Harlem Arts Alliance

Fundraising and Marketing for Small Nonprofits

Hans Hageman & Associates, LLC

Bernadette HagemanHans Hageman

Website/Blog

Thank You

Direct Mail

Email

Story

Print advertising

Email blasts

Postcards, flyers

The 80/20 Rule

Goal – What is the objective?Reality Check – Objectively, how do things stand now?Options – What are the potential solutions?Will – What WILL you do? When are you going to do it? What are the obstacles?

Become a Thought Leader

Collaborate

FundraiseCustomer

Service

Professional Network

Goal Tactic

Tool Metric

Local businessesTicket buyers Artists

AlumniCurrent/potential

employees

Wordpress/homebase

YouTube/show what you can do

Twitter/authority

Facebook/community

•Net promoter score•Testimonials•Campaign naming•Video•Handwritten notes•Storybank•Donors as Fundraisers•Online “thank you”program•Crowd source “perfect fundraising appeal”•Feature in newsletter

Mashable

Hootsuite

Google AlertsH

ub

spo

tG

rad

er

Website

SEO

Domain name

Capture

emails

Pictures

TitlesKeywordsLinksContentMeta tags

Google Analytics

Listen twice as much as talkWho is hot in your space?What are people saying about you?CollaborateMake sure you engage !

Make it a “PAGE” and not “GROUP”

Get Vanity URL

“Like” button on website

Balance “brand” and people

Update daily

Include news in your field

•Distinguishing feature of theorganization•Industry scan•Organizational challenges•Digital media audit

Flash Mobs

QR Codes

AWeber/MadMimi

EventBrite

Groupon

HARO

Facebook& Google Places

Donor Segmentation

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