Happy Paths: UX Tested, Unicorn Approved -- Katie Swindler

Happy Paths:UX Tested, Unicorn Approved

Katie Swindler, UX Director

Red route

Red route

27%More Reliable

10%FASTER

6%Less Accidents

Bus Route Improvements

Red route

Red route

Critical +/OR

frequent

Business Goals & User Goals

Red route

Red route

Red route

Red route

Red route

It takes our users

32 StepsTo set up voicemail

On our competitor's System it only takes

7 Steps

404 Error Page404 Error Page

Get a DemoGet a Demo

“Get a Trial” is last in list so it’s a natural path right

to goal

VEW NEXT FEATURE

In conclusion

Red route