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V E R T I C A L L I N E S Vertical lines represent a structural element that easily draws the eye up and down. When used they can give a geometric and symmetrical shape.
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V

E

R

T

I

C

A

L

L

I

N

E

S

Vertical lines

represent a

structural

element that

easily draws the

eye up and

down. When

used they can

give a geometric

and symmetrical

shape.

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Horizontal LinesHorizontal lines draw the eye across a room or space. Horizontal lines can

help a smaller space appear larger and wider. Be cautious though because

horizontal lines can also have a shortening affect. In the space pictured they

used various long horizontal lines to create a wide and spacious looking

seating area.

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Angular Lines

Angular lines can be very

useful in certain spaces.

They act as a good

specialized transitioning line

moving the eye in a pre-

designed line. Angular lines

can also be used as a focal

point in a room they can

add excitement to an

otherwise boring room but if

used to much they can look

busy and be overwhelming.

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Curved

Line

Curved lines

help carry your

eye gracefully

from one side to

another. A

series of curved

lines adds

rhythm and

easy decor to a

space.

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Sketch

Tightly Curved

Tightly curved lines are an easy

way to add décor to a space

however an over usage could

begin to disrupt the design and

start to look tacky. Tightly curved

lines are best used sparingly as an

element of design.

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Monochromatic ColorMonochromatic color is the variation of chroma and value in one hue. This

color scheme can be difficult to employ in design because a space can easily

be overcome by the specific color or become very dull and boring. It is

important when using the monochromatic color scheme that you vary the

chroma and value and that you break up the color with neutrals, such as

white or tan.

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Neutral Color

Neutral color schemes have always been very popular in design.

There are two types of neutral color schemes, true neutrals, which

include blacks, whites, and grays, and new neutrals, which cover

your browns and beiges. Neutral colors while popular and practical

can be very drab, it is important that with neutral colors you have

other points of interests such as pattern and shape.

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Unity through

ColorA unifying color can be very

important when you have

many different items in a

space. If a room has many

different shapes and patterns

the design can look sloppy.

You will need a common color

to bring harmony to the room

and unify the otherwise

unique objects. For example

in the kitchen photographed

the appliances are brought

together with the cabinetry

thanks to the same color

wood and finish. Bringing a

sense of harmony and

togetherness to the space.

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Variety through Color

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Variety through

Material

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Variety through

Furniture

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Unity through Repetition

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Modern in

Contrast to Old

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Visual

Symmetry

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Structural

Symmetry

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Visual Asymmetry

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Structural

Asymmetry

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Visual Radial

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Structural Radial

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Focal Point

Visual

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Focal Point Structural

,, A structural focal point is a key

part in a space’s design. The

structural focus is already

apart of the space and

naturally draws the eye.

Because it is already it own

emphasis you must be careful

not to crowd the strucure or

the space around it as it may

draw attention away from the

focal point and make a room

to busy. The bar at hotel Indigo

does a great job of letting the

bar be its own emphasis and

not adding clutter and making

it busy.

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Geometric Shape

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Dynamic Shape

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Abstract

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Natural Organic Shape

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Natural Form

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Analogous Color

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Direct

Complementary

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Triadic Complementary

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Tetrad

Complementary

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Double

Complementary

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