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Master of Product Service System Design - PSSD Academic year 2014/15 Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi Final presentation 26 June 2015 Master of Product Service System Design - PSSD Academic year 2014/15 Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi Final presentation 26 June 2015
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Page 1: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 2: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

A new generation of public services?

Public services where citizens play a crucial role and active parts in conceiving, designing and producing services.

Citizens to collaborate with the public sector and to contribute creating services that are more equal, effective, efficient and sustainable from a social and environmental point of view.

Page 3: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

A new generation of public services ?

Characteristics/Criteria for the selection:

•  Collaborative

•  Hybrid

•  Digital

Page 4: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

In-home assistance / In-neighbourhood assistance

Job services Public space

Education & empowerment

Culture & local heritage

Sport and open-air recreation

Reporting, consultation and participation

Housing and hospitality

Public-interest entrepreneurship Environment, energy and waste

10 Thematic Clusters

Page 5: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

The service design process

Page 6: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

! ! !

Nurturing Desk research

Creating Team work

Co-designing On the field (Figino)

Page 7: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

! ! !

Nurturing Desk research

Page 8: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 9: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 10: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

! ! !

Co-designing On the field (Figino)

Page 11: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 12: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Borgo sostenibile - Quartiere Figino

Page 13: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 14: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 15: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 16: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 17: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 18: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 19: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 20: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 21: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 22: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 23: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 24: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 25: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 26: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 27: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 28: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 29: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 30: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 31: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 32: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 33: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

! ! !

Creating Team work

Page 34: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Page 35: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

In-home assistance / In-neighbourhood assistance

META’

Job services ReMi Public space

Nove Vie

Education & empowerment FRED

Culture & local heritage RicordaMI

Sport and open-air recreation InsieMI

Reporting, consultation and participation

Chiedi a Milano

Housing and hospitality Ancoora

Public-interest entrepreneurship Strade Meneghine

Environment, energy and waste Condominio Zero

Page 36: Hacking public services

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Cluster - In Home/In Neighborhood assistanceStudents’ names - Ferdinando Esposito / Chang Zhou / Giuliano M. Guarini /Hangzhang Chen

VECCHIO A CHI?A MILANO GLI ANZIANI

VIVONO INISIEME.

PERCHÈ LA COMPAGNIA È LA

MIGLIOR FORMA DI ASSISTENZA

iniziativapromossa da

Page 37: Hacking public services

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Cluster ___Students’ names: ___

RESTART YOUR LIFE WITH ANCOORA,

BUILD RELATIONSHIPS AND GET NEW POSSIBILITIES

Page 38: Hacking public services

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Cluster: Reporting, Consultation, ParticipationStudents Andrés Calvachi, Rogerio Carvalho, Marica Maifredi, Anna Meda

IL SERVIZIO PER RISOLVERE I TUOI DUBBI

SULLA CITTÀ E AIUTARE ALTRI

CITTADINI

HAI UN DUBBIO?CHIEDI A MILANO

CHIEDIAMILANO.IT

?

Page 39: Hacking public services

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna

Cluster: Public Interest EntrepreneurshipStudents’ names: Silvia Cardela, Lesley Ann Culla, Ana Maria Ospina, Cindy Rodriguez

Page 40: Hacking public services

LA STORIA DELLA MIA RINASCITA

STORIE DI MOBILI STORIE DI PERSONE STORIA DI UNA CITTA’

Raccogliamo e rifabbrichiamo i mobili recuperabili dai rifiuti ingombranti, trasformandoli in

una risorsa per un ciclo ecosostenibile.

Creiamo opportunità di lavoro per gli ex-lavoratori disoccupati e una seconda fonte di reddito per istituzioni e persone (Fab-

Lab, Brianza, designer)

Un marchio creativo eun’immagine coordinata per un’intera città garantiscono visibilità, certificazione di

qualità e rafforzano il legame città-cittadino.

Cluster Job ServiceStudents’ names:

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Chen Guanxui, Silvia MagnaniniLorenzo Luigi Massessi, Zuzi Peskova

Page 41: Hacking public services

Master of Product Service System Design - PSSDAcademic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Cluster ENVIROMENT, ENERGY, WASTEStudents’ names: Ottla Arrigoni, Giulia Begal,

Qianwen Zhao, Changming Yu

sfida di bolletta

Condominio

Page 42: Hacking public services

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

MILANO E NELLE TUE MANI, VIENI E REINVENTALA!

Nove Vie vuole utilizzare lo spazio pubblico, come luogo di prototipazione per rinnovare Milano. I cittadini sono i protagonisti,

possono decidere quale problema risolvere nelle aree urbane, possono proporre una soluzione e prototiparla sul campo. In seguito, saranno sviluppati

nove progetti reali, uno per ogni zona di Milano. Tutto questo, grazie alla collaborazione tra Comune, cittadini, associazioni e aziende private.

Unisciti anche tu! Un nuovo servizio, pubblico e collaborativo, sta nascendo.

Cluster PUBLIC SPACE, NoveVieStudents’ names: Bahar Bakir , Dalila Bonomi, Catalina Castellanos, Yaqi Zhang

Page 43: Hacking public services

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Cluster : Sports and Open-air RecreationsStudents’ names: Dina Basuki, Valentina Bolis, Fei Cao, Media Hosseini, Matteo Mariani

ELDERLYHOUSE

E

OPENAIR

PARK

SPORT CENTER

VOLUNTEERS

INFOPOINT

i

i i i

V

LIBRARY

NEWSTAND

BAKERYCHURCH

is a service connecting active elderly people with the ones who live in elderly houses so they can do sports and/or physical activities at sport centers or outdoor areas while also enjoying each other's company. The service is brought by Khube under the Municipality of Milan and applied inside Milan Zone 3

LOCALCOMMUNITY

L L

VV

WE MEET TO BE FIT!

Z3

ZONE

3

ZONE

3

ZONE

3

ZONE

3

Page 44: Hacking public services

poSter

Master of Product Service System Design - PSSDAcademic year 2014/15Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Cluster: Culture and Local HeritageStudents’ names: Mariana Ozaki, Marta Violetta, Valeria Lesma, Yanyan Fu

SCOPRI LA CULTURA DI

MILANO ATTRAVERSO LE

STORIE NASCOSTE

DEI TUOI OGGETTI.

RicordaMI è un servizio che coinvolge i cittadini di Milano, le università e i musei pubblici nella preservazione e valorizzazione dell’Eredità Locale Intangibile legata alla Cultura Materiale,

attraverso le memorie personali dei Milanesi legate agli oggetti d’uso del loro passato.

ricordaMI

Page 45: Hacking public services

Master of Product Service System Design - PSSD

Academic year 2014/15

Prof. Anna Meroni, Eduardo Staszowski, Daniela Selloni | Tutor Anna Maggi

Final presentation

26 June 2015

Anna Meroni, Daniela Selloni, Eduardo Staszowski