Hazel’s makeover.

HAZEL’S MAKEOVER.

Anneloes Beverwijk 2207850

Karlein Lelieveld 2151316

TABLE OF CONTENT SWOT analyses

S: StrengthsW:WeaknessesO: OpportunitiesT: Threats

New productGreen and clean

New logo Mission statement Hazel’s angels

STRENGTHS (INTERNAL) Supplier Network Customer Base

Experience

WEAKNESSES (INTERNAL) Customers see Hazel as outdated

Catalogues unattractive

Too many different product lines (which are not great money spinners)

Poor quality of products

Lack of interesting new lines

Ordering procedures old fashioned

OPPORTUNITIES Using internet and e-commerce

www.hazelscosmetics.com Enter retail segment

Green products

THREATS Competitors

Less money for cosmetics

False start due to outdated image

A 3-STEP NATURAL ANTI-AGING PRODUCT!

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GREEN AND CLEAN No chemicals Natural ingredients Aloë vera / minerals Environmentally friendly jar

NEW LOGO

Symbol which stands for peace

Symbol which stands for: phisycal- mental- and spiritual health and protection against bad influences

MISSION STATEMENTS We believe in a green future we would

like to be in balance with nature

Every one deserves to be a natural beauty Hazels Angels

HAZELS ANGELS

Natural beauties who fight for nature

Thank you for your attention,

Questions?