Harrogate BBEH SEO Presentation

Getting Your Business Ahead Online

Steve Hooper UK Wedding SEO

Who Am I?• I run a website design and promotion company called UK

Wedding SEO

• 19 years experience with design and promotion of websites

• Since launch UK Wedding SEO has helped over 140 small and medium sized wedding industry businesses

• Worked around the world with some of the biggest names in online promotions

• Have helped small businesses go from zero to success online for over 9 years in the European markets.

• Please don’t Google me without safe search on!!!!

What am I going to Teach You?

• Three Essential Google Tools

• Three Things Every Website Must Have

• Three Things NO Website Should Have

• Three Top Social Media Tips

• Three Top Tips for SEO

• Three Top Blogging Tips

Three Essential Google Tools

• Google Analytics

What does Analytics Do?

• Allows you to track visitors to your website

• Allows you to see where your website traffic is coming from

• Allows you to discover know if you are targeting the right area

• Gives you an insight into how your website is performing

• It’s easy to use and not to be frightened of!



• Google Webmaster Tools

What is Webmaster Tools?

•Google Webmaster Tools

• Allows you to submit a site map with all your pages to Google

• Tracks errors on your site

• For the non techy.......Just submit the site map let Google sort its own knickers out of a twist.



• Google Webmaster Tools

• Google+ Places for Business (AKA Google Local)

What is Google+ Places for Business?

• A free place to get a good Google Listing

• A way to get seen in the Google Results without having a site

• A way to get your business visuals seen (Photos and Videos)

Where can you find them?

• Google Analytics http://www.Google.com/analytics

• Google Webmaster Tools http://www.Google.com/Webmaster

• Google+ Local http://www.Google.com/Local

http://www.Google.com/analytics

http://www.Google.com/Webmaster

http://www.Google.com/Local

Three Must Haves for Every Website!

• An XML Site map

What is an XML Site map?

• A way of telling Google what pages you have on your site!

• It’s a funky bit of code that no one see’s but the search engines

• It links into Google Webmaster Tools (and Bing Webmaster tools if you want to double up on where you can be seen)


• An XML Sitemap

• Clear easy to read and visible text

What is clear easy to read visible text

• Think about a newspaper and what people are used to Black on White!

• Think about who you are writing for, write as you speak for better response on text.

• Choose a sensible font and font size for your website


• An XML Sitemap


• If you are bricks and mortar your website needs your address

Why does my website need my address

• Without it no one can find you

• Without it Google doesn’t know where you are

• Without it you are just a website with no physical location

• With it you can be found

• With it Google knows you are in your town

• With it Google knows that customers come to you


• An XML Sitemap


• If you are bricks and mortar your website needs your address

• BONUS.... Every method of contact you have make sure people can find you through it

Why lots of contact methods

• Social media people will contact you

• Your Phone Number (please please add your phone number)

• A contact form not everyone likes using email

• An Email address cause not everyone likes using contact forms

Three “Don’t You Dare Do That on your website”

• Tiny poor quality images

• Unreadable text (magenta on black...... black on yellow = MY EYES ARE BLEEDING!!!)

• Music, it’s not big it’s not clever just please don’t do it

• BONUS Pages called links! Google HATES THEM!

Three Top Social Media Tips

• Post Interesting content regular and often

Why post interesting content regular and often?

• Meet Adam Leyton..... He knows his shizzle on Social Media @TopTablePlanner www.TopTablePlanner.com

• It is called social media, not ram your message down peoples throat media.

• Good tweets and Facebook posts get shared on, bad ones vanish into the ether

• Good content raises your profile and reputation on Social Media.



• Interact and Talk to People...REAL PEOPLE!

Interact and talk to real people

• When you like something and put out a retweet or a Facebook like, tell the owner you’ve done so and liked it.

• Start Conversations, it is called SOCIAL MEDIA after all?

• If you are at an event talk on social media about and to those that are there! Build a buzz




• Be Nice

Be Nice on Social Media

• It’s not rocket science is it?

• Being nice and being helpful builds recommendations

• If things need to be deleted then delete them




• Be Nice

• BONUS... Offer Free WIFI in your business premises to encourage your brides to talk about you to build your social footprint.

Three SEO Tips

• Unique Page Titles and Descriptions for each page in your meta tags

A bit technical this bit so feel free to take a 5 min nap!

What is a meta tag and how do I find it

• Easy answer, ask the person who did your website

• Slightly more technical answer is it looks like this....<title>Your Page Title Here</title><meta name=”description” content=”description here”/>

• It is in the code at the top between the bit that says <head> and </head>

Three SEO Tips


• Alt Tags on your images


What is an Alt Tag?

• It is text that the website uses if the image doesn’t load.

• It gets read by Google

• It is code that is part of the image (if you have a content management system like Wordpress it is in the bit where you upload the image called Alternative Text)

Three SEO Tips


• Alt Tags on your images

• Earn links don’t buy them


How do I earn a link?

• Do something good and get talked about

• Write for a local paper or publication

• Get featured on a blog (www.weddingideasmag.com www.lovescarlett.com www.bridesupnorth.com and so on)

• Going back to the Social Media bit... Be helpful and be nice!

http://www.weddingideasmag.com/

http://www.lovescarlett.com/

Three Tips For Blogging

• Blog Regular and Often

Blog Regular and Often

• As with Social Media (look for the link between them) Blogging on a regular basis will increase your traffic to your website naturally

• Once a week would be a good way forward Twice even better but quality over quantity



• Ask people what they would like to see on your blog

Ask people about blog subjects

• Ask your current customers what they would like you to tell them!

• Get ideas from family and friends

• Check out your analytics see if there are keywords people want answers to



• Ask people what they would like to see on your blog

• Ask industry experts to answer questions and be featured on your blog

Ask Experts to write for you to answer questions

• Build your reputation by getting them to blog for you

• Build your social footprint as they talk about being featured on your site

• Increase the people that know about your business

How does all this fit in with SEO?

• Creating good content using your blog

• Creating links through social media and guest blogging

• Building your reputation by talking to people

• Increasing your social footprint by publishing good content

• All of the above + A really good footprint to get your online presence moving in the right direction!

The Quick Fire Five For the Future

• Make sure your website is mobile friendly

• Always keep an eye open for new social media websites

• If you don’t understand get an expert to do it for you

• Don’t think about what you like think about what is good for your clients and visitors

• If you have a newsletter and you offer a free deal when people sign up......Please make it worthwhile!

Free doesn’t always work well

Helping Wedding Businesses Make An Online

Impact

THANK YOU FOR LISTENING

www.UKWEDDINGSEO.co.uk

Harrogate BBEH SEO Presentation

Documents

good google

dont google

google results

google doesnt

google hates

google webmaster toolshttp

google analytics http

social media tips