LISTEN UP! How to Use Social Listening to Grow Your Clients Business...and Your Own!
Jul 02, 2015
LISTEN UP!
How to Use Social Listening to Grow
Your Clients Business...and Your
Own!
What Is Social Listening?
Social Listening & Twitter
Harness “Tactical Serendipity”!
Listen To Your Client’s Brand
Example - Neiman Marcus
Spy On Your Competition!
Example - Saks
Listen To Your Market Space
Example - Social Media
Attend Conferences Virtually
Example - #AXWI
Monitor Twitter Chats!
Example - #TChat
Become a “Link Listener”
Example - SpinSucks.com
Find Your #SoMe “Snow Leopards”
Example - Forbes.com CEO’s
Start Social “Prospecting”
Example - NYC Tech CEO
Create Predictable Models
Example - CEO Target
After You Have Listened...
Get Your Social Media Six Pack On!
Your Daily Social Media Exercises
In Conclusion...Always Be Listening!