Hatschek Pac West slides

“We’re Hands-On Learners”Music Industry Studies @ Pacific

PacWest Band Fest – April 13, 2013Presented by Keith Hatschek,

Jacuqeline Rocarmora & Ryan Valenzuela University of the Pacific

PacWest Presentation - 2013 2

Session PlanWelcome!

Part 1 – the busine$$ of music

BrainQuest – Music Mogul Quiz Show

Music Management Study & Pac Ave Records projects (Jacqueline/Ryan)

Final Exam

Q & A


Music Biz 101

Who earns more? Kelly Clarkson Max Martin (co-writer

of Clarkson’s hit “My Life Would Suck w/out You”)

Who earns more? John Mayer Michael Solomon,

Brick Wall Management (John’s manager)


Get the inside 411…

Top 10 artists generally earn less than: Hit songwriters Powerful artist managers Successful record producers Film composers Top record label executives Leading music publishers


Hatschek’s 50 to 1 Law

For every major artist you see on YouTube, at a concert or on late night TV…

You’ll find a support team of roughly 50 professionals helping them deliver their “product” to their fans


Hands On Managers

Entertainment attorney

Music publisher

Record producer

Music video director

Copyright administrator

Online music retailer

Sound/Lighting tech

Public relations

Tour coordinator

Concert promoter

Recording engineer


BrainQuest – aka Who Wants to Be a Music Mogul?

We need 4 volunteers to participate as a teamAnd one volunteer to be our score keeper


BrainQuest 1

Who owns a hit song?

Is it the…SongwritersRecord companyPublisherRadio station

Students say:


Song Ownership - 1

Who owns a hit song? Songwriters generally own original, copyrighted

musical compositions Record companies own the copyright in the sound

recording Publishers exploit the song and generally earn

50% of the songwriter’s income Radio stations pay a performance license to the

song’s owners via performing rights societies such as ASCAP, SESAC and BMI


BrainQuest 2

Is it legal to burn your own mix CD using other CDs you have purchased?TrueFalse

Students say:


Home Made Mix CDs – 2

Is it legal to burn your own mix CD using other CDs you have bought? If you purchased a CD, then you have the

right to copy it for your own personal use, called the “fair use” doctrine allowed in the Copyright laws of the U.S.

If you grabbed it off a torrent or other unauthorized site, it ain’t legal…


BrainQuest 3

Who likely earns more money, Carrie Underwood or her manager?CarrieHer manager

Students say:


Earnings Power - 3

Who earned more money in 2012, Carrie Underwood or her manager? Managers make 15-20% of the GROSS earnings

of the artist Artist’s generally earn their cut of an album or

concert's NET

Example: $1,000,000 GROSS from arena concert

Manager’s cut is $200,000 (20% of $1,000,000 gross) Underwood’s cut of the NET (earnings after all expenses

are paid out) may be in the $50-100,000 range


BrainQuest 4

Which artist won this year’s Grammy Award for Best Album and is proud of its DIY, Indie business approach which allows them total artistic control and a bigger profit on each CD or download? The Black Keys Mumford & Sons Arcade Fire

Students say:


Small Is Beautiful – Indie Power 4

Mumford & Sons – Babel Before the rise of the Internet, bands relied on

record companies to invest large sums of $ to help record and promote their albums, back tours and get airplay

Today, more and more bands are deciding to keep more control of their business affairs and in so doing, are able to earn significantly higher profits from record sales, tours, merch. (T-shirts, hoodies, stickers, etc.)

Indie is IN! (We study Mumford’s label, Glassnote Records, as part of our Indie Label class)


Music Management Studies

UOP Music Management Studies degrees combine: 4 years of music studies (including performance, theory and

ensembles) Intensive business curriculum Micro-tracks in DIY label ops, recording technology,

performing arts administration and music products Internship opportunities in LA, NY, Nashville and San

Francisco at leading companies

Alumni of program have had high success rate in a very competitive industry!


Other Study Areas

Concert Production

Performing Arts Administration

Music Supervision & Licensing

Artist Management

Live Sound Fundamentals

Music Industry Research

Internships – Concert Production


Clockwise from left: Pavement @ the Bob, Carrie U., Aventura, Stockton Arena

Summer ‘13 Music Biz Camp


Indie Label Class


On sale at concert and on iTunes, Amazon, etc.


Final Exam – True or False

Managers usually earn more than band members. When you hear a song on the radio, the radio station exclusively owns that song. Less than ½ of 1% of major label albums break even.Copying songs from a torrent site is legal.There is no guarantee that a band signed with a major record label will earn more profit than a band on an Indie label.


Final Grade

You passed with flying colors!


Resources

pacific.edu/conservatoryBillboard magazine – the bible of the music biz www.billboard.com and www.billboard.biz Spin, Rolling Stone, Pitchfork Media, MOG Music Blogs, Echoes-Insight for Indie Artists blogs, Music Connection for ideas on new bands, jobs, industry trends and to get the dish


Q & A session

Contact info Keith Hatschek, University of the Pacific

[email protected]

www.pacific.edu/conservatory/mmgtHow To Get a Job in the Music and Recording Industry, available online at Amazon.com

Hatschek Pac West slides

Entertainment & Humor

fans pacwest presentation

range pacwest presentation

bmipacwest presentation

years of music studies

pacific pacwest band

hit song

mumfords label

song ownership