An Insight to
India Ltd.
Overview
Product Mix
Brand/Product
L P P
PLC
STPBy: Anil RaghavArmy Institute of Management & TechnologyGreater Noida
1971
40 years of Passion
Overview
Havells-Global HQ
………. Passion Continues2011
40 Years of Passion Switchgear
Plant
1993
Joint Venture with Geyer
1984
Meter Plant
1980
First Plant
1973
Fan Plant
2004
CFL Manufacturing
2004
Joint Venture with DZG
1997
Acquisition of Cable Plant
1996
Overview
2008 – Global HQ
Motor Plant
2008
Capacitor Plant
2006
2nd Switchgear Plant
2004
Acquisition of Sylvania
2007
Global CFL Plant
2009 2010
Inauguration of 2nd Fan Unit
A full-spectrum provider of professional electrical solutions
worldwideAn
Expanding Global Leader
Rs 5500cr+ (U$1 Billion +)One of the world’s largest lighting and electrical product companies
Global HQ:Noida, India
Overview
Broad Multinational Reach
Europe Major presence through Sylvania 5 manufacturing units Strong distribution channel
42% of consolidated revenue
Americas Presence through Sylvania 3 manufacturing units Strong distribution channel
16% of consolidated revenue
New Target Markets: China, Asian region & Latin America
42% of consolidated revenue
India Major presence through Havells
India 11 manufacturing units Strong distribution channel
Overview
Our Brands
Brands
World-class Brands &
Exceptional Products
- One Stop Shop for Havells & Crabtree Products- 63 Galaxies opened in different cities- Target to reach 100 by year end
Innovative retail initiative – Galaxy
First in the Industry to create a Galaxy concept
Strategies-Brand
-Unique Concept of Displaying Entire Havells Range in Wholesale Markets-First two Havells World in Delhi & Mumbai
Innovative Retail initiative – Havells World
First in the Industry to create a Havells World concept
Strategies-Brand
Product Width
Building Circuit
protection
Industria
l Circuit
Protection
Motors
Capacitors
Cables
And Wire
s
Lightnin
gCFL Fans
Modular Plat
e Switch
Geysers
Building
Circuit
protection
ACCl
MCB
Isolates
Changeover
Switch
Circuit Breaker
Distribution
Board
RCBO
Indicator Light
Industrial Circu
it Protection
Air Circuit Breaker
MCCB
Panel Board
System
By Pass Changeover Switch
Automotive Transfer
Switch
Switch Disconne
ctor
Control Gear
Fuse line & Fuse
Box
Fuse Holder
Motors
Foot Mounting
Flange
Motor
Foot cumflage
Inverter Duty Motor
Crane Duty Motor
Brake Motor
Capacitor
Normal Duty
Heavy
Duty
Super Heavy Duty
Agricultural Duty
Motor Run
Capacitor
APFC
Cable & Wire
s
Power
Cables
Aluminum
Control
Cables – copper
Copper
Flexible
Cables
LED Lighting
Consumer
Lighting
Commercial
Lighting
Down Lighter
Industrial
Lighting
Area Lighting
Road Lighting
Specialty
Lighting
Aura Lighting
CFL
Retrofit
Non Retrofit
Fans
Ceiling Fans
Oscillating
Portable Fans
Exhaust
Fans
Table Fans
Pedestal Fans
Air Circulator Fans
High Speed Fans
Modular
Plate Switc
h
Havells
Modular
Switch
Crabtree Modular
Geyser
Electric Storage Water
Heater
Instantaneous Water
Heater
Product Length
Product Width
Compact Fluorescent Lamps (CFL)
Bulb wastes, CFL saves
Positioning
CFL
RetroFit
Dwarf
Wormed
Spiral
Lilliput
Non-Retrofit
FPLSU/Du
Dichro
T5
Product
Product Line
Product Depth
Green CFL Brand
15 w
11w G24
20 W
23 W
11 wProduct Sub Depth
Product Line Length-Depth Concept
Labeling
Packing
Packaging
LABELING, PACKING & PACKAGING
Competit
o
rs
Havells G
reen
CFL
Decline of Production
Product Life Cycle (Green CFL)
MASS
Marketin
g
STP
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