HANDAX

gary baldwincurriculum vitae

I find the hand ax, one of the oldest and longest-used tools, a metaphor for my approach to graphic design. Even as digital media is dominant, it is not the tool that is important but the result. I take an “Occam’s Razor” approach to design, meaning simple is almost always better. That is not to say that complexity has no place in good design but that complexity is the result of necessity rather than style. The bulk of my design experience is in print although I apply the same principles in all my creative endeavors. My wife and I founded Open Source Gallery in 2008 in a tiny storefront adjacent the brownstone we live in with our three young sons. I also conceptualized, designed and am owner of Der Kommissar, a well-loved Austrian bar and grill.

gary baldwin hAnDAx@ GMAIl.cOM

1-917-541-6056

profileARTIST, DESIGnER, phOTOGRAphER

experience

AMERIcAn cRAfT MAGAzInEASSOcIATE ART DIREcTOR

KIyOShI KAnAI Inc.ASSOcIATE ART DIREcTOR

ISSEy MIyAKEpRInT ADS wITh IRvInG pEnn, SAlE cARDS, SIGnAGE

plEATS plEASE STATIOnARy, SAlE cARDS, AnnOuncEMEnTS

hEllER GAllERy DESIGnER fOR pRInT ADS

cATAlOG DESIGnER fOR ARTISTS

OwnER, DER KOMMISSARAuSTRIAn bAR AnD GRIll, DERKOMMISSAR.nET

fOunDER, OpEn SOuRcE GAllERyOpEnSOuRcEGAllERy.ORG

educationMfA, SchOOl Of vISuAl ARTS, 1996

bA, unIvERSITy Of TExAS AT AuSTIn, 1992

referencesAvAIlAblE upOn REquEST

I began working for Kiyoshi Kanai Incorporated right after graduate school in 1996. I had, at that point, very little “design” experience as my studies had been focused in fine arts. I started as an assistant/apprentice working under and with Kiyoshi, another designer, and a produc-tion designer. we did many other projects but I really found my sense of style while designing American craft magazine. As my skills improved and responsibilities grew, the other designers and production people became unnecessary as it was more expediant to do it by myself. I just produced the magazine with Kiyoshi or on my own when Kiyoshi was absent. As associate art director, I did everything from photo editing to color corrections (also all post production work of the images chosen for the magazine). cover design, page layout, typesetting, house ads, and the press-ready mechanicals, lead up to the press okays, which i did in Strasburg, virginia every other month. There was not an aspect of the magazine’s design or production that I did not have a hand in. The following pages show a few of the layouts from the magazine.

here are a couple of the annual advertising rate cards that I designed using my own digital imagery. An example of the interior is at right.

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JoiN our email liST: [email protected]

aPrilLINO TAGLIAPIETRA

april 20 – 23, 2012SOFA NEW YORK

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nI’ve had and still have the pleasure of working with the heller Gallery. I have produced all their print ads for the last ten years plus. following are some recent examples.

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september 28 – october 20IVANA ŠRÁMKOVÁ

november 2 – 4SOFA CHICAGO

december 5 – 9ART MIAMI

Photo: Gabriel Urbánek

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APRIL 6 – 28LINO TAGLIAPIETRA

April 20 – 23, 2012SOFA NEW YORK

STEFFEN DAMJOSEPHA GASCH-MUCHE

TOBIAS MØHL LINO TAGLIAPIETRA

May 4 – 26 SIBYLLE PERETTI

June 8 – 30 LUKE JERRAMTAGLIAPIETRA, SATURNO (deTAil), glass/metal stand, 77.5” x 34” x 15”

JOIN OUR EMAIL LIST: [email protected]: Russell Johnson

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september 7 – october 6MARC PETROVIC

JoiN our email liST: [email protected]

september 28 – october 20IVAnA ŠRÁMKOVÁ

november 2 – 4SOfA CHICAGOamBer CoWaN, JoSePHa GaSCH-muCHe, JeaNNeT iSKaNDar, KlauS moJe NormaN mooNeY, marC PeTroViC, SiBYlle PereTTi, iVaNa ŠrÁmKoVÁ

november 17 – december 22MATT MOULTHROPPHILIP MOULTHROP

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, 2012, glass/metal, 13 x 10 x 11 inches.

I began working on ISSEy MIyAKE ads, sale cards, signage, stationary etc. while at Kiyoshi Kanai Inc. Kiyoshi, Issey and the late Eiko Ishioka studied together at Tokyo university. Of all the interesting characters, parties and events that these projects often entailed, the most fascinat-ing experience was the chance to work with the great Irving penn. At left is an example of the ad campaign that ran for years with Irving providing a picture and we providing the typesetting and print-ready mechanical for magazine production. what may seem a simple job was not. Mr. penn was about as exacting a man as you could imagine. Everything had to be perfect. bringing over these simple mechanicals to his studio was nerve-racking, yet exhilirating when he agreed that, yes, this is perfect. following are some designs for invitations, cards and stationary.

cover at left and the interior above of a tri-fold invitation card.

plEATS plEASE, was an Issey Miyake line of clothing famous for its inventive use of pleating technique and the clothing’s diverse functionality.

nancy kubale Palm Beach Fine Craft Show / Atlanta ACC

www.nancykubale.com

ed branson

selvas, 24”– 42” tall. photo: john polak

edbranson.com

W I L L I A M Z I M M E RG A L L E R Ypresents:A STUDIO FURNITURE RENDEZVOUSAt SOFA Chicago 2009

Featuring works by: Vivian Beer, Garry Knox Ben-nett, Timothy Coleman, MichaelJean Cooper, John Dodd, JohnDunnigan, David Ebner, GailFredell, Tom Hucker, MichaelHurwitz, Silas Kopf, Tai Lake,Tom Loeser, Wendy Maruyama,Alphonse Mattia, Brian Newell,Richard Scott Newman, TimothyPhilbrick, Sylvie Rosenthal,James Schriber, Rosanne Somer-son, Joe Tracy, and Kent Townsend

P.O. Box 263, Mendocino, California 95460 • [email protected] • williamzimmergallery.com • 707 937 5121

left and right are few examples of hundreds of magazine ads I have done over the years.

The following pages show some samples of artist’s catalogs I’ve put together. I take special pride in the catalog on this spread. Jacob just wandered into my gallery one day and asked if I could pay him a studio visit. when I got there I took one look at his brushtroke paintings and asked him why he wasn’t painting directly on the wall. I gave him a show to do just that (which is on the cover at left). This show helped him get picked up by a major chelsea gallery.

patricia watwood is a young artist who paints in a classical style about contemporary issues.

Stephen Telasnik is a great and underrated American artist. This is a book of his amazingly detailed, large-scale, graphite drawings.

cover at left and detail above of the catalog for the vienna choir boy’s 500th anniversary.

Carey Haynes

1 TRASH (3:58)

2 PLEASE, PLEASE (3:26)

3 BETTER THAN YOU (4:29)

4 OH, ELAINE (3:36)

5 COLD AND MEAN (3:15)

6 NIGHTMARE (3:47)

® 2009 FinnDoo Entertainment, Ltd • 466 Broome St, 4th Fl., NYC 10013 • www.findoo.com

PLEASE, PLEASE– BETTER THAN YOU– COLD AND MEAN– NIGHTMAREProduced by Pete MatthewsRecorded and Mixed by Pete Matthews at Ardent Studios– Memphis, TN

TRASH– OH, ELAINEProduced by Miguel Scott for Retnuh ProductionsRecorded by Count Jus for Retnuh Productions at Kitchen Studios in Tree Sound Studios– Atlanta, GA

All tracks mastered by Brad Blackwood at Euphonic Masters– Memphis, TN

Executive Producer– Michael A. Youmans

Photography– Eric JohnsonHair Stylist– Terry MathisStylist– Ari HarrisChoreography/Movement– Stephen GallowayCover Design– Gary BaldwinLegal Representation– Serling, Rooks & Ferrara

www.myspace.com/careyhaynesmusicc/o FinnDoo Ltd.466 Broome St., 4th floor New York, NY 10013Contact info: [email protected]

Thanks– Jae Choi, Joe Serling, Artisan Hotel Memphis, Tree Sound Studios, Ardent Studios, Adam Braddock, Jimmy Bass, Aaron Pollard, Adam Dodds, Lance Germany, Daniel Waddell, Tony Mac, Richard Butler, Tamela Jaranilla, Stephen Haynes, Laura Haynes, Jason Paseur, Travis Gullick, Robert Haynes, Connie Haynes, Justin Haynes, Rebecca Anguiano, Marion Haynes, June Williamson, Jennifer Sullivan, Brittany Haynes, and Joyce Dancel

Warning: All Rights Reserved. Unauthorized duplication is a violation of applicable laws.

The Guys

Jason Howie– Drums Carey Haynes– Lead Vocals, Piano, Harmonica

Josh Haynes– Lead Guitar, Backup Vocals

Hired Hand

Landon Moore– Bass ( except TRASH and OH, ELAINE )

cD packaging for the young Memphis-based singer carey haynes.

The next pages are a brief collection of my personal photography.

Der Kommissar offers a brooklyn twist on an Austrian institution, the würstelstand. Sausage stands in vienna are far more than glorified hotdog carts, they are the nexus of food culture. Rather than taking their food to go, patrons tend to hang around, have a beer, and interact so-cially. featuring a menu of artisanal Austrian-style sausages, eight draft beers, and an extensive selection of schnaps, Der Kommissar brings a little bit of vienna to 5th Ave.

The Open Source mission is to share conceptually-driven art with our community and beyond by using contemporary initiatives to engage our peers, both adults and children, and, in turn, find inspiration in the community. Open Source Gallery provides a space for artists and other creative thinkers to share ideas with the public in a structured environment, offering outlets such as creative workshops and lectures to engage the wider community. Open Source supports a cross-disciplinary and participatory approach to art and art-making as a way to promote artis-tic dialogue and critical commentary.

© handax 2013