haier

GROUP NAME:

“Hahaaa”

GROUP MEMBER:

HAAD NAVEED

AHMAD TAHIR

MOHAMMAD HARIS

ADEEL AHMAD

AMNA IFTIKHAR

AZKA SHAFQAT

Company facts

Headquarters: Qingdao, Shandong Province, ChinaEmployees: Over 50,000 worldwideFinancial Information: Haier’s global revenue in 2005 reached 103.4 billion Average annual growth of 68% between 1984

and 2005

Objective

Every firm has some objectives and Haier firm also have objectives or motives which are:

• Every employee should meet his individual value.

• Their main focus is on their values, quality of product not on price.

• Main objective to satisfy customer even after sales.

INTRODUCTION

• Founded in 1984 and based in China, the Haier Group is a leading manufacturer of a wide range

of world-class home appliances.

• In the world market, Haier has gained first place in the United States for sales of compact refrigerators and wine coolers, in Iran for

washing machines and Cyprus for air conditioners

ABOUT HAIER PAKISTAN• The plant spreads over a vast area of 63 acres with

a covered area of 0.6 million square feet including a workers’ colony on Raiwind Road, Lahore

• The roster of products to be launched immediately in Pakistan includes Refrigerators, Air-Conditioners (Window & Split), Deep Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Television Sets and Mobile Phones to follow shortly.

Symbolic View

The Haier group has Symbolic view because the manager is not responsible for Success & Loss

Culture The Haier group has an weak culture,

because their employees does not know anything about their rituals, tradition and stories

Dimensions of an organizational culture

Outcome orientation:This company is not outcome

orientation because they not focus on outcome but they focus on quality.

People orientation:This company is not people orientation

because the decision of the organization is not affect the people of the

organization.Team orientation:

This company has team orientation because work is organized around teams

rather than individuals

Aggressiveness:This firm is not aggressive because

employees are cooperative rather than aggressive and competitive.Innovation and risk taking:

This organization is innovative and risk taking because employees are encourage

for innovation and taking risk

Attention to detail:In this organization there is attention to detail because every employee follow a particular

precision for work.

ORGANIZATIONAL DESIGN

Haier group have organic design and the characteristics of organic design are as follow:-

Departmentalization:

Haier is highly departmentalized organization because Haier’s

departmentalization is according to their products.

Decentralization:

Haier is decentralized because decision power is given to lower and middle

managers up to certain limits.

Formalization:

If a job is highly formalized, then the person doing that job is high discussion to what to be done? Rather when it is to

be alone. Haier is low formalized

Span of control:

Haier has wide span of control.

Hierarchy of Haier

SWOT ANALYSIS

STRENGTH:

The strength of Haier is their brand image and their brand has a good name in the

market and they created this image industrially and globally

WEAKNESS:

Weakness of Haier is the manpower. Their manpower is very low. But some other

factors like their strength and opportunity make them less fearful. They can

overcome their weakness by putting some more efforts and making their manpower

strong and efficient

OPPORTUNITY:

Haier is well know brand and having ability to innovation, they can expand their

business in many fields. For example Haier might go into the Detergent industry

as well.

THREAT:

The major threat of Haier is their rivals. They have a strong competition among their rivals because their rivals are also

strong in the market like Pel, Waves and Orient etc.

BCG matrix

HIGH LOWMARKET SHARE

STARS Question HIGH

Rapid growth and New venture extension

GROWTHRate

DOGS

Milk to finance question mark and star does Earns no profit and LOW not even cover break even.

Cell phones

Air conditio

ners

RefrigeratorNo

Dogs

PROBLEM IDENTIFICATION• Advertisement

• Skilled Labor Force

• Economical crisis

• Lake of awareness in people about products they are producing

• Haier is the Chinese brand so people hesitate to buy their product ,about Chinese product perception.

Suggestions

• Haier has less number of skilled workers in Pakistan, so they should provide training and arrange workshops for them

• Advertisements can make the product more successful

• Haier should focus on rural areas

ConclusionAs we have done management analysis on Haier,

it shows that Haier is well known company in the world and it gives very strong competition to

its competitors and it is one of the best producers of home appliances. Although they have some weakness and threats but they are trying their level best to overcome them. They

have maintained a good position by their management and they are further trying their

business and facilitate their costumers.

Appendix

Any questions ………….?