Habitat for Humanity St. Augustine/ St. Johns County.

Habitat for Humanity

St. Augustine/ St. Johns County

History The Habitat for Humanity in St. Johns County started 1993

Founded by Presbyterian minister Dr. John Hunter

Habitat for Humanity has received several large donations. Helping the St. Johns County chapter grow.

Since 1994, the organization has provided over 90 safe and decent homes to hard working families.

Mission Statement

Habitat for Humanity works in partnership with God and people everywhere, from all walks of life, to develop communities with people in need by building and renovating houses so that there are decent houses in decent communities in which every person can experience God's love and can live and grow into all that God intends.

Vision

A world where everyone has a decent place to live. Habitat for humanity has a new community wide program, it is now partnering with local businesses to assist in fundraising to build new houses each year, HFH is now taking clothing donations by collecting it all around the St. John’s County.

Rationale Providing quality housing for families allows those families to live in decent conditions and concentrate on improving other aspects of their lives

The “ownership” factor enhances the success of the placement of families into these homes

The Scheidel Family Foundation of Ponte Verdra

Full scholarships for both adults and students living in Habitat homes

 “Prep” Club

100% of school age children living in Habitat for Humanity of St. John’s County homes are participating in the Prep Club

Program for the elderly

The uninhabitable home is demolished and a new inhabitable home is built on the same land

Methods

Survey

Focus Group

Content Analysis

Survey

Measure awareness, involvement and knowledge

Why 18-21 year olds aren’t volunteering

Increase involvement

Quantitative

Focus Group

Measure awareness, perception and preference

In-depth questions as to why

Ask for opinions

More unique responses

Focus Group Question Why don’t you volunteer?

   Do you consider yourself Christian, Jewish, Buddhist, Muslim, Hindu, follow another religion or not religious? 

   When you think about volunteering, what organizations come to your mind?

   What are the biggest problems with Habitat for Humanity?

    What are the benefits of volunteering?

   Would you volunteer if there was an incentive?

    If yes, which kinds of incentives would you like to receive?

   Do you know the goal of the organization?

   Has this experience changed your on opinion of Habitat for Humanity?

Are you more of less likely to volunteer for Habitat for Humanity?

Content Analysis

PSA’s: newsletters/radio

Social Media

Facebook

Twitter

Survey Results

Discussion and Recommendations

Establish their presence in St. John’s County

Learn how to attract followers on social media; perhaps starting out with simple tweets with event build dates, donation opportunities or sponsorship.

Present information that incites a call to action

Engage in conversations with their current followers on Twitter and Facebook

These steps will help Habitat for Humanity gauge where they lie within their community and may help them see an increase in volunteerism and participation.  

• 64% of the survey and focus group participants were female

• 60% of participants said they would volunteer if transportation was provided

• 84% of participants are aware of Habitat for Humanity

• 56% of participants do not volunteer

Majority of participants heard about HFH through friends and family or their school