Harvesting Emotions

HARVESTING EMOTIONS

YOUTH MARKETING TACTICS & SOCIAL MEDIA

Photo by Harold Laudeus on Flickr

“I don’t do status updates my mom does that. I post photos”

random teen in London sub

IF YOU WANT TO MARKET TO YOUTHS

YOU NEED TO UNDERSTAND

THEM

Photo by Benurs on Flickr

REMEMBER THAT FIRST

BIG LOVE?

Photo by opethpainter on Flickr

THEY THINK IT WILL LAST FOREVER

Photo by Ed Yourdon on Flickr

PASSION DRIVES THEM

THEY IDENTIFY WITH SOME

BRANDS IN A DEEP EMOTIONAL

LEVEL

Photo by andy_5322 on Flickr

THEY DON’T REACT WELL TO BEING GUIDED

Photo by Chad Santos Kurono on Flickr

THEY ARE ALWAYS

CONNECTED

Photo by aginorz on Flickr

+

OK BUT HOW DO WE ENGAGE THEM?

Text

FOLLOW SIMPLE RULES

Photo by Cherry Cyanide on Flickr

THINK LONG TERM

Photo by brains the head on Flickr

MAKE THEM PART OF

THE GAME

BE CURIOUS

Photo by jmcmichael on Flickr

IDENTIFY YOUR TARGET

Photo by *Jeffrey* on Flickr

CREATE A SOCIAL ECOSYSTEM

Photo by itsbeach on Flickr

TELL THEIR STORY NOT YOURS

Photo by Strupey on Flickr

DON’T BE ORDINARY

Photo by IK's World Trip on Flickr

THANK YOUStavros Kontaktsis

VP/Strategy Director Avakon+http://about.me/stakon

ReferencesEmotional Data by Tara HuntHow to Youthsource like Ford by Graham Brown