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HATCH! FAIR 2013 21-22 December 2013
Indochina Plaza Hanoi
Report on the Event Reporting date: Dec 27th, 2013
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Contents
» Event description
» Event objectives
» Challenges & opportunities
» Target audiences
» Event highlights
» Mass-media clipping report
» Performance and value
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Event description
» HATCH! FAIR 2013 was the first major
event organized by HATCH! PROGRAM
» The exhibition & conference venue was
Level 2, Indochina Plaza Hanoi
» The sponsors were: Alpine Creative,
Indochina Plaza Hanoi, Mekong Housing
Bank, Kingsmen, Highlands Coffee and
Pho24
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Event objectives
» To share knowledge & experience about start-ups in Vietnam
» To connect start-ups with business community, customers & potential partners
» To raise awareness to the general public about HATCH! PROGRAM
» To communicate that well-made start-ups are important to the development of Viet Nam
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Challenges / Opportunities
Challenges Opportunities
• HATCH! PROGRAM aimed to raise $10,000, but only could raise $2,000 from sponsorship (from VTI, MHB).
• This is the first annual event ever organized by HATCH! PROGRAM
• The event was organized in the time crowded with year-end, holiday, and charity fund-raising events
• 3-days before Christmas, participants were unable/unwilling to attend
• First Start-up exhibition and conference combined in Vietnam
• Rough-finish room conveys true feeling of start-ups like events in Silicon Valley
• Wide range of media attended • Not only technology start-ups, but also
start-ups in other sectors attended • Organized parallel with week-end
Christmas holiday exhibition at Indochina Plaza Hanoi
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Target audiences
» Would-be entrepreneurs
» Existing entrepreneurs
» Students
» Businessmen / supporting services
» Investors in Start-ups
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Target audiences
1000 visitors:
» 30% SMEs and supporting entities,
» 26% founders and entrepreneurs,
» 22% wannabe-entrepreneurs,
» 21% coders and programmers,
» 1% investor
17 speakers
15 startups and 5 DEMOs
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Event highlights
Executive summary:
All internal expectations were exceeded, but external expectations were not carefully set,
lessons learned are assessed herein.
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Pre event
HATCH! FAIR at
Cancham Networking Event HATCH! FAIR
Promotional Video
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Pre event
HATCH! FAIR
team work HATCH! FAIR
Interview with InfoTV
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THE EXHIBITION
HATCH! FAIR 2013
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Exhibition
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Exhibition
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Exhibition
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Exhibition
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Exhibition
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Expectation
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Reality
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THE CONFERENCE
HATCH! FAIR 2013
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Conference
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Conference
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Conference
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Conference
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Conference
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Expectation
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Reality
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Mass-media clipping report
Key Media Release
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Media Report
7 television media
» HanoiTV, VTC1, VTC10, HCaTV, infoTV,…
» 13’ story on Sharing Vietnam
» 4.5’ story on infoTV
40 online media
» 150+ articles about HATCH! FAIR 2013
1 print media
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Media Clipping
Truyền hình Hà Nội Thời sự 23:00
Key Media Release (Television News and Programs)
*Detailed media report to be presented in media clipping book
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Media Clipping
Key Media Release (Television News and Programs)
*Detailed media report to be presented in media clipping book
Truyền hình infoTV Phóng sự 18:00 – 21:00
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Media Clipping
Key Media Release (Television News and Programs)
*Detailed media report to be presented in media clipping book
Truyền hình VTC1 Thời sự 18:00
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Media Clipping
Key Media Release (Online)
*Detailed media report to be presented in media clipping book
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Key Media Release (Online)
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Performance and value
Judging our stated key performance
indicators (KPI) against actual
results, we met all targets.
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Key event metrics*
Item Expected Actual Result
Speakers 16 speakers
16 speakers
Start-ups & DEMOs 15 start-ups
5 DEMOs
15 start-ups
5 DEMOs
Media 3 TV stations
30 online & print media
7 TV stations
40 online media
1 print media
>150 news about HATCH! FAIR
Attendees 1,000 pax expected ~1000 pax arrived
* After the execution of the new plan of 1 room.
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Performance and value
(continued)
Positive commentary (source: feedbackstr.com pole, taken
21-22 December by roaming pollsters)
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Positive
» Professional and methodical organizing
» Practical content from various topics
» Useful panel discussion sessions
» Beneficial market overview sessions
» Start-up reflected venue and atmosphere
» Enthusiastic and thoughtful organizers
» Beneficial media coverage for start-ups
» Inspiring and practical guest speakers
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Performance and value
(continued)
Negative commentary, including resolutions / actions taken
(source: feedbackstr.com pole, taken 21-22 December by roaming pollsters)
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Negative
» Inexperienced Audiences
» Unavailable WIFI
» Not well prepared venue
» Some unskillful guest speakers
» No in-advanced, fixed and delivered content
» Not enough networking time
» No break between sessions
» Lack of direct translation
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Constructive
» Organize better instruction from parking site
to the event site
» Spread more published information
» Raise more booths and startups
» Encourage integrative activities from start-up
and booth holder
» Publish in advanced: slide, timeline, speakers
and topic
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Constructive
» Organize more communication method with
attendance: SMS, Email, Info Package
» Lack of recruitment material
» Expand topics
» Raise more specific cases
» Raise focused audiences: founders and
wannabe entrepreneurs
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Taken Action
» Collect feedback between team members
» Collect feedback from other parties:
FeedbackStr, Attendees, Speakers, …
» Record, consolidate and documentize all
feedbacks
» Ask, answer and follow-up with all people
who give negative feedbacks
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Public Feedback
BUSINESS IS OPEN See for yourself, on the web, our unfiltered
HATCH! FAIR 2013 feedback.
HATCH! FAIR 2013 Conference:
https://www.feedbackstr.com/reviews/hfcf
HATCH! FAIR 2013 Exhibition:
https://www.feedbackstr.com/reviews/hfex
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See you at HATCH! FAIR 2014
October 11–12, 2014
Thanks for being with us in the beginning,
and believing in HATCH!
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