Hack vs. Flack...a social media point/counterpoint

Extreme Extreme Media Media

RelationsRelations

James PilcherJames PilcherJames PilcherJames Pilcher

Kevin DuganKevin Dugan

January 28, 2010January 28, 2010

Extreme Media Relations

▪ Social Media: Paradox

▪ Five Concepts: Point | Counterpoint

▪ Five Action Items: Takeaways

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SOCIAL MEDIA: PARADOX

Media Relations & Social Media are (seemingly) at odds

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Social Media: Paradox

Social technology (platforms,

communities, widgets) can

bring us together.bring us together.

Social technology can also

keep us from truly engaging and

from connecting with each other.

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Social Media: Paradox

▪ Automation vs. Personalization

▪ Journalists vs. Bloggers

▪ Campaign vs. Commitment

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FIVE CONCEPTS:POINT | COUNTERPOINT

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Hack vs. Flack

Point | NOISE

▪ We compete with 34 gigabytes of information

– every day

▪ 34 GB of words and images = 7,000 songs, ▪ 34 GB of words and images = 7,000 songs,

40,000 photos or 40 hours of video

▪ An average of 2,000 news releases are

distributed – every day

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Counterpoint | NOISE

▪ More opportunities to connect with reporters

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s

Point | Relationship

▪ Keep closer track of more people

s

flickr.com/photos/yetanothermusicweblog/2413992725/

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Facebook, LinkedIn,

support

friend/

feedback

connect live

point | relationshippoint | relationship

FIVE CONCEPTS: POINT|COUNTERPOINT

Hack vs. Flack

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Twitter, Flickr, YouTube

reply/ rt

friend/ follow/ fan

comment/ linkshare/ discuss

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Counterpoint | Relationship

▪ Ambient awareness is a delicate balance

s

www.flickr.com/photos/jvk/31232480

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POINT | SPEED

▪ Moves too fast to keep up

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s

flickr.com/photos/

robertmattar/3551958182

CounterPOINT | SPEED

▪ You can move more quickly

▪ Specific tools can create efficiencies

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POINT | Communication

▪ Easier than ever

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s

Counterpoint | Communication

▪ Two-way communication – for better or worse

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POINT | tIMING

▪ Give information -- early

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CounterPOINT | tIMING

▪ More time = more coverage

flickr.com/photos/46229495@N00/584140010

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FIVE ACTION ITEMS: TAKEAWAYS

“Make it work people” – Tim Gunn

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Takeaways | Redefine Content

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Takeaways | Participate

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s

Takeaways | Participate

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Takeaways | Participate

s

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Takeaways | Be Person(al)

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Takeaways | Fail

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Takeaways | SHARE

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s

Takeaways | SHARE

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s

Extreme Media Relations

▪ Social Media: Paradox

▪ Five Concepts: Point | Counterpoint

▪ Five Action Items: Takeaways

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