Haja | Sunita
Jan 12, 2016
Haja | Sunita
Outline Current Business Model SWOT Analysis Growth Options Strategy
Advantages Disadvantages
Internship Opportunity
Business Model
Non-profit Organization
sAltruja
Fundraising System
Integrate
Promotes
Supporters
Business Model Sponsored by : Exist-up grant from the Federal
Economics Ministry and the European Social Fund grant over € 94,000 EUR
Investors: High-Tech Startup Fund, Bavaria seed funds, business angels Dr. Kirchner and Dr. Ferber
Target Customers : Non-profit organizations Revenue: Transaction fees of incoming donations Cost: Operational costs (e.g. salary), enhancing
software, Conducting workshops, seminars & lectures
SWOT AnalysisStrengths•Excellent online presence•Healthy Funding•Built for customers•Very focused ecosystem of services
Weaknesses•Target market is Germany•Reliance on people’s good will
Opportunities•Expanding to Asian regions•Tapping onto resources
• Lien Centre, http://www.lcsi.smu.edu.sg/
• Start Now Pte Ltd, http://www.startnow.sg
Threats•Other companies, e.g.Crowdrise
Recommendations
Growth Options Expanding to Asian regions
590 million people in Southeast Asia Most still in developing stage No online fundraising platform focused on South
East Asia
Strategy Set-up regionalization development team in
Singapore Partner with Institutes of Higher Learning to tap
onto opportunities and resources available for students Example: Institute of Innovation and
Entrepreneurship in SMU Potential SPRING funding
Advantages Anyone including foreigners can set up and operate
a business Well regulated economy Foreign companies who setup a Singapore
subsidiary company enjoy tax resident status world-class infrastructure Located at the heart of the Asia Pacific region Allows a corporation to be a 100% foreign-owned
company
Disadvantages Foreign businesses with a Singapore branch office
are also required to file the audited accounts of their parent company
Foreign companies should designate at least one director who is a Singaporean citizen or a holder of Singapore Employment Pass, Entrepass, or Dependent Pass.
A general meeting must be held on an annual basis High cost of living
Internship scope Market the solution to Singapore market Research and provide roadmap for setting up a
regional office in Singapore Market segment Source funding Set-up office Potential partnership with Institute of Higher
Learning