What is Driving the Evolution of the Halal Market and How Can the Food Industry Innovate and Leverage the Trends and Emerging Opportunities of This Segment? Fi Asia MEGAtrends 2013 RJ. Liow Founder & CEO of AYS An Award Winning Manufacturer for Halal Ready to Eat Meals & Marketer
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Halal New Economy: Fi Asia MegaTrend 2013 by Liow Ren Jan, Founder & CEO of AYS
In AYS we aspire to build a sustainable business that goes beyond the conventional commercial platform. We want to play a part to create the most impact to the life of our consumers and society,
Our goal is to be a trusted brand for International Business Advisory, Halal Eco-System, Specialty M.I.C.E & Halal RTE Meals provider - beyond religion boundaries, across nations, to create a truly "Borderless Future" for our clients and partners.
Besides halal ready to eat meals, we have started a new and exciting business platform in 2013, ie to help companies and government trade organizations around the world to achieve their international business development goals.
We generate leads, develop market entry and development strategies, identify and connect distributors and partners in our specialty markets – ASEAN, Middle East, China, Indian Subcontinent and Africa. Check out www.goinginternational.com.my for more information.
We also provide the following services:
1. Training and consultancy services for setting up of Halal eco-system. Our focus is to provide advise and training to governments, as well as entrepreneurs around the world on halal compliance, management of a halal business, and marketing of halal products and services.
2. Coaching for owners/CEOs - a high level hand holding program for owners and CEOs of an organization, with special focus on corporate strategies and marketing of their organizations.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
What is Driving the Evolution of the Halal Market and How Can the Food Industry Innovate and
Leverage the Trends and Emerging Opportunities of This Segment?
Fi Asia MEGAtrends 2013
RJ. LiowFounder & CEO of AYS
An Award Winning Manufacturer for Halal Ready to Eat Meals & Marketer of the Region’s Most Exciting Integrated Halal Ready to Eat Meals System
Key take outs on 4 aspects: 1.How are halal food trends evolving following the rising incomes and growing population of halal consumers that is expected to account for 30% of the world’s population by 2025?
2.What is the export market potential for the halal food market and are there emerging segments in this category?
3.How can the halal food industry innovate to meet changing market demands for greater food variety?
4.How can the integration of the halal food manufacturing industry and Islamic finance drive the industry further?
A glimpse of AYS
Our vision...
“A trusted global halal compliant products and services provider, and a halal business connector”
AYS created a
NEW category in the Malaysian F&B
industry:
Sri Kulai’sBRAND PROMISES..
No Added PreservativesNo Added MSG
Biodegradable Packaging
VoteS of VoteS of Confidence!Confidence!
A 1-InnoCert Double A’s A 1-InnoCert Double A’s Rating CompanyRating Company
Licensing of Sri Kulai RTE Licensing of Sri Kulai RTE Station: Low Cost, No Station: Low Cost, No kitchens!kitchens!
Media Media coverage: coverage: Print & TVPrint & TV
www.marketinghalal.com.my
Speaking engagements :EntrepreneurshipFMCG industryInternational market entry & development
Once one understands Halal Toyyibban (what is permissible and wholesome), one will realize that halal as a concept could be
appealing to both Muslims and nonMuslims.
Halal New Economy
Halal Key Drivers of Growth
USD 2.1 trillion
Sizeable and growing Muslim
population
Sizeable and growing Muslim
population
Growing economic
development in Muslim countries
Growing economic
development in Muslim countries
Emergence of potential Halal
markets (China & India)
Emergence of potential Halal
markets (China & India)
Muslim population worldwide (2010) = 1.8 billion
Forecasted to grow at twice the rate by 2030 representing
27% of global population
“Between 1990 and 2010, GDP per capita for Muslims
worldwide has grown at a Cumulative Annual Growth Rate (CAGR) of 6.8% (Global
CAGR: 5.0%).”
“Chinese Halal markets is worth USD2.1 billion and growing at 10.0% annually.”
Source: Islamic Association of ChinaSource: United Nation and IMFSource: Pew Research Centre
Diverse Sectors In The Halal Industry
Halal is a
VALUE
PROPOSITION
that exist within
key elements of
the supply chain
of the
intersecting
industry sectors
Global Market for Halal Products
FMCG sector
Global market for Halal-potential products, 2005**
• The Halal market has been quantified as the target market that can potentially be captured
• Approximately 67% of these Halal-potential products are categorized as fast moving consumer goods (FMCG)
• FMCGs in the primary meat and food sectors account for 62% of the market
Does not include Islamic Financial Services. Services involved in final product e.g. certification, logistics, R&D are included in sectorial values**Based on sales revenue***Halal processed food is taken as 66% of the total based on world Halal meat consumption****Only non-alcoholic beveragesSource: Euromonitor reports; FAOSTAT
100% = USD 2.1Trillion
Cosmetic &
Personal Care
The Halal Economy:
•Global halal trade: > US$2.1 trillion
•Halal trade: < 10% of global trade
•62% of the halal industry involve food
•Halal food 17% of global food industry
A BIG opportunity awaiting…
•Many Muslim worldwide do not have access to halal products
•Halal industry still in infancy
•A Blue Ocean strategy
Halal Food – the universal language
Supplying multi-cuisine and staple foods to Muslim & Non-Muslim globally
IndianCuisine
ChineseCuisine
WesternCuisine
WesternCuisine
WesternCuisine
Middle EastCuisine
Middle EastCuisine
IndianCuisine
The underlying principal for a Muslim diet food has to be: