural thing. - Play the music you like when you want to hear it. - Allow tears to come to your eyes without feelings of shameor guilt. - Experience your own spirituality in a non-religious way. - Discover things your children have taught you, and findways to thank them.


READ A BOOK ON NEURO-PSYCHOLOGYHere is a short bibliography, classifed by left and rightmodes.Many of the books cross quadrants. Also, a bookchosen from a preferred quadrant will probably pleaseyou more.

It may be more difficult for you to choose and read abook from a quadrant of non-preference. But,remember, it might bring you some new insights, too.

LEFT-BRAIN BOOKS.(biology, neurology, neuropsychology).

Man as Neuron BeingThe Biology of PassionFrom Dreaming to Awakening: the Psychological Basis ofSleepThe Social BrainThe Left-BrainersThe EmotionsDyslexia and Dislateralization ?Compartmentalization of Intellect: the Psychology ofThinkingThe Latest GateThe Human PhenomenonArchimedes Cry: the Art of Discovery and the Discovery ofArtThe Horse in the Locomotive: the Human Paradox

RIGHT BRAIN BOOKS

The Creative MomentIntuition and ManagementCreative by ShockDont Rest on Your Best (Thinking outside the Box?)General Semantics for TodayHow Does the Brain Work?I Learn, Therefore I AmTwo Brains for Learning: Left and RightDrawing On the Right Side of the BrainChildren of AquariusA Well Made Head: Using Your Intellectual ResourcesThink Better: Tools and TechniquesSix Hats for ThinkingThe Grammar of Imagination: Introduction to the Art ofInventing StoriesZen and the Art of Motorcycle Maintenance.

BOOKS BY AND ABOUT NED HERMANN AND THE HBDI

The Creative BrainMaking Connections : Before, During, AfterUsing your Whole BrainTechnical and Scienti?c WritingTwo Brains for the ClassroomUsing the Capacity of the Whole BrainCreative Problem SolvingThe whole brain business book.


TIPS FOR MAINTAINING A POSITIVE ATTITUDEYou can be sure that if you make the commitment toexpand preferences, enhance skills, and live morecreatively, you will reach your goal. The key is apositive attitude, not only toward specific shifts, butalso toward the entire change and growth process.How do you go about developing this positive mentalattitude? Here are some tips:

1. Give yourself a few pats on the back just for daringto try-most people never do.

2. Count the profit up front. Figure out what it costs younot to have the skill you want to develop. For example,if you are an artist whose office, studio, and marketingactivities are in desperate shape, you will never make itas a self -supporting painter. The profit of developing Aand B preferences may well be having a successfulcareer as an artist versus not having one.

3. Regard learning as an exploration or a scouting triprather than as a painful chore. You arent locked intoany change, and so you are truly free to choose!

4. Remember, you can choose freely. Youve alreadymade it this far with your current talents andinclinations. Your survival doesnt depend on changing.

5. Retain professionals to guide you in learning how tofunction in those modes. These days, teachers aboundfor developing every modality, including intuition, bodylanguage, lateral thinking, bookkeeping, writing -theres no shortage of professional help.

6. Get support from others. Associate yourself withsomeone who thinks in the ways you want to think, andthen work with that person on the solution to a difficultproblem, using your own preferred modes, but alsoobserving the other persons. Or develop a support group. Instead of working solo,find other people who have the same growth needsand desires that you do, and do a group project in yourquadrant of shared avoidance.

7. Use skills you have to get skills you want. Forexample, if you are an engineer who really wants to bemore creative but doesnt know how, gather researchabout creative people, and then quantify, organize,process, and analyze the data to identify characteristicpreferences common to people who behave creatively.



HBDI

Documents

b quadrant

style quadrant

d quadrant

quadrant profile score

work preferences

thinking style preferences

hbdi profile sheet

general preferences