Hannah Tan - Work Portfolio

Hannah TanW O R K P O R T F O L I O 2 0 1 5

Rebel Waite (2015)

BlackSheep (2014)

Sample Vectors SS 2014

Spring Summer 2014 Collection

BlackSheep Campaign (2014)

Social Media

Visual Merchandising

Maldita (2014)

Brand Summary

Women’s Wear Lookbook (2014)

Men’s Wear Lookbook (2014)

Maldita Campaign (2014)

Maldita X/ +M campaign (2014)

Vogue USA (2013)

Meg Magazine (2011)

Styling Work (2012-2015)

Contents

Rebel Waite is am up and coming

luxury shirt company launching in

the United Kingdom in September

2015. It was started by designer

Alexandra Rebel Waite

Rebel Waite

Social Media Strategist (2015)

K E Y R E S P O N S I B I L I T I E S

In charge of creating online

promotions and campaigns for

social media platforms

Creating curated editorial

content for social media

(facebook,instagram,twitter)

Blogs

Style features

Flat lays and collages

Publishing content and

managing the editorial calendar

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Rebel Waite

Rebel Waite

Blacksheep

BlackSheep is a local fast

fashion teens wear brand in

the Philippines with over 27

department store corners

nationwide and one boutique. The

brand was desperate to reassert

its positioning in the teen girl’s

segment, with a a whole new look

and marketing strategy.

Brand Manager (2014)


Repositioning the brand in the

teen girl’s segment.

In charge of product

management including product

design, material and finished

product sourcing, and product

development. (SS2014-FH2014)

Developing all marketing and

promotional efforts including

events management and social

media management

“Andi’s New Love” campaign

featuring local celebrity Andi

Eigenmann

Relaunched www.blacksheep.ph

Launched BlackSheep in the

Philippine’s leading e-commerce

website, Lazada.ph

Launched BlackSheep in the

biggest direct-selling catalogue,

Natasvha

Developing and implementing

visual merchandising directives

for departmentstores and

boutiques.

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Blacksheep

S P R I N g S U M M E R S K U S ( 2 0 1 4 )

Blacksheep


Blacksheep


Blacksheep


Blacksheep

Model: Andi Eigenmann

Photos by: BJ Pascual

MUA: Jake Galvez

Hair by: Jay Wee

Styling and Art Direction: Hannah Tan

S P R I N g S U M M E R C A M P A I g N ( 2 0 1 4 )

Blacksheep

B L A C K S H E E P. P H

C O N T E N T M A N A g E M E N T

S O C I A L M E D I A M A N A g E M E N T

Relaunched blacksheep.ph

with a whole new look, targeting

the local teen girl’s segment in

the Philippines

Boosted social media

presence: Increased Facebook

likes by over 55,000 likes,

increased Instagram followers

by over 2700 followers.

The “Andi Loves BlackSheep”

campaign gained so much

traction online and was featured

in several high traffic websites

such as inquirer.net and

business world.

Blacksheep

V I S U A L M E R C H A N D I S I N g

Revamped in-store visual

merchandising to complement

the brand’s repositioning

Designed all window treatments

featuring Andi Eigenman as the

brand’s latest endorser.

Supervised merchandise displays

to highlight best-selling product

categories

Blacksheep

E V E N T M A N A g E M E N T

Spearheaded the “Andi’s New

Love” Mall Shows, featuring the

brand’s new ambassador Andi

Eigenman

Blacksheep

Maldita is a Philippine women’s

wear brand that epitomizes the

Filipina’s effortlessly sexy attitude.

Maldita operates 25 directly

operated stores nationwide as well

as over 70 department store corners

in all leading department stores.

Maldita

Apparel Designer (2014 )


Designed and developed the

menswear collection for fall/

holiday 2014

Designed and developed the

women’s wear collection for fall/

holiday 2014

Designed and developed the plus

sized women’s wear collection for

fall/holiday 2014

Developed all campaign

materials for fall/holiday 2014,

including in-store graphics,

outdoor advertising, and online

banners.

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Maldita

F A L L / H O L I D A Y 2 0 1 4 L O O K B O O K

Women’s Collection

Photos by: Kara Chung

Model: Luana Lobo


Maldita



Maldita



Maldita

M A L D I T A M A N


Men’s Collection


Model: Luana Lobo


Maldita

M A L D I T A M A N


Men’s Collection

Maldita

C A M P A I g N

Maldita

Photos by: Mark Nicdao

HMUA: Ken and Roman

Models: Luis Manzano and Nikki gil


C A M P A I g N

Maldita


HMUA: Ken and Roman



C A M P A I g N

Maldita


HMUA: Ken and Roman



M A L D I T A X / + M

Maldita

Maldita X/ +M are the two plus size

brands operated by Maldita. The

two brands were created to cater to

the growing plus size market in the

Philippines with each brand created

exclusively for two of the leading

Department stores in the country.

Maldita X was created exclusively

for the SM Store, while +M was

created exclusively for Robinsons

Department Store.

M A L D I T A X / + M

Maldita

Both Maldita x and +M releaseat

least 12 skus per month, all

products are priced below 20£.

VogueUSA

Press Assistant for Vogue

USA in Paris (2013)


2nd assistant to Florence

Mouvier, European Director of

Vogue Advertising

Prepared communication tools

and press kits

Coordinated print and digital

materials for clients

Prospecting for potential

advertising clients in Europe

Assist with meetings for

European clients specifically for

Paris and London

Vogue USA

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Meg Magazine

Intern for Meg Magazine

(2011-2012)

Featured in the 10 best dressed

in the September 2011

Assisted with pullouts

Product shoots

Editorial assistant for cover

shoots, and fashion editorials

(November 2011-March 2012)

Contributing Writer for Meg

Magazine/Mega Magazine 2012)

Travel writer for several different

issues of Meg magazine

In charge of “Get the Look” and

“Style for Less” segments

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Meg Magazine

Styling Work

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Contest for I-D Magazine 2015


HMUA: Czari Domingo, Slo Lopez

Models: Nika Higashionna, Martin Tanquin


S T Y L I N g W O R K









Shoot for Kara Chung

Photos by:Kara Chung

HMUA: gianne Esguerra

Models: Julian Culas, Tola, Sarah Kelly

Styling: Hannah Tan

S T Y L I N g W O R K

2015




Styling: Hannah Tan




Styling: Hannah Tan

Photos by Mark Nicdao

HMUA: Ken and Roman

Models: Nikki gil and Luis Manzano


S T Y L I N g W O R K 2014Maldita Campaign

Photos by Mark Nicdao

HMUA: Ken and Roman

Models: Nikki gil and Luis Manzano


S T Y L I N g W O R K 2014Maldita / Maldita Man Lookbook


Model: Renato Freitas and Luana Lobo








Phots by Jake Versoza

HMUA: Maldita Salon

Model: Dani Silva


S T Y L I N g W O R K 2014Maldita X/M+ Lookbook

Photos by: Tim Arafiles and Arthur Tan

HMUA: Nicole Ceballos

Model: Hannah Tan


S T Y L I N g W O R K 2013Shoot for Hueart



Model: Hannah Tan




Model: Hannah Tan


Photos by: Andie Javelosa

HMUA: Kat Trebol

Model: Hannah Tan


S T Y L I N g W O R K 2012Shoot for OS Accessories

Photos by: Andie Javelosa

HMUA: Kat Trebol

Model: Hannah Tan


Photos by: Tim Arafiles and Kara Chung

Models: Janna Tee, Simmy Lopez, Adam Santiago, Karla

Aguas, Amanda Alegre, Nico Salva

Hmua: Slo Lopez

Styling: Hannah Tan

S T Y L I N g W O R K 2012Shindig Animalia

Photos by: Tim Arafiles and Kara Chung

Models: Janna Tee, Simmy Lopez, Adam Santiago, Karla

Aguas, Amanda Alegre, Nico Salva

Hmua: Slo Lopez

Styling: Hannah Tan

Thank you!

Hannah Tan - Work Portfolio

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