Have a great business idea but no money? Here are …3 Crowd Funding Trend • Crowd funding is the process of asking huge groups of people to pool their cash and finance the creation

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Have a great business idea but no money?

Here are 3 amazing websites

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Purpose of lesson

You will learn about new information technology trends in marketing

Specific Expectations covered in this lesson

1. Summarize the changes in marketing that have resulted from

advances in information technology

2. Describe ways in which information technology has had an

impact on consumers

3. Predict the factors, trends and changes in information

technology that might effect the role of marketing in the future

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Crowd Funding Trend

• Crowd funding is the process of asking huge

groups of people to pool their cash and finance

the creation of a project

• This is a new trend that is showcased by several

of the companies in this lesson

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o Kickstarter is a funding platform for creative projects

o Filmmakers, musicians, artists and designers spend

weeks building their project pages and shooting their

videos

o In many cases the products have raised hundreds of

thousands of dollars

o When they're ready, creators launch their projects and

share it with their community

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Examples of Products

from Kickstarter.com

• The following slides showcase a series of

products from kickstarter.com

• Links to the videos are at the bottom of each of

the slides

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Romo

o Romo is a digital friend Robot o The Price - $150o Your iPhone or iPod touch will become its braino They are working on face recognitiono Romo has been on Kickstarter 2 times o What did they do with the money they raised the

first time?Link to videohttp://www.kickstarter.com/projects/peterseid/romo-the-smartphone-robot-for-

everyone?ref=live

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Galileo

• Galileo allows you to control the camera when you are

trying to have video chats.

• Swipe your finger on an IPAD and Galileo

reacts/moves.

• What compelled the inventor to make this product?

Link to video

http://www.kickstarter.com/projects/449163977/galileo-your-ios-in-

motion?ref=live

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Multi-Touch Watch

• 2 versions – Tik Tok $20 and a higher end version called Lunatik $50

• An iPod Nano becomes a watch

Link to videohttp://www.kickstarter.com/projects/1104350651/tiktok-lunatik-multi-touch-

watch-kits?ref=live

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Printrbot

• A 3D printer that takes plastic film (the stuff Lego is made of)

• It puts down the plastic layers on top of each other until it creates a plastic part

• The everyday person can put one of these printers together in 45 minutes using the parts he will send.

• What could you build with the Printrbot?

Link to video

http://www.kickstarter.com/projects/printrbot/printrbot-your-first-3d-

printer?play=1&ref=search

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Smart Things

• Wouldn’t it be great if your everyday items like your bed, door and lights could connect to the internet

• What did they develop?• They have an app that controls appliances and gives

you notifications when your children come home

Link to videohttp://www.kickstarter.com/projects/smartthings/smartthings-make-your-world-

smarter?play=1&ref=search

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Oculus Headset

• Worlds best virtual reality headset• Massive field of view 110 degrees• Head mounted display• High end Virtual Reality experience for the everyday

user

Link to video

http://www.kickstarter.com/projects/1523379957/oculus-rift-step-into-the-

game?ref=live

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Lumi Process

• Print on fabric using sunlight

• If companies like Kickstarter did not exist, how would

they market this product?

• Would this type of marketing be as effective? Explain.

Link to video

http://www.kickstarter.com/projects/lumi/print-on-fabric-using-sunlight-the-lumi-

process?ref=category

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Pebble

• What is pebble?• Describe the apps for Pebble.• How much money have they raised?

Link to videohttp://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-

iphone-and-android?ref=live

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Quadshot

•Hovers and does stunt flying moves at the flip of a switch.•Identify the target market for this invention. (age, sex, interests etc.)

Link to video

http://www.kickstarter.com/projects/jkg/quadshot-an-aerobatic-blend-of-rc-helis-

and-planes?ref=live

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Olloclip

• Explain the two functions of the Olloclip• How much money have they raised?

Link to videohttp://www.kickstarter.com/projects/patricko/olloclip-iphone-4-quick-change-

camera-lens-system?ref=live

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Double Fine

• Raised over $1,000,000 in just one day

• What is the idea?

• Describe the video they use to raise money for this

project

Link to video

http://www.kickstarter.com/projects/doublefine/double-fine-

adventure?play=1&ref=search

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Revolights

• What are Revolights?• Why is it important that the lights do not spin

continuously around the wheels?• He made several prototypes. Why are prototypes

important for inventors?

Link to video

http://www.kickstarter.com/projects/revolights/revolights-join-the-

revolution?ref=live

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GoPano

1. What does the GoPano allow you to do? 2. Do you think this is a good idea? Would you buy one?

Explain why or why not.

Link to videohttp://www.kickstarter.com/projects/1106196796/the-gopano-micro-a-lens-for-

capturing-360-video-on?ref=live

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Glif1. Describe the Glif. 2. What happens with a $20 donation?3. What do you think would be the best way to advertise

the Glif?

Link to videohttp://www.kickstarter.com/projects/danprovost/glif-iphone-4-tripod-mount-and-

stand?ref=live

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Relating kickstarter.com to unit

expectations

1. Compare the marketing on Kickstarter to a TV commercial marketing a product.

2. How has information technology had an impact on consumers? (How did consumers find out about and influence products 10 years ago.)

3. How might information technology continue to affect marketing in the future?

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Indiegogo.com

• This website is used to raise money for business ideas with a charitable twist. Money goes to businesses that are socially conscious.

• Also, in some cases money goes directly to charities posted on the website.

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Raise Money

• Everyone should have the opportunity to raise money. Now everyone does.

• People all over the world use our industry-leading platform to raise millions of dollars for all types of campaigns.

• No matter what you are raising money for, you can start right now.

Create Your Campaign – It is Simple• Tell people what you are doing, how they can help and what

unique perks they’ll get for becoming contributors.

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Indiegogo.com Activity

1. Describe the homepage2. Describe 3 things that people are trying to fund. How

much has each raised?3. Find an idea that has raised the most amount of

money. Briefly describe the idea and how much money was raised.

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Let’s Give Karen the Bus Monitor a

Vacation• Karen was bullied on the bus by students• People wanted to help her. • Their goal was to raise $5000 to send her on a

vacation• They ended up raising $703,123.00

Link to show the video about Karen(note: you only need to show a few minutes to get the idea of what happened to her)

http://www.indiegogo.com/loveforkarenhklein

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Quirky

o Quirky uses social media to help inventors improve

their products

o They design and manufacture 2 business ideas each

week

o The ideas come from random people who submit them

to the site

o Activity: Watch the video on the homepage at

www.quirky.com

Video: Path to Quirky

1. How did Ben Kaufman get started?

2. Describe Mophie.

3. What happened at the Macworld trade show?

Link to video

http://www.youtube.com/watch?v=GqYeWg7igkU

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Quirky Videos on Quirky.com website

1. Click on How It Works2. Show the 2 videos in this location

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Go to www.quirky.com

• Click on Shop. Describe 3 products

• Click on Participate. Watch the video.

• What can you do in this area? Describe.

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Check out these products from

Quirky.com

1. Scribe

2. Converge

3. Metal Cordies

4. Pivot Power

5. Digits

6. Space Bar

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Comparison Exercise

Using a table, compare and contrast

kickstarter.com, indiegogo.com and quirky.com.

Indiegogo Kickstarter Quirky

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Bibliography

1. Kickstarter.com website

2. Indiegogo.com website

3. Quirky.com website

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