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BYHASSAIN (A36)RIZWAN (A46)

YASER (A34)VIJESH (A)NIZAR (A)

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E-Business and E-Commercey E-Business: the conduct of business with the

assistance of telecommunications and

telecommunications-based toolsy E-Commerce: the conduct of commerce in goods and

services, with the assistance of telecommunicationsand telecommunications-based tools

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Introduction: The Elements of E-

Commerce

y

Your business may be small-but the Internet lets youthink big. Whatever product or service your businessoffers, the Internet levels the playing field and lets youcompete with bigger businesses, reaching customersaround the world who can conveniently buy from you

24 hours a day.

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y But in the competitive world of the Web, growing yourbusiness and increasing your profits online requires

some careful planning. For every successful e-commerce businesses, there are dozens that fail by notaddressing basic risks and pitfalls along the way. So totake full advantage of the e-commerce opportunity,make sure you base your Web business on a solidfoundation that covers every element ofe-commerce

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. ep ne: s a s our n ne

Identity with the Right Web

Addressy To Get and Manage Domain Names

y Once you've decided on your Web identity, Registering

is easy and inexpensive.y E-commerce businesses most often register a name

with "com" as the domain name suffix , but often alsoregister their names with ".net" and ".org

y The Internet Corporation for Assigned Names andNumbers (ICANN) recently announced seven newTLDs - .biz, .info, .name, .pro, .museum, .aero, and.coop.

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II. St T : B il Us r-Fri ly

Sity With a domain name in place, you're ready to start

building your e-commerce storefront. But before you

begin, take some time to plan.y A. Plan Your Site Carefully

y B. Choose the Right Site-Building Tools

y E-Commerce Site Design

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III. St T r : S t U r

S rv r- r S l ct ISP t H sty Your Web site is a series of files that reside on a special

computer, called a Web server, connected to the

Internet. For customers to visit your site, they mustactually connect to that Web server via the Internetand view the files. Web servers and the Internetconnections that link them to visitors must be fast andpowerful enough to quickly respond to all the visitors'requests to view your site.

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IV. t t L k f r i

H sti g C m yy Paying the host for your own dedicated server, a

solution used by larger and busier sites, provides fasteraccess and ensures that your site will be accessible tovisitors 100 percent of the time

y Hard-disk storage space. Smaller sites may need only300-500 MB (megabytes) of Web site storage space

y Availability. If you run an e-commerce business, your

site must be accessible to customers 24 hours a day.ISPs and Web hosts maximize the availability of thesites they host using techniques like load balancingand clustering

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V. cc t Cr it C r sy Accepting credit cards and other methods of payment

online for your online business is crucial to yourbusinesses success. If a customer has to send you amoney order by mail, your sales will suffer becausemost people won't want to do that. It's too slow to do itthat way. They have to wait until the check gets to youin addition to waiting on the package to come from

you.T

he hardest task with setting up an ecommercewebsite is to find a trustworthy and reliable servicethat will allow you to accept credit card paymentsonline and without too many problems

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VI. St S v : Pr m t r Sit

y You can have a great web site, but if no one knows it's thereit won't do you any good. Add it to search engines,directories, spam-free ffa pages, and guest books. Ensure

not to put blatant advertisements in someone's guest book.That's very rude and would offend anyone. Take a lookaround the person's web site and tell them what you likedabout it, while also leaving your link. Invite them to signyour guest book if you have one. You should attach your url

to every email message you send out. This makes it easy forsurfers to come back to your web site. Be patient because ittakes time build up a steady flow of traffic. Paid Promotionis highly recommended because you don't have to wait to belisted in search engines.

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VII. N , St rt S lli g

y With an online identity, a Web host, an eye-catching,professional-looking Web storefront, rock-solid

security, easy-to-use payment management, and theright promotions, your e-commerce business is readyto succeed in the competitive world of the Web

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