How are representations created in music videos to promote artists? Support – The boy in titanium was alone and had no support, homeless people in Heaven had no support. Emeli Sande recognises the struggle. Long shot. Social inequality – homeless people in heaven’s music video and this shows that Sande recognises their struggle. (In) tolerance – people often dislike difference, hunted and didn’t help the boy in titanium, David Guetta is more tolerant to difference. Long shot. Minority – Heaven showed minorities, Bethnal green area, and outcast. She celebrates diversity Mid shot Supernatural – The boy is shown as different, promotes David Guetta as he supports difference and equality. Mid Shot