Having presence within the OU brand

Having presence within

the OU brand

An Academic Perspective

Who?

● Andrew Smith

● Network Engineering

● MCT

● @teraknor

What?

● Cisco Systems

● Manufacturers of shiny interweb data packet

shoving technologies

● Internationally recognised certification

What (for example)?

Cisco Engineers

and network

engineers in

general play with

these kind of

devices

Where (in OU terms)?

● Undergrad T216 - CCNA

certification

● Postgrad - F56 - CCNP

(x3) and CCNA-Security

certification

My Perceived Problem?

It is a matter of perspective … and a collective problem

My Perceived Problem … ctd?

It is a matter of perspective … and a collective problem

Cisco Certification > OU

OU > Cisco Modules

Opportunity

Creation of a leaky module

Educate OU students and be seen by the global Cisco

community

Opportunity - Teach by Twitter

Daily updates

‘Edusnippets’ in sync with

T216 Cisco study

From 2 to 4 times a day

All Free!

● We cannot predict what platform our

students/customers prefer to use

○ it could be a smart phone / tablet

○ or a web browser

○ or a specific application

● Nor should we care

● Developers everywhere have created the

software for us, for free

● so, lets use them all

Using Internet Gaffer Tape

T216

Automate ...

● Automate, Automate, Automate

● Sequential CSV’s of Cisco related content○ Follows study calendar

○ We know more-or-less when students will be covering

content

● Use a separate CSV with weekly reminders○ what should you be studying

○ what assignments are due

○ day schools (classes) or other module events

● As we are externally facing, occasional

information on the course opportunities we

offer○ Covert rather than overt

Automation continued ...

● Why CSV …

○ they work with the Hootsuite publisher

tools

■ but no repetition

○ they must be 5 mins or more apart

○ there has to be less than 140 characters,

as Twitter is the lowest denominator

■ requiring precision

● We generated over 1000+ automated

updates, which can be reused, amended,

added to etc

Enjoying multiple sources ...

Talk to them?

Generally they are ...

Find your allies ...

You will be

surprised what

others will RT,

share or promote

for you …

Impact ...

T216 14J has 400 students, best

effort estimates put at around 25% to

30% participation in social media

Yet, we note that there is a

community of 700 to 1000

We get many ‘faves’, RT’s, likes,

comments, shares … for some posts

many, others few and of course none

on others

Assessing Impact ...

● Feedback is very positive.

● With ethics approval now secured, in

May. I will be conducting research into

the perspective of all users.

○ Both internal and external.

● Watch this space

It is a learning cycle ...

The End ...

“Judge someone by

their questions

rather than by

their answers.”

― Voltaire