Your Most Reliable Partner In Food Industry Half Yearly Marketing Report
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Your Most Reliable Partner In Food Industry
Half Yearly Marketing Report
Marketing Content Table
i. DEFINE MARKETING
ii. NPD ( New Product Development)
iii. BTL ACTIVATIONS Exhibition Hi-Tea & Bakery Seminar Cake carnival plan 2017 Plan for food service
iv. New Product Packaging Designing
v. SOCIAL MEDIA ENHANCEMENT
What is Marketing...?
“Marketing is the sum of all activities that take you to a sales outlet. After that sales takeover.”
Profitable marketing look like this.....
Cost to acquire Customer lifetime customer = value
“ Marketing attract customers for less cost than they contribute in your profit.”
New Product Development
Successfully Developed New Product 2017
1. Pectin Based Cake Glaze in 1kg pack chocolate & crystal flavour.2. conducting Whipo Star market validation after submission of validation report we
launch it in July.
New Product In Pipeline 2017
1. Premium non dairy topping cream Delight Gold with dairy blend already under trails with R&D. Brand name registration has been done and packing design also finalised.
2. Eggless premixes work in progress 5kg pouch packing design prototype is ready.3. Product development of Kiwi Glaze flavour under process with R & D.4. Planning on fruit filling , chocolate slabs in bakery vertical & cheese & sauces for food
service vertical.
New Product Packaging Designing
Note :- Cake Premix brand is just for reference original name is not
finalize yet.
Successfully organised The Mega Food Exhibition of the
country AAHAR-2017.
Bakery Seminar
• Conducted at Bhubaneswar & Agra
• Bangalore & Ranchi line up in august
Glimpse Of Bakery Seminar
Plan For Food Services
• Initiate First food service seminar for the first time
• Planning to do at least 3 in this year.
• Also provide food services same space at AAHAR 2-017
Carnivals & Cake Shows At Outlet
•Cake carnivals always at the demand of customers to
increase the footfall at his counter..
* We have execute 10 carnivals at Valentine Dayacross the country.
Locations No.of
Carnivals
Chandigarh 1
Delhi/NCR 4Uttra khand 1
Mumbai 1
Bangalore 1
Ludhiana 1
Indore 1
Facebook Promos Of occasional Days
https://www.facebook.com/Shineroad
THANK YOU
Related Documents
