Create a new logo for a German textile company, who is producing the finest corporate fashion! The outerwear-products of HAKRO are mainly used in a work-environment with a lot of dust and dirt. That’s why the quality of HAKRO is extremely high to make the product last very long. You can wash (60-Degrees Celsius) and tumble it more than a 100 times wi- thout loosing its colour or its form. So the life cycle of a single item is extremely long, if you compare it with competitors like Fruit of the Loom etc. HAKRO itsself is not a multi-billion-dollar company supplying the worldwide market. No! It is a family-owned and run company with about 100 employees who distribute only to the German-Market. They are more a manufactory than a factory. The working conditions and the ethical standards are a Top-Benchmark in the whole industry, as well as the en- vironmentally sustainable production. After 20 years using the same Logo, its time for a relaunch. The Logo should be more into the direction of a manufactory, that’s why we show you some moods in that direction. The Mandatory is to do two logos: one with the old element „DOT“, the other one without. Please also integrate the new claim. The old claim “ACTIVE WEAR” is no longer in use. 1/4