Nov 01, 2014
CAST
Synopsis
The end begins as Harry, Ron, and Hermione go back to Hogwarts to find and destroy Voldemort's final horcruxes, but when Voldemort finds out about their mission, the biggest battle begins and life as they know it will never be the same again. -IMDB
World Wide Release Date:July 15th (US)/July 7th (UK)
Genre: Fantasy
Budget: $250 Million
Widest!Release: 4,125 theaters
In Release: 140 days / 20 weeks
Director: David Yates
Writers: Steve Kloves (screenplay) J.K. Rowling (novel)
Marketing Objectives
Gain greatest amount of target for last film
Maximize weekend gross of last film
Retain box office #1 longer than other Potter films
RESEARCH
TargetHarry Potter is a 4 quadrant film:
The fantasy genre appeals to the children, young kids and older kids (Males and Females Under 25)
Adults can also be seen on subway stations reading the books with no covers. (Males and Females Over 25)
Teens also have an interest in these films and most
have grown up with the Harry Potter Series.
Harry Potter is also a family film that everyone can
come out and enjoy.
Sue Kroll- President of Warner Brothers Pictures World Wide Marketing gave me advise about the target.
Competition Market Voice Chart
Harry Potter50%
Transformers40%
Smurfs10%
Release DateI will keep the release date for Harry Potter and the Deathly Hallows Part 2
at the July 15th release date based on:
AFTER another summer blockbuster Transformers 3
School is out for the summer
Demographic is outside of the house more
Potter Films usually make more during summer release dates
Weekend release date gains more of the target
Last Potter film in a strong release week
Gross of Potter FilmsGross
$974,733,550
$954,501,070
$938,212,738
$933,959,197
$895,921,036
$878,643,482
$795,634,070
Prediction$985,000,000 !11%
Harry Potter and the Chamber of secrets #2
Harry Potter and Sorcerer's Stone #1
Harry Potter and the Deathly Hallows Part 2 #8
Harry Potter and the Deathly Hallows Part 1 #7
Harry Potter and the Prisoner of Azkaban #3
Harry Potter and the Order of the Phoenix #5
Harry Potter and the Half Blood Prince #6
Harry Potter and the Goblet of Fire #4
Warner Brother’s Top 10 movies
Abilities Capability= Harry Potter has great capability seeing that its the
last film in the series it has tons of potential to keep number one box office spot longer than the last potter film.
Playability= Harry Potter and the Deathly Hallows Part 2 has a large amount of playability based on gross of previous films.
Marketability= Harry Potter and the Deathly Hallows has great marketability based on this film being the last film, and the ending is what everyone wants to see.
Buzz ability= Based on results from Rotten Tomatoes one of the most used movie websites. Harry Potter films have never received anything lower than a 78%
CreativeOne sheet with 3D Effects (At the beginning )Trailer Partner with Universal Studios and its hotels for poster placement Snap Tag handouts during promotions Large building cover advertisementsRun poster in Top 5 consumer magazines
Product PromotionsPartner with YouTube to have a submit your own Harry Potter trailer. Partner with schools to have readings by Harry Potter look a likes to
promote the film and reading.Luna Lovegood also wore converse shoes in the Harry Potter in the Half
Blood Prince we would also bring them back. Harry Potter stunts at The Wizarding World of Harry Potter.
MediaBuy same amount of day time & prime time points
to catch children who are younger. Prime time is key to gaining awareness for the film. Partner with television shows like Good Morning
America and have a week of Harry Potter interviews with the cast in exchange for tons of daytime play.
Radio interviews may catch fringe drivers.
InternetAfter a trailer screen you have this option to Buy last DVD or Get current film Info.
After Choosing Film info you have your menu screen with Info about the movieTrailers Downloadsand “Muggle Hub”
MobileAugmented reality of all theaters via 3D map using
smartphone.Harry Potter theater locator via GPS Automatic ticket purchase alert Text HP72 to 43892 for Potter wake up call.Live Streaming content of Harry Potter events Harry Potter and the Deathly Hallows Part 2
ringtones.
Harry Potter custom QR code stickers