Hair n Make-Up Carnival

Hair n Make-Up Carnival

On15 th of March, 2014

Venue :- JW MarriottChandigarh, India(As pe r ava i l ab i l i t y )

S t a r G l i t z z I n t e rn a t i o n a lE v e n t M a n a g e m e n t C o .M a n a g i n g & M a r ke t i n g Pa r t n e r

C O N T E N T S

• The Hair & Make-Up Carnival Theme – Women Empowerment Judges Panel Format Marketing & Media Campaign

• Means of Sponsorship S T A R S P O N S O R Category P L A T I N U M Category G O L D Category S I L V E R

• Financial Terms & Conditions

• Contact Information

Our theme :- Women Empowerment

ROLES & RESPONSIBILITIES INTEREST & ACTIVITIES

Mrs. Raman Ghai

She has experienced many diverse aspects of theprofessional

Salon industry, while earning

her position as Head Of Training for make up at Strands Salons

Pvt. Ltd.

Dr. Neetu Narula

She successfully manages to play many roles in her life. A Gladrags

Mrs India 2009, a radiologist by

profession, a wife and a mother, she is

a multitasker in true words.

Mrs. Neeti Bhatia

She runs a Zumba dance programme & puts dancing ahead

of other forms of exercises. She has

been into dance for the last many years,

goes for dance to rejuvenate her

body, mind & soul.

ESTEEM

ED

JURY

Day & Date FORMAT

1oth March – Hair

11th March – Makeup

12th March – Hair

13th March – Makeup

Auditions

A G E - F O R M A T

T h e c a r n i v a l c o n s i s t s o f 8 a g e g r o u p s & t h e y a r e a s fo l l o w s :-

1. Group A - 12 to 17 yrs2. Group B - 18 to 23 yrs3. Group C - 24 to 30yrs4. Group D - 31 to 40 yrs5. Group E - 40 to 50 yrs6. Group F - Above 50 yrs

Total no. of winners in Hair :-Best in each main categories(4) X sub categories(3) X age groups(6) = 72 winners

Total no. of winners in Make-up:-Best in each main categories(5) X age groups(6) = 30 winners

The classification of the participants into so many groups attributes to thefact that, there would be more number of winners in the event.

Hair

Medium

Very Long

Long Short

Makeup

Smokey Nude Bridal Princess Party

Marketi ng & Media Campaign

The action plan for the media campaigning & marketing consists of “6”different strategies & effective marketing tools, and they are as follows:-

1. Print Media

2. Electronic Media

3. T.V, FM & Digital Media

4. Social Networking Media

5. HR & manpower campaigning

6. Public Relation Activities

Marketing and Media Campaign P r i n t M e d i a1. Newspaper advertisements (i) T h e e v e n t w i l l h a v e a d v e r ti s e m e n t s * i n

t h e l e a d i n g d a i l y n e w s p a p e r ( s ) o f t h e c i t y.

(ii) T h e a d v e r ti s e m e n t s * w i l l b e p u b l i s h e d i n b o t h t h e n a ti o n a l & t h e r e g i o n a l e d i ti o n s .

2. Outdoor branding & advertisements (i) Ev e n t B ro c h u re s / Po s t e rs (ii) L e a fl e t s / Pa m p h l e t s / F l ye rs (iii) B a n n e rs / H o a rd i n g s / S i g n a g e s

3 . Tabloids/Journals/Magazines*

Marketing and Media Campaign

Electronic Media

1. E-mails :

e-mails will be mailed to 5,000 subscribers & internet users describing the content of the event.

2. Search Engine Marketing: Gaining maximum amount of hits & visibility through tie ups and advertisements with the search engines.

3. SMSes:

They will be sent to 5,000 subscribers & mobile users.

Marketing and Media Campaign

E lectronic Media

4. Internet:

T h e e v e n t w e b s i t e w i l l b e u p d a t e d c o n s t a n t l y w i t h

n e w s a b o u t e v e n t , a n d w i l l b e d i s p l a y i n g t h e p r e s s

r e l e a s e s , t h a t t h e e v e n t w o u l d b e h a v i n g .

5. Online Media:

T h e e v e n t A d s w i l l b e d i s p l a y e d o n o u r o n l i n e m e d i a p a r t n e r ’s w e b s i t e .

A d v e r ti s e m e n t s w i l l a l s o b e c a r r i e d o u t o n s o m e t a r g e t e d t h i r d p a r t y w e b s i t e ( s ) .

Marketing and Media Campaign T.V, FM & Digital Media

1. T.V N E W S p a r t n e r :

X Y Z N e w s c o r r e s p o n d e n t s w i l l c o v e r t h e e v e n t .

2. R a d i o P a r t n e r :

M y F M / 9 4 . 3 F M w i l l b e t h e r a d i o p a r t n e r o f t h e e v e n t .

3. A I R P r o m o ti o n s :

E v e n t w i l l r e c e i v e 1 0 , 0 0 0 S e c o n d s o f p r o m o ti o n o n A I R b y o u r r a d i o p a r t n e r.

4. D i g i t a l T V p a r t n e r :

F a s t Wa y D I G I TA L T V i s t h e l o c a l T V n e t w o r k p a r t n e r.

Marketing and Media Campaign

T.V, FM & Digital Media

5 . L o g o s o f e v e n t o n l e a d i n g n e w s & s o n g c h a n n e l s .

6 . S p e c i a l c o v e r a g e o f p r e & p o s t e v e n t a c ti v i ti e s .

7 . S p e c i a l t a l k s h o w w i t h o u r s p e c i a l g u e s t “A B C ” .

T h e e v e n t w o u l d b e b r o a d c a s t e d a n d

t e l e c a s t e d t o t h o u s a n d s/l a c s o f d i g i t a l & c a b l e T.V

s u b s c r i b e r s i n t h e c i t y c o v e r i n g t h e m o s t h i - e n d

p r o fi l e n e t w o r k o f t h e c i t y.

Marketing and Media Campaign

S o c i a l N e t w o r k i n g M e d i a :

The event would be extensively & widely promoted through popular social networking sites like:-

Orkut , Facebook, L inkedIn, Twitt er , etc.

S o c i a l N e t w o r k i n g M o b i l e A p p l i c a ti o n s :

The event would be promoted through mobile apps as:-

WhatsApp, WeChat , L ine , ChatOn, etc .

Marketing and Media Campaign HR & manpower campaigning

1. Direct mailing: The event brandings carrying your company logo will be mailed (both electronic copy and the print copy) out to the target audience mentioned in the document.

2. 10,00,000 leaflets/flyers will be properly circulated through different newspaper distribution network(s).

3. Event leaflets will be mailed to the members of the most elite clubs of the Tricity, which includes Chandigarh Club, Panchkula Club, Mohali Club and others.

Marketing and Media Campaign Public Relation Activities

1. Tie up with PR firm for very effective PR campaign.

2. Press Conferences: Tw o p re s s c o n fe re n c e s will be held – p r e e v e nt & p o s t e v e nt .

3. All other sorts of PR activities will be carried out by the team

members of Star Glitzz International such as :-

(a) Inviting the C h i e f G u e s t s, Guests of Honors, socialites,

V I P s / V V I P s , and o t h e r h o n o ra r i e s / d i g n i t a r i e s.

(b) Inviting & finalizing the J u d g i n g p a n e l /J u r y .

(c) Leafleting/Pamphleting & Canopy activities

S t a r G l i t z z I n t e r n a ti o n a l Manpower & Workforce

O u r o rga n i zati o n h a s m a ny a c ti ve m e m b e rs &vo l u nte e rs w h i c h a re re c r u i te d & t ra i n e d forp ro m o ti on a l a c ti v i ti e s fo r a l l s u c h eve nt s .

T h i s t e a m w i l l p ro m o t e t h e e ve n t i n & a ro u n dt h e Tr i c i t y i . e . C h a n d i ga r h , M o h a l i & Pa n c h k u l a .

M e a n s o f S p o n s o r s h i p

CATEGORY :-

S TA R S P O N S O R (Only your brand)

Sponsorship amount : Rs. 10,00,000/-

Star sponsor presents :-

“THE HAIR N MAKE-UPCARNIVAL”

Your brand will be the “only” sponsor for the event.

You will get more than & all the said privileges of Pl ati n um Sponsor and other sponsors too.

M e a n s o f S p o n s o r s h i p

P L AT I N U M S P O N S O R (Max. of 1 Sponsor)

Sponsorship amount: Rs.7,00,000/-

1. Event title :-

In association with “PLATINUM SPONSOR”.

T h e h a i r n M a k e u p C a r n i v a l 2 0 1 4 , C h a n d i g a r h

2. Opening and closing ceremony :-

P l a ti n u m c l a s s s p o n s o r w i l l b e m e n ti o n e d a t t h e o p e n i n g

a n d c l o s i n g c e r e m o n y o f t h e e v e n t .

3. Member in the judging panel of the event :-

T h e p l a ti n u m c l a s s s p o n s o r w i l l h a v e t h e r i g h t t o s e l e c t o r

n o m i n a t e a r e p r e s e n t a ti v e t o i n c l u d e i n t h e j u d g i n g p a n e l .

PLATINUM Sponsorship (Rs.7 ,00,000/- ) 4. Main Banner :- The sponsor’s logotype will be printed on the event backdrop.

5. Logo on organizing team T-shirts :- The logotype is displayed on the front side of the T-shirts.

6. Own banners :- The sponsor will have a reserved space for 7 own banners in the venue as official sponsor. Size and location will be determined.

7. Internet :- Sponsor will have its logo or banner & status of platinum sponsor on the first page of the event website The Hair n Make-Up Carnival, (http://thehairnmakeupcarnival.com), with a link to its own website.

8. Event ads will be promoted in social media network.

PLATINUM Sponsorship (Rs .7 ,00,000/- )

9. Promotional opportunities to build brand awareness and loyalty through presence on :-

( a ) Banners

( b ) Invitations

( c ) Posters

( d ) Flyers

( e ) Organizing team badges

10. “ 7 ” no's of Entry/VIP passes will be allotted to the sponsor.

11. Access to complete database of all participants.

12. Mention in the media coverage.

13. Logotype printed in ads coming in latest issue of our print media partner.

M e a n s o f S p o n s o r s h i p

G O L D S P O N S O R (Max. of 3 Sponsors)

Sponsorship amount: Rs. 4,00,000/-

1. Opening and closing ceremony :-

The gold class sponsors will be mentioned at the opening and

closing ceremony of the event.

2. Main Banner :-

The sponsor’s logotype will be printed on the event backdrop.

3. Logo on organizing team T-shirts :-

The logotype is displayed on the front side of the T-shirts.

G O L D Sponsorsh ips (Rs . 4 ,0 0 ,00 0 /- )

4. Own banners :- The sponsor will have a reserved space for 5 own banners in the venue as official sponsor. Size and location will be determined.

5. Event ads will be promoted in social media network.

6. Promotional opportunities to build brand awareness and loyalty through presence on :-

( a ) Banners

( b ) Invitations

( c ) Posters

( d ) Flyers

( e ) Organizing team badges

GOLD Sponsorships (Rs. 4,00,000/-)

7. Internet :-

The sponsor will have its logo or banner & the status of gold sponsor

on the first page of the website, http://thehairnmakeupcarnival.com

with a link to the sponsor’s own website.

8. “ 5 ” no's of Entry/VIP passes will be allotted to the sponsor.

9. A c c e ss t o c o m p l e t e d a t a b a s e o f a l l p a r ti c i p a n t s .

10. M e n ti o n i n t h e m e d i a c o v e r a g e .

11. L o g o t y p e p r i n t e d i n a d s c o m i n g i n l a t e s t i s s u e o f

o u r p r i n t m e d i a p a r t n e r.

M e a n s o f S p o n s o r s h i p

S I LV E R S P O N S O R S

Sponsorship amount: Rs. 1,00,000/-

1. Opening and closing ceremony :-

The silver class sponsor will be mentioned at the opening and

closing ceremony of the event.

2. Main Banner :- The sponsor’s logotype will be printed on the event backdrop.

3. Logo on organizing team T-shirts :- The logotype is displayed on the front side of the T-shirts.

SILVER Sponsorships (Rs . 1 ,00,000/-)

4. O w n b a n n e rs : -

The sponsor will have a reserved space for 3 own banners in the venue as official sponsor. Size and location will be determined.

5. P r o m o ti o n a l o p p o r t u n i ti e s t o b u i l d b r a n d a w a r e n e s s a n d l o y a l t y t h r o u g h p r e s e n c e o n : -

( a ) Banners

( b ) Posters

( c ) Flyers

6. E v e n t a d s w i l l b e p r o m o t e d i n s o c i a l m e d i a n e t w o r k .

SILVER Sponsorships (Rs. 1,00,000/-)

7. I nte r n et : -

The sponsor will have it’s logo or banner and the

status of silver sponsor on the first page of the event

website, http://thehairnmakeupcarnival.com, with a link

to the sponsor’s own website.

8. “ 2 ” no's of Entry/VIP passes will be allotted to the sponsor.

9. Logotype printed in ads coming in latest issue of our print media partner.

Financial Terms and Conditions

The Terms and Conditions are as follows :-

1. F o r S t a r, P l a t i n u m a n d G o l d S p o n s o r s , 5 0 % o f t h e p a y m e n t s h o u l d b e d o n e a t t h e t i m e o f b o o k i n g a n dt h e r e s t 50 % o f t h e p a y m e n t m u s t b e d o n e 3 w e e k s p r i o r t o t h e e v e n t .

2. F o r S i l v e r S p o n s o r s , 1 0 0 % p a y m e n t s h o u l d b e d o n e a t t h e t i m e o f b o o k i n g .

3. A l l t h e p a y m e n t s t o b e d o n e b y D D o r c h e q u e i n t h e n a m e o f S t a r G l i t z z I n t e r n a t i o n a l .

Contact Informati on

F o r f u r t h e r m o r e d e t a i l s o r a n y e n q u i r i e s p l e a s e

f e e l f r e e t o c o n t a c t u s a t : -

Jay Praharaj(M.D)Shweta Luthra Chuttani(Sr. PR Manager)Star Glitzz InternationalS.C.O – 186-187-188, 2nd Floor,Sector :- 17-C, Chandigarh

Email :- [email protected], [email protected]

Contact no :- + 91 - 9914 860 573 + 91 - 7508 554 214+ 91 - 9041 371 659