PRESENTATION: Learn to love what’s happening below the line. Carlos E. Corredor Gold Crown Marke.ng Local Hallmark Cards, Inc. #LSS2016 Image here
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PRESENTATION: Learn to love what’s happening below the line.
Carlos E. Corredor Gold Crown Marke.ng -‐ Local Hallmark Cards, Inc.
#LSS2016
Image here
2000 ROOFTOPS
650
OWNERS
MARKET VARIABILITY
Hallmark’s national advertising is important for building strength and
relevance of the brand and to showcase products that establish Hallmark Gold Crown stores as the place that best delivers a branded experience.
“”
Local store marketing efforts support the brand as well as increase loyalty to a specific store, reach new consumers
in the retailer’s communities, and gives the store credit for marketing.
The RCM program is an easy-to-use online tool box that provides the capabilities and knowledge to allow retailers the flexibility to execute their local store marketing.
RCM
DIRECT MAIL
SOCIAL
SEARCH
IN-STORE
LANDING PAGES
crown rewards consumer database
branded content
customer acquisition
marketing expertise
PROVIDING expert marketing advice
PLACING orders efficiently OFFERING technical support
“With great power comes great
responsibility…”
Uncle Ben, Spiderman
Free publicity for 25 years… PRICELESS!
69¢
DRIVE traffic and dollars (
Manage your BRAND ( EXTEND your marketing budget reach
(
THANK YOU
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