Hart Square helps The Prince’s Foundation for Building Community to engage with members How Hart Square’s experts enabled the Foundation to make better use of its CRM system to benefit members and stakeholder relationships Case study – Charity +44 (0)344 567 8790 [email protected]www.hartsquare.co.uk
Hart Square helps The Prince’s Foundation for Building Community to engage with members and enabled the Foundation to make better use of its Raisor's Edge CRM system to benefit members and stakeholder relationships.
The Prince’s Charities is a group of not-for-profit organisations of which HRH The Prince of Wales is President:18 of the 20 charities were founded personally by Prince Charles.
The group is the largest multi-cause charitable enterprise in the United Kingdom, raising over £100 million annually. The organisations are active across a range of areas including opportunity and enterprise, the built environment, responsible business, and education.
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Hart Square helps The Prince’s Foundation for Building Community to engage with membersHow Hart Square’s experts enabled the Foundation to make better use of its CRM system to benefit members and stakeholder relationships
“We engage.” Those are the first words you see on the website of The Prince’s Foundation for Building Community (PFBC).
What started in 1987 as HRH Prince Charles’ ‘Vision for Britain’ has evolved into a charity that aims to engage, educate and empower communities globally.
Today, the Foundation is involved in more than 25 projects worldwide, focusing on issues such as sustainable development, heritage skills and reconstruction following natural disasters.
Engagement with the Foundation comes via a number of options, including becoming a member and making regular or one-off donations.
The Foundation uses The Raiser’s Edge CRM system to manage its donors and stakeholders, but recognised it needed to use the system to its full potential in order to increase engagement with members, donors and stakeholders.
It has ambitious plans to grow to 100,000 members over the next few years.
The Foundation met with us at an event and was impressed with our experience of The Raiser’s Edge software, and our track record in helping organisations in the charities sector.
It was obvious from initial conversations that we could help them maximise the use of their CRM.
We discovered that the Foundation’s new web site project, effectively a re-branding of the organisation, was due to go live.
There wasn’t really any integration between the Foundation’s web content management and CRM systems.
In using the website to drive membership and donor activities, integration was essential.
We immediately became part of the Foundation’s project team, changing and adapting to its immediate needs and quickly delivering integration between the two systems in time for the new website launch.
Client quotes“We didn’t need to explain our requirements – their experts had already been through this process many times with various charities and knew exactly what to do. They were amazing – they immediately became part of the project team, changing and adapting to our immediate needs and quickly delivering integration between the two systems in time for our new website launch.”
“To be honest, the new website launch would never have happened within the planned timescales if it hadn’t been for Hart Square, either technically or from a project management point of view.”
Catherine Woodhead, Director of Development at the Foundation
“Hart Square has really enabled us to leverage our investment in our CRM system. The company obviously has a deep understanding of CRM and fundraising processes, and the CRM technology itself. Their experts appreciate how charities like us operate, and how we work within limited budgets. We trusted them and they supported us throughout - in fact, they went above and beyond what we expected. Hart Square is very professional, and is all about the end result.”
Catherine Woodhead, Director of Development at the Foundation