Harness the Power of Live Engagement Data to Supercharge Your Marketing Programs Emily He | Chief Marketing Officer November 2, 2016
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Harness the Power of Live Engagement Datato Supercharge Your Marketing Programs
Emily He | Chief Marketing OfficerNovember 2, 2016
In-person events are the most effective marketing tactic.— Content Marketing Institute
Digital
Adoption rate
Time spent per user per day
(minutes)
Sessions per user per day
70% 37 38ENGAGEMENT
SUCCESS
…Ushering in an era ofLive Engagement Marketing
Live Engagement Tour 2016
Live Engagement Tour 2016
Live Engagement Tour 2016
Live Engagement Tour 2016
Live Engagement Tour 2016
5 Quick Ways to Enhance Your Marketing Programs with Live Engagement Data
1. Segment attendees by interests, topics, and engagement.
2. Deliver personalized follow-up based on expressed interests.
3. Inform your content strategy in big ways.
4. Empower your brand advocates to personalize their follow-up interactions.
5. Equip Sales with the information to optimize personalized follow-up conversations.
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