Handdowns.co.uk - Helping local parents save on school uniforms

The Team at Handdowns.co.uk

Angus

Ava

Carina Charles Linda

Louise Sharon

Chris Manju

TEAM SQUARED!GROUP 3

Executive Summary

“ Helping local parents to save on school uniforms”

An ecommerce website that facilitates the buying and selling of second-hand school clothes which can be very expensive when bought new.

Market size for new uniform is between £75m and £100m*

2000 Independent

Schools

Problems- New uniforms are expensive for some independent schools- Buying second hand uniforms can be tricky- Children outgrow uniforms quickly

Solutions- Handdowns.co.uk offers the chance to buy pre-owned uniforms and save cash- Clothes can be recycled once outgrown reducing clutter

NEED

So Much to Re-Sell!Oundle School Example

• 2 navy blazers with school badge

• 2 pairs charcoal grey trousers• 8 school regulation shirts

(striped)• 1 pair black leather shoes• 10 pairs socks• 1 school tie• 2 house ties• 1 dark grey or navy suit

• 1 plain navy woollen or house scarf

• 10 pairs pants• 3 pairs pyjamas• 1 dressing gown• 1 pair slippers• 1 umbrella• School navy pullover opt• School navy coat optional

Unique Value PropositionPain Relievers

Round the clock access

Time & money saving

Happy child / happy parent

Gain CreatorsSave moneyEfficiency

24/7 ordering, free next day delivery

Unmanned collection point

UVP

Good quality used uniform/kits for busy parents in their local

area, 24/7!

Relieve the pressure of having to fund and find kits parents need

quickly and easily for their child at their local school

Unfair Advantage• Mobile Compatible: by offering the site

on all platforms (PC, tablet and mobile) access 24/7 anywhere

• Find What You Want: advanced search function

• Buy Easily at Best Price: option to buy at auction or buy now

• Transparency: easy price comparison

Competitive EnvironmentOffline

• Second hand uniform and sports shops in schools

• New uniform and sports shops in schools

• New uniform special outfitters

Online

• www.schooluniform.co.uk• www.uniformswap.co.uk• www.unicycle4schools.com• www.blazered.co.uk• www.preloved.co.uk• www.gumtree.com• www.ebay.co.uk

Key Partners, Activities and Resources

Partners

• Partners with Bursars• Partners with Governors• Partners with Parents’

Associations• Partners with Friends of

Schools

Activities• Build and maintain website• Take payment via PayPal• Secure buyers and sellers in

marketplace• Employ staff• Administration• Customer service• Marketing

Customer Segments

• Parents requiring school uniform

• Parents wishing to sell school uniform

• Schools looking to gain funds

Early AdopterParent of prep school student on a sponsored place

B2C C2C C2B

Segments will be geographical, school specific, gender, size specific and differ across nursery, pre-prep, prep, senior and sixth form in independent sector.

Meet Diane…

Customer Relationships and Channels

• Websites• LEA website• Forums/communities• Blogs• PPC – ‘school uniform’• Citizens Advice Bureau and

similar

Channels

Relationships

LEA (state sector)

Governors

Friends

Parents’ Associations

Bursars

Revenue Streams

Year 1 Year 2 Year 3 Year 4 Year 5£0

£500,000

£1,000,000

£1,500,000

£2,000,000

£2,500,000

£3,000,000

£3,500,000

£4,000,000

£4,500,000

£5,000,000

Cost StructuresSetup/Implementation £

Content marketing 1,000

Web development 6,400

Registration/ins 400

Total 7,800

Running per annum £

Hosting 260

Maintenance 4160

Wages 26,000

Wages (Customer Service) 26,000

Advertising 5,000

Contingency 10,000

Total 71,420

Headline Figures Years 1 - 5Year 1 Year 2 Year 3 Year 4 Year 5

Sales £27,400 £164,400 £761,400 £2,920,000 £4,470,000

Cost of sales £12,220 £10,000 £30,000 £30,000 £45,000

Gross profit £15,180 £154,400 £731,400 £2,890,000 £4,425,000

Expenses £79,220 £100,000 £180,000 £210,000 £265,000

Net profit -£51,820 £64,400 £581,400 £2,710,000 £4,205,000

MetricsO

nlin

e st

ore

sale

s • Site visitors• Conversion rate• Shopping basket

abandonment• Sales• Most/least popular

items• Most/least popular

areas/schools Soci

al M

edia

Met

rics • Content appreciation

• Content amplification

• Sentiment• Conversational

exchange• No. of fans

Thank you for listening!Any questions?